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Elegance and Innovation Align in South America With the Introduction
of Intelity ICE at Hoteles Charleston Colombia


Intelity continues global expansion with three 5-star properties in Colombia


Orlando, FL – October 20, 2011 – Intelity’s ICE Touch on iPad premiers in South America providing guests at Hoteles Charleston Colombia properties a personalized experience this December.  Recognized for their luxurious world-class amenities, as well as a reputation for excellent service, the hotel group will be the first in Colombia to introduce the interactive guest service technology, ICE Touch (Interactive Customer ExperienceTM) at the Hotel Charleston Bogotá, Charleston Casa Medina and Charleston Santa Teresa Cartagena.
 
The award-winning ICE technology will be available via iPads in each of the 211 guestrooms making it possible for guests to order up to 30 guest services with the simple touch of a finger, including room service, spa treatments, information on local attractions, arranging a trip on the hotel’s pleasure yacht and much more.  Each customized guest interface provides direct communication between hotel staff and guests in real time and tracks all requests and activities, minimizing error and increasing efficiency. 
 
“Our partnership with Hoteles Charleston marks a significant step in our global expansion as they are the first hotel brand to launch ICE in South America,” said David Adelson, CEO, Intelity. “Not only will ICE allow the Hoteles Charleston properties to provide a high level of customized services to guests, but it will also lead to increased staff efficiency, a reduction in labor costs, and a rise in revenues.”
 
“Through our 20 plus years of experience we have been at the forefront of guest service experiences and technology,” said Carmen Gonzalez, General Manager, Hoteles Charleston.  “The implementation of ICE is a natural step for our hotels to maintain this competitive advantage and continue to provide the highest level of service resulting in a superior stay.”
 
ICE is set to launch at all three properties December 2011.
 
About Intelity
Intelity, headquartered in Orlando, Florida, is the creator of the world’s first fully interactive guest services interface, ICE (Interactive Customer ExperienceTM), with a full, real-time backend management tool that measures ROI and integrates into property management and POS systems. Since beginning operations in 2007 the hospitality solutions company has grown exponentially becoming a pioneer in hospitality technology with the deployment of ICE across four continents serving almost 500 hotels worldwide including almost all major brands and many significant independents. The customizable interface allows guests to arrange services via an in-room touch screen (ICE Touch); TV (ICE TV); smartphone (ICE Mobile); laptop (ICE Connect); or touch screen (ICE Lobby). The ICE software guest interface and backend management tool have been recognized industry wide earning Intelity the industry’s “Most Innovative Hospitality Technology” award in 2011, in a vote by hoteliers and the Business Traveler Innovation Award for Best Travel Convenience & Efficiency Innovation.  Become acquainted with ICE and learn what Intelity’s hotel partners are saying on the Intelity website www.intelitycorp.com. For more information please call 1-888-RevPAR-1 (1-888-738-7271) or follow us on Twitter (www.twitter.com/Intelity).
 
About Hoteles Charleston
The warmth of Colombian hospitality, comfort and sophistication are three virtues that lead the Hoteles Charleston's philosophy, which has resulted in three five-star hotels proud to offer guests the highest level of service: the Charleston Bogotá Hotel, the Charleston Casa Medina (Bogotá) and the Santa Teresa Charleston in Cartagena. Personalized attention and the subtle elegance of each of its hotels have created a unique identity that distinguishes Hoteles Charleston S.A. from other hotel industries. Because of this and its excellent service, the chain has been recognized as one of Colombia's most outstanding businesses as well as one of the best in the industry. For more information visit www.hotelescharleston.com

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Contacts:

For Intelity:
Janelle Thadhani/Shannon O’Malley
Cheryl Andrews Marketing Communications
Tel:  (305) 444-4033
janelle@cam-pr.com
shannon@cam-pr.com

For Hoteles Charleston Colombia
Priscilla Colon
Aqua Communications
pcolon@acquacommunications.com

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Morgans Hotel Group Expands In-room iPad Program featuring Intelity ICE Technology; Mondrian Soho New York Debuts with Virtual Access to Guest Services / March 2011

World’s Largest JW Marriott Opens with Intelity’s ICE Software Available in Every Room; JW Marriott Indianapolis Downtown guests can interactively order hotel amenities with ease / February 2011

Intelity ICE Technology Enhances Guest Experience at New York’s Plaza Hotel; The Iconic New York Hotel Launches Virtual Concierge Featuring iPads with Intelity Technology / February 2011

Hotels Generate Higher Revenues and Lower Costs With Intelity’s ICE TV / April 2010

Intelity Announces Vice President of Hospitality Sales / April 2010

Intelity’s ICE Offers Real-Time Solutions to Generation Y Travelers / April 2010

Intelity’s ICE Wins at Hotel Technology Next Generation Event / March 2010

Intelity To be First in Hospitality iPad Revolution With ICE Canvas / January 2010

Intelity Creates Affordable ICE Mobile iPhone Application For Hotels / January 2010

Intelity’s ICE is Welcomed into Boutique Hotels Throughout the U.S. / July 2009
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