Hotel Online
News for the Hospitality Executive


advertisement


Sheraton Hotels to Grow its Portfolio of Signature Hotel Spas
 Across Asia, the Middle East and Eastern Europe

Will Double its Number of Shine Spas with 23 Openings by 2015, 10 Slated for 2012

STAMFORD, Conn.--Apr. 3, 2012-- Starwood Hotels & Resorts Worldwide, Inc. (NYSE: HOT) announced today that its global powerhouse, Sheraton Hotels, will grow its portfolio of signature hotel spas across Asia, the Middle East and Eastern Europe as the brand continues to expand its footprint in the world’s fastest growing markets. In tune with the resurgence of the economy and growing demand for luxury services, Sheraton will double its robust portfolio of Shine Spas with 23 openings in key international destinations by 2015 with 10 openings slated for this year.

In 2012 Shine Spa will make its debut at Starwood’s largest hotel in the world, Sheraton Macao Hotel, as well as Sheraton Xian North City Hotel, Sheraton Fuzhou Hotel, Sheraton Jiaozhou Hotel, Sheraton Huzhou Hot Spring Resort and seven other properties across Asia.

“There is a growing demand for luxury services in key global emerging markets such as China and Eastern Europe,” said Jeremy McCarthy, Director of Global Spa Development and Operations for Starwood. “The Shine Spa for Sheraton concept fulfills that demand and provides a relaxing and pampering spa experience designed specifically for the Sheraton guest.”

Shine Spa debuted in 2010 as a global spa concept designed exclusively for the Sheraton brand offering approachable, upscale spa experiences for business and leisure travelers. Eight out of 10 Sheraton guests, including male guests, say they are likely to consider using spa services when traveling, while 50% of guests only visit spas while traveling.

“We’ve learned from our research that the Sheraton guest values the quality of luxury, but not the pretense often accompanying it,” said McCarthy.

Designed to evoke a welcoming and relaxing arrival, Shine Spas for Sheraton utilize colors and materials that convey a playful yet upscale environment. Rich, lustrous materials in warm creams, browns and burnished gold are highlighted with vivid cobalt blue, tourmaline and coral accents. Throughout the spa, materials with innate shine such as marble and onyx, high gloss mahogany, polished metal and glass are incorporated in homage to the spa name. At Shine Spas, conversation is welcome as Sheraton believes that life is better when shared. Additionally, all Sheraton guestrooms feature Shine Spa’s signature mandarin and mint in-room amenity collection.

Starwood has spent the last few years renovating and rebuilding one of the hotel industry’s most iconic brands and Sheraton now stands better than ever with the strongest portfolio in its history. The brand is gaining market share, RevPAR continues to rise, guest satisfaction scores are the highest in the brand’s history and likelihood to return, likelihood to recommend and meeting planner and associate engagement scores are also at all-time highs – signaling that guests are taking notice and rediscovering the new Sheraton, and increasing the brand’s appeal to owners and developers.

For more information on Sheraton Hotels & Resorts, please visit www.sheraton.com or www.facebook.com/SheratonHotelsandResorts . Follow Sheraton on Twitter, @SheratonHotels.

About Sheraton Hotels & Resort
Sheraton helps guests make connections at more than 400 hotels in 70 countries around the world and recently completed a $6 billion global revitalization and is now in the midst of a $6 billion global expansion over the next three years. Sheraton is owned by and is the largest and most global brand of Starwood Hotels & Resorts Worldwide, Inc. is one of the leading hotel and leisure companies in the world with 1,090 properties in 100 countries and territories with 154,000 employees at its owned and managed properties. Starwood Hotels is a fully integrated owner, operator and franchisor of hotels, resorts and residences with the following internationally renowned brands: St. Regis®, The Luxury Collection®, W®, Westin®, Le Méridien®, Sheraton®, Four Points® by Sheraton, Aloft®, and ElementSM. The company boasts one of the industry’s leading loyalty programs, Starwood Preferred Guest (SPG), allowing members to earn and redeem points for room stays, room upgrades and flights, with no blackout dates. Starwood Hotels also owns Starwood Vacation Ownership, Inc., one of the premier developers and operators of high quality vacation interval ownership resorts. For more information, please visit www.starwoodhotels.com


Contact:

Starwood Hotels & Resorts
Nadeen Ayala
203-351-2542
Nadeen.Ayala@starwoodhotels.com


 
Receive Your Hospitality Industry Headlines via Email for Free! Subscribe Here

To Learn More About Your News Being Published on Hotel-Online Inquire Here
 

Also See: Sheraton Safari Hotel and Suites in Orlando, Florida Completes $25 million Transformation and Becomes the 490-room Sheraton Lake Buena Vista Resort / March 2012

With a Global Pipeline Fueled by Demand in Emerging Markets, Sheraton to Open 20 Hotels in 2012; Among them will be Starwood’s Largest Hotel in the World, the Nearly 4,000-room Sheraton Macao / February 2012

Starwood and Crown Center Redevelopment Open the 730-room Sheraton Kansas City Hotel at Crown Center in Missouri and Launch $13 Million Renovation of the Hotel Built in 1980 / December 2011

The 214-room Four Points by Sheraton Langkawi Resort Opens in Langkawi, Malaysia; The Brand's Debut in the Asia Pacific Region / November 2011

Sheraton Scheduled to Open Five More Properties in China before End of Year Bringing Portfolio to 46 Hotels in Greater China / October 2011

Catherine Racsko Named as General Manager for the 284-room Sheraton Nha Trang in Vietnam / September 2011

Starwood Hotels Signs Agreement with Serka Turizm A.S. to Open a New-Build Sheraton Hotel in Adana, Turkey / August 2011

Starwood to Expand Sheraton and Westin Portfolio of Hotel Spas Across Asia and the Middle East; Sheraton to Add 10 and Westin to Add 6 New Spas by the End of 2011 / July 2011

Starwood's Aloft, Element, and Four Points by Sheraton Portfolio Has Grown 67% in Last Three Years; Will Add Over 30 New Hotels in 2011 / June 2011

Starwood Plans to Open One Hotel Every Two Weeks in China with Over 90 New Hotels in the Pipeline / June 2011

Sheraton Set to Open Seven Properties in China This Summer / June 2011

Silk Way Airlines Signs Agreement with Starwood to Open the 207-room Sheraton Baku Airport Hotel in Azerbaijan / June 2011

726-key Royal Orchid Sheraton Hotel & Towers in Bangkok, Thailand Completes $35 Million Renovation / June 2011

Dr. Hassan Ahmad Ibrahim Al Marzouqi in a Partnership with Starwood Hotels to Open 220-room Four Points by Sheraton Sharjah Hotel in Sharjah, United Arab Emirates / May 2011

Abdulsalam Alrafi Group LLC Signs Agreement with Starwood Hotels to Open the New 660-key Sheraton Dubai Sheikh Zayed Road Hotel in Dubai, United Arab Emirates / May 2011

Starwood Hotels & Resorts to Open Seven Additional Hotels in India in 2011 for a Total of 37 Properties in Portfolio; Plans to Double Footprint in Two Years and Accelerate Growth of Select Service Brands / April 2011

Sheraton Invests Over $100 Million to Upgrade More Than 120 Club Lounges Around the World and Will Now Keep Club Lounges Brand-wide Open Seven Days a Week / April 2011

Starwood Hotels to Open 164-room Four Points by Sheraton Tallahassee Downtown in Florida; Property is on Track to Become the Brand's First LEED Certified Hotel / April 2011

Sheraton Hotels Will Drive Starwood's Portfolio Growth in 2011 and Widen Lead in China by Opening 25 New Properties in 2011 / March 2011

Starwood Hotels & Resorts Opens 124-room Four Points by Sheraton Memphis East in Memphis Tennessee / March 2011

Starwood Hotels & Resorts to Debut in Sharjah with the New 343-room Sheraton Sharjah Hotel & Resort, North of the Emirate on Al Muntazah Beach / January 2011

Starwood Hotels & Resorts Westin Houston Memorial City Names Sales, Marketing & Catering Team; The Four Points by Sheraton Houston Memorial City, Sheraton Houston West and The Westin Houston Memorial City & Residences Opening Spring 2011 / November 2010

Mark Weatherill Named General Manager for Starwood Hotels & Resorts Memorial City Complex in Houston Featuring Three Brands: Four Points by Sheraton Houston Memorial City, Sheraton Houston West and The Westin Houston Memorial City & Residences Opening Spring 2011 / November 2010


To search Hotel Online data base of News and Trends Go to Hotel.OnlineSearch

Home | Welcome| Hospitality News |
Industry Resources

Please contact Hotel.Online with your comments and suggestions.