Hotel Online
News for the Hospitality Executive


advertisement


With a Global Pipeline Fueled by Demand in Emerging Markets,
Sheraton to Open 20 Hotels in 2012

Among them will be Starwood’s Largest Hotel in the World,
the Nearly 4,000-room Sheraton Macao

STAMFORD, Conn.--Feb. 23, 2012-- Starwood Hotels & Resorts Worldwide, Inc. (NYSE: HOT) today announced that its global powerhouse Sheraton Hotels will be a key force in the company’s growth in 2012 with the opening of 20 new hotels. Sheraton will also widen Starwood’s lead as the largest global hotel operator in China, with 12 new Sheraton hotels slated to open across this fast-growing market by year’s end driven by strong demand in second and third tier cities. In North America and Europe, Sheraton expects to grow its portfolio by capturing more than its fair share of conversion opportunities.

“Sheraton’s impressive global pipeline is being fueled by phenomenal demand in China and India as well as by a surge in high-quality conversions in developed markets,” said Simon Turner, President of Global Development for Starwood. “In Europe, there is a large landscape of independent hotels ripe for flags, and we’re also keenly focused on an expected uptick in portfolio transaction activity in North America which should lead to even more conversion opportunities.”

Sheraton Picks up Momentum in China

Sheraton is slated to open 12 new hotels across China in 2012, reaching a total of nearly 80 hotels there by 2015. Nearly 40% of all future Starwood hotels opening in China will fly the Sheraton flag, building on the brand’s 30-year legacy in this fast-growing market. The Sheraton brand’s rapid growth is also moving Starwood closer to its goal of opening its 100th hotel in China later this year.

“Sheraton has successfully leveraged its first-mover advantage in China, where we have more hotels in development than any other Starwood brand. Meanwhile, Sheraton is widening Starwood’s lead as the largest operator of five star hotels in India,” said Hoyt Harper, Global Brand Leader for Sheraton Hotels & Resorts. “We are also reaping the rewards of our multi-billion dollar investment to enhance the Sheraton brand over the past several years, an effort that has resulted in record-high guest satisfaction scores and phenomenal global growth.”

Sheraton Set to Open the Brand’s Largest Hotel in the World – Sheraton Macao

The iconic brand will mark a milestone later this year with the opening of the nearly 4,000-room Sheraton Macao, which will be the largest Sheraton, as well as the largest Starwood hotel in the world. Offering three restaurants with poolside cafes, 140,000 square feet of meeting space and two outdoor swimming pools, Sheraton Macao is a highly anticipated addition to Cotai Strip, also known as the “Las Vegas of Asia.”


Brand's Global Pipeline Fueled by Demand in Emerging Markets Sheraton Set to Open
Starwood's Largest Hotel in the World This Year - Sheraton Macao (Photo: Business Wire)


Eight New Sheraton Resorts Slated to Open in 2012

Sheraton will expand its global resorts portfolio in 2012 with the opening of eight new resorts in sought-after locations including Bali, Indonesia. The development boom in China has fueled a surge of new Sheraton resort openings throughout China in locations like Huzhou, Changbaishan and Xiangshan. Sheraton will also open a new flagship resort in Bali, Indonesia and its second resort in Huizhou.

Global Powerhouse Expands Footprint in Other Emerging Markets

Adding to its current portfolio of 18 hotels in the Middle East, Sheraton will open its fourth hotel in Saudi Arabia in 2012 – Sheraton Medina Hotel. That opening will be followed by a new Sheraton in Dubai in 2013 and two hotels in Pakistan in 2014.

Another hot growth market is Eastern Europe, where Sheraton will make its debut in the Ukraine in 2013 with the upcoming opening of Sheraton Kiev Olympiysky Hotel followed by the brand’s second hotel in Russia: Sheraton Rostov-On-Don Hotel.

Starwood has spent the last few years renovating and rebuilding one of the hotel industry’s most iconic brands and Sheraton now stands better than ever with the strongest portfolio in its history. The brand is gaining market share, RevPAR continues to rise, guest satisfaction scores are the highest in the brand’s history and likelihood to return, likelihood to recommend and meeting planner and associate engagement scores are also at all-time highs – signaling that guests are taking notice and rediscovering the new Sheraton, and increasing the brand’s appeal to owners and developers.

About Sheraton Hotels & Resorts
Sheraton helps guests make connections at more than 400 properties in 70 countries around the world and recently completed a $6 billion global revitalization and is now in the midst of a $5 billion global expansion over the next three years. Sheraton is owned by and is the largest and most global brand of Starwood Hotels & Resorts Worldwide, Inc. one of the leading hotel and leisure companies in the world with 1090 properties in 100 countries and territories with 154,000 employees at its owned and managed properties. Starwood Hotels is a fully integrated owner, operator and franchisor of hotels, resorts and residences with the following internationally renowned brands: St. Regis®, The Luxury Collection®, W®, Westin®, Le Méridien®, Sheraton®, Four Points® by Sheraton, Aloft®, and Element SM. The company boasts one of the industry’s leading loyalty programs, Starwood Preferred Guest (SPG), allowing members to earn and redeem points for room stays, room upgrades and flights, with no blackout dates. Starwood Hotels also owns Starwood Vacation Ownership, Inc., one of the premier developers and operators of high quality vacation interval ownership resorts. For more information, please visit www.starwoodhotels.com

Note: This press release contains forward-looking statements within the meaning of federal securities regulations. Forward-looking statements are not guarantees of future performance and involve risks and uncertainties and other factors that may cause actual results to differ materially from those anticipated at the time the forward-looking statements are made. Further results, performance and achievements may be affected by general economic conditions, including the duration and severity of any global or regional economic downturns, the availability of financing alternatives at acceptable terms, the impact of war and terrorist activity, business and financing conditions, foreign exchange fluctuations, cyclicality of the real estate (including residential) and the hotel and vacation ownership businesses, operating risks associated with the hotel, vacation ownership and residential businesses. These risks and uncertainties are presented in detail in our filings with the Securities and Exchange Commission. Although we believe the expectations reflected in such forward-looking statements are based upon reasonable assumptions, we can give no assurance that our expectations will be attained or that results will not materially differ. We undertake no obligation to publicly update or revise any forward-looking statement, whether as a result of new information, future events or otherwise. 

Contact:

Starwood Hotels & Resorts
Nadeen Ayala
203-351-2542
nadeen.ayala@starwoodhotels.com


 
Receive Your Hospitality Industry Headlines via Email for Free! Subscribe Here

To Learn More About Your News Being Published on Hotel-Online Inquire Here
 

Also See: Starwood Reinvents Hotel Loyalty Landscape with First-of-Its-Kind Benefits for Global Mega Travelers; Services Aimed at Small but Powerful Group, the 2% of Travelers Who Drive 30% of the Company’s Profits / February 2012

Starwood Preferred Guest Survey of 9,900 Global Travelers Reveals Loyalty to Frequent Traveler Programs Beyond Reason; Fear of Losing Loyalty-Program Status Looms Larger Than Lost Luggage, Missed Flights / February 2012

Starwood Says Hotel Conversion Opportunities in North America Expected to Rise in 2012 with Uptick in Portfolio Transactions / January 2012

Starwood Closes 2011 Adding the Most New Hotel Rooms in Its History; Momentum Continues with 80 New Hotel Openings Scheduled in 2012 / January 2012

Starwood Hotels & Resorts Relocates Worldwide Headquarters to Stamford, Connecticut; Brings More than 800 Jobs to the State / January 2012

Starwood Hotels Aggressively Expanding its Footprint in India with Plans to Open 20 New Hotels by 2015; Opens New Regional Office in Gurgaon to Support Rapid Growth / January 2012

St. Regis Hotels & Resorts Opens the 100-Story St. Regis Shenzhen Becoming Starwood’s Tallest Hotel Worldwide and One of the Tallest Buildings in China; The 297-key Hotel Occupies the Top 28 Floors / January 2012

As the World Becomes Smaller Music Unites – St. Regis Hotels and Jazz at Lincoln Center, Led by Wynton Marsalis, Form Global Partnership to Open a Series of Worldwide Jazz Clubs Providing Guests Opportunity to Learn about the Rich History and Cultural Value of Jazz / November 2011

Starwood Hotels Launches the Starwood Asia Pacific Villa Collection with Hundreds of Luxury Villas in Resorts Throughout the Region / November 2011

Starwood Hotels Hits 200th Hotel Milestone in Asia Pacific with a Flurry of Recent Openings in China, India, Thailand and Malaysia; Plans for Over 320 Hotels in the Region by 2014 / November 2011

The 214-room Four Points by Sheraton Langkawi Resort Opens in Langkawi, Malaysia; The Brand's Debut in the Asia Pacific Region / November 2011

Starwood Hotels & Resorts Prepares for Opening of Florida's 214-room The St. Regis Bal Harbour Resort / October 2011

Starwood Hotels & Resorts Opens The St. Regis Florence in Italy Following an Extension Restoration and Re-flagging of the Grand Hotel Florence / October 2011

Starwood Capital Group and Starwood Hotels & Resorts Enter Management Agreements for the Silvertree Hotel and the Wildwood Lodge in Snowmass Village, Colorado; Extensive Renovations Planned for both Properties / September 2011

Starwood Hotels Signs Agreement with Serka Turizm A.S. to Open a New-Build Sheraton Hotel in Adana, Turkey / August 2011

Starwood to Expand Sheraton and Westin Portfolio of Hotel Spas Across Asia and the Middle East; Sheraton to Add 10 and Westin to Add 6 New Spas by the End of 2011 / July 2011

Starwood's Aloft, Element, and Four Points by Sheraton Portfolio Has Grown 67% in Last Three Years; Will Add Over 30 New Hotels in 2011 / June 2011

Starwood Plans to Open One Hotel Every Two Weeks in China with Over 90 New Hotels in the Pipeline / June 2011

Sheraton Set to Open Seven Properties in China This Summer / June 2011

Silk Way Airlines Signs Agreement with Starwood to Open the 207-room Sheraton Baku Airport Hotel in Azerbaijan / June 2011

726-key Royal Orchid Sheraton Hotel & Towers in Bangkok, Thailand Completes $35 Million Renovation / June 2011

Dr. Hassan Ahmad Ibrahim Al Marzouqi in a Partnership with Starwood Hotels to Open 220-room Four Points by Sheraton Sharjah Hotel in Sharjah, United Arab Emirates / May 2011

Abdulsalam Alrafi Group LLC Signs Agreement with Starwood Hotels to Open the New 660-key Sheraton Dubai Sheikh Zayed Road Hotel in Dubai, United Arab Emirates / May 2011

Starwood Hotels & Resorts to Open Seven Additional Hotels in India in 2011 for a Total of 37 Properties in Portfolio; Plans to Double Footprint in Two Years and Accelerate Growth of Select Service Brands / April 2011

Sheraton Invests Over $100 Million to Upgrade More Than 120 Club Lounges Around the World and Will Now Keep Club Lounges Brand-wide Open Seven Days a Week / April 2011

Starwood Hotels to Open 164-room Four Points by Sheraton Tallahassee Downtown in Florida; Property is on Track to Become the Brand's First LEED Certified Hotel / April 2011

Sheraton Hotels Will Drive Starwood's Portfolio Growth in 2011 and Widen Lead in China by Opening 25 New Properties in 2011 / March 2011

Starwood Hotels & Resorts Opens 124-room Four Points by Sheraton Memphis East in Memphis Tennessee / March 2011

Starwood Hotels & Resorts to Debut in Sharjah with the New 343-room Sheraton Sharjah Hotel & Resort, North of the Emirate on Al Muntazah Beach / January 2011

Starwood Hotels & Resorts Westin Houston Memorial City Names Sales, Marketing & Catering Team; The Four Points by Sheraton Houston Memorial City, Sheraton Houston West and The Westin Houston Memorial City & Residences Opening Spring 2011 / November 2010

Mark Weatherill Named General Manager for Starwood Hotels & Resorts Memorial City Complex in Houston Featuring Three Brands: Four Points by Sheraton Houston Memorial City, Sheraton Houston West and The Westin Houston Memorial City & Residences Opening Spring 2011 / November 2010


To search Hotel Online data base of News and Trends Go to Hotel.OnlineSearch

Home | Welcome| Hospitality News |
Industry Resources

Please contact Hotel.Online with your comments and suggestions.