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Morgans Hotel Group Garners Visionary Award for Intelity ICE
Touch on iPad at Royalton Hotel


ICE technology generates tens of thousands of dollars in food and beverage revenue

  
Orlando, FL – April 22, 2011 - The Morgans Hotel Group has been bestowed the Visionary Award by Hospitality Technology Magazine for its deployment of Intelity ICE (Interactive Customer Experience ™) Touch on iPad at The Royalton in New York. Noted as a “Customer-facing/In-room Technology Innovator”, the Morgans Hotel Group installed ICE Touch in September 2010 and has since then expanded an enhanced version of the product to its Mondrian SoHo property.
 
The Royalton was the first hotel to ever launch ICE Touch on iPad, raising the bar and redefining luxury for the hotel industry. By doing so, Morgans has sprung a new technological revolution within the industry. In 2011, ICE Touch on iPad has become the “it” accessory for hotel rooms with many other hotels signed up to include the feature as part of their guest services amenities.
 
“Nothing could really be more gratifying to us than to see one of our partners be recognized by a leading industry organization like Hospitality Technology,” said Intelity CEO, David Adelson. “At the end of the day, we designed this product to help the hotel industry achieve new heights in guest services and operational efficiencies, so this is a huge compliment for the work we have done.”
 
Aside from bringing a new level of swank to the hotel, ICE helps to dramatically increase revenue and staff efficiency throughout the property. Since its September 2010 launch at The Royalton, 1,279 meals have been ordered using the iPads, for a total of $20,205 in food and beverage revenue. Additionally, ICE helps to save up to 90 percent on printing costs, making for a more sustainable business model as well.
 
“We are thrilled to be recognized for this virtual extension of our commitment to providing a dynamic and innovative guest experience at our hotels,” says Kim Walker, senior vice president of marketing and creative director for Morgans Hotel Group. “We look forward to offering the service throughout our portfolio.”  
 
About Intelity
Intelity, headquartered in Orlando, Florida, is a hospitality software solution company focused on the self-service marketplace. Its ICE software with guest interface and “ICS” (ICE Control System) backend management was the recipient in 2011 of the industry’s “Most Innovative Hospitality Technology” award in a global vote by hoteliers. Intelity designs its software/hardware products with a focus on generating higher hotel revenues, reducing operating costs and increasing guest satisfaction. Become acquainted with ICE and learn what Intelity’s hotel partners are saying on the Intelity website www.intelitycorp.com. For more information please call 1-888-RevPAR-1 (1-888-738-7271) or follow us on Twitter www.twitter.com/Intelity
 
About Morgans Hotel Group
Morgans Hotel Group Co. (NASDAQ: MHGC) is widely credited as the creator of the first “boutique” hotel and a continuing leader of the hotel industry’s boutique sector.  Morgans Hotel Group operates and owns, or has an ownership interest in, Morgans, Royalton and Hudson in New York, Delano and Shore Club in South Beach, Mondrian in Los Angeles, South Beach and New York, Clift in San Francisco, Ames in Boston, and Sanderson and St Martins Lane in London. Morgans Hotel Group also manages hotels in Isla Verde, Puerto Rico and Playa del Carmen, Mexico.  Morgans Hotel Group has other property transactions in various stages of completion including a Delano in Cabo San Lucas, Mexico, a Delano in Turkey, a Mondrian in Doha, Qatar and a hotel in New York to be branded with one of MHG’s existing brands. For more information please visit www.morganshotelgroup.com.
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Media Contact:

Janelle Thadhani/ Sonia Diaz
Cheryl Andrews Marketing Communications
305.444.4033
janelle@cam-pr.com/ sonia@cam-pr.com

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Also See: High Art Meets High Tech with the Arrival of Intelity's Award Winning ICE on iPad Technology in Hotel Beaux Arts Miami; The year's "most innovative" hospitality technology adds edgy flair to contemporary boutique hotel / April 2011

Intelity ICE Touch on iPad Awarded “Most Innovative” Hospitality Technology for 2010; Hoteliers Vote ICE Touch on iPad the Best in Guest Services Technology / March 2011

Morgans Hotel Group Expands In-room iPad Program featuring Intelity ICE Technology; Mondrian Soho New York Debuts with Virtual Access to Guest Services / March 2011

World’s Largest JW Marriott Opens with Intelity’s ICE Software Available in Every Room; JW Marriott Indianapolis Downtown guests can interactively order hotel amenities with ease / February 2011

Intelity ICE Technology Enhances Guest Experience at New York’s Plaza Hotel; The Iconic New York Hotel Launches Virtual Concierge Featuring iPads with Intelity Technology / February 2011

Hotels Generate Higher Revenues and Lower Costs With Intelity’s ICE TV / April 2010

Intelity Announces Vice President of Hospitality Sales / April 2010

Intelity’s ICE Offers Real-Time Solutions to Generation Y Travelers / April 2010

Intelity’s ICE Wins at Hotel Technology Next Generation Event / March 2010

Intelity To be First in Hospitality iPad Revolution With ICE Canvas / January 2010

Intelity Creates Affordable ICE Mobile iPhone Application For Hotels / January 2010

Intelity’s ICE is Welcomed into Boutique Hotels Throughout the U.S. / July 2009
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