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Morgans Hotel Group Continues to Revolutionize Hospitality with the
Addition of Intelity’s ICE to Delano and Hudson


The innovative virtual concierge technology continues to set the trend in
two additional Morgans properties



Orlando, FL –September 7, 2011Intelity, creator of the world's first interactive guest service technology, continues its rapid expansion with the announcement of partnerships with Delano in Miami and Hudson in New York.  The innovative technology will enable guests to access and coordinate all of their hotel needs directly either from the convenience of an in-room iPad at Delano or their personal laptop at Hudson.
 
Guests staying at the renowned Delano will be able to use Intelity ICE (Interactive Customer Experience ™) Touch on iPad to order room service, find information on local attractions and events, make dinner reservations, coordinate transportation, or use any other available services all with the simple touch of a finger to their in-room iPad.  Another popular version, ICE Connect, will be found in all 831 rooms at the celebrated Hudson enabling guests to navigate through all offered hotel guest services from the convenience of their laptops.
 
“The deployment of ICE technology in Delano and Hudson further solidifies the successful partnership we’ve been fortunate enough to build with Morgans Hotel Group,” said David Adelson, CEO, Intelity.  “Both Morgans and Intelity are hospitality visionaries and it is this synergy that has enabled us to continue to expand into multiple properties.”
 
“We strive to continue to reinvent the guest experience and Intelity enables us to provide engaging technology and customized content to our savvy clientele,” said Dan Flannery, Chief Operating Officer for Morgans Hotel Group. “In addition to the benefits to guest experience, ICE provides direct communication with hotel management thereby increasing our staff efficiency. The innovative technology allows us to provide the superior level of service guests have come to expect from our properties.”
 
“Guest satisfaction will always be a top priority for us here at Morgans Hotel Group and we are always looking for ways to be unique and enhance our guests’ experiences,” said Jason Harper Vice President of Technology for Morgans Hotel Group. “The positive feedback we’ve received about ICE has been tremendous. The power it gives our guests to customize their experience while staying with us is something we believe gives us a competitive edge.”
 
Credited as the creator of the “boutique hotel” concept, characterized by personalized service and a home-away-from-home feel, Morgans Hotel Group was bestowed the Visionary Award by Hospitality Technology Magazine for its deployment of ICE Touch on iPad at  Royalton in New York and later expanded an enhanced version of the product to its Mondrian SoHo property.
 
About Intelity
Intelity, headquartered in Orlando, FL, is the creator of the world’s first fully interactive guest services interface, ICE (Interactive Customer Experience), with a full, real-time backend management tool that measures ROI and integrates into property management and POS systems. Since beginning operations in 2007 the hospitality solutions company has grown exponentially becoming a pioneer in hospitality technology with the deployment of ICE across four continents in more than 5,000 hotels, resorts and timeshares.  The customizable interface allows guests to arrange services via an in-room touch screen (ICE Touch); TV (ICE TV); smartphone (ICE Mobile); laptop (ICE Connect); or touch screen (ICE Lobby). The ICE software guest interface and backend management tool have been recognized industry wide earning Intelity the industry’s “Most Innovative Hospitality Technology” award in 2011, in a vote by hoteliers and the Business Traveler Innovation Award for Best Travel Convenience & Efficiency Innovation.  Become acquainted with ICE and learn what Intelity’s hotel partners are saying on the Intelity website www.intelitycorp.com. For more information please call 1-888-RevPAR-1 (1-888-738-7271) or follow us on Twitter (www.twitter.com/Intelity).
 
About Morgans Hotel Group
Morgans Hotel Group Co. (NASDAQ: MHGC) is widely credited as the creator of the first “boutique” hotel and a continuing leader of the hotel industry’s boutique sector.  Morgans Hotel Group operates and owns, or has an ownership interest in, Morgans, Royalton and Hudson in New York, Delano and Shore Club in South Beach, Mondrian in Los Angeles, South Beach and New York, Clift in San Francisco, Ames in Boston, and Sanderson and St Martins Lane in London. Morgans Hotel Group also manages hotels in Isla Verde, Puerto Rico and Playa del Carmen, Mexico.  Morgans Hotel Group has other property transactions in various stages of completion including a Delano in Cabo San Lucas, Mexico, a Delano in Turkey, a Mondrian in Doha, Qatar and a hotel in New York to be branded with one of MHG’s existing brands. For more information please visit www.morganshotelgroup.com.
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Contacts:

For Intelity:
Janelle Thadhani/Shannon O’Malley
Cheryl Andrews Marketing Communications
Tel:  (305) 444-4033
janelle@cam-pr.com
shannon@cam-pr.com

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Also See: Virtual Concierge Arrives in Asia with the Introduction of Intelity’s ICE to The L Resort Krabi; The Luxury Lifestyle Resort Will Be the First in Asia to Launch Virtual Concierge Via iPads / August 2011

The Palmer House Hilton Introduces Virtual Concierge to Guests of Historic Hotel; Hotel partners with Intelity ICE to offer guests hospitality services via their mobile device / August 2011

Intelity ICE Expands Offerings to Include the Android Platform / June 2011

Intelity Introduces the Future of Hospitality at HITEC; Award Winning ICE Technology continues to revolutionize the hospitality industry / June 2011

Eccleston Square Hotel Introduces Virtual Concierge to Europe With iPad 2 Featuring Intelity ICE Technology; The Newly Refurbished Hotel Will Be First in Europe to Launch Virtual Concierge Utilizing the iPad 2 with Intelity Technology / June 2011

Intelity and OpenWays Joining Forces to Offer the Most Comprehensive Mobile Guest Experience with Hotel Efficiency in Mind / May 2011

Intelity ICE Ushers High Tech Hospitality Into the Windy City; Chicago becomes the latest city to embrace the guest services technology trend / May 2011

Hilton Inn at Penn and Intelity Ice Partner to Create Green Luxury; Two revolutionary brands bring sustainability and technology together and make a difference / May 2011

Intelity Changing the Hotel Industry…One App at a Time; Award Winning ICE Technology Revolutionizes the Hotel Guest Experience / April 2011

Intelity ICE Becomes the Latest Technology to Help Hotels Reach Sustainability Goals; In-room guest facing technology delivers significant energy savings and virtually eliminates in-room printing costs / April 2011

Morgans Hotel Group Garners Visionary Award for Intelity ICE Touch on iPad at Royalton Hotel; ICE technology generates tens of thousands of dollars in food and beverage revenue / April 2011

High Art Meets High Tech with the Arrival of Intelity's Award Winning ICE on iPad Technology in Hotel Beaux Arts Miami; The year's "most innovative" hospitality technology adds edgy flair to contemporary boutique hotel / April 2011

Intelity ICE Touch on iPad Awarded “Most Innovative” Hospitality Technology for 2010; Hoteliers Vote ICE Touch on iPad the Best in Guest Services Technology / March 2011

Morgans Hotel Group Expands In-room iPad Program featuring Intelity ICE Technology; Mondrian Soho New York Debuts with Virtual Access to Guest Services / March 2011

World’s Largest JW Marriott Opens with Intelity’s ICE Software Available in Every Room; JW Marriott Indianapolis Downtown guests can interactively order hotel amenities with ease / February 2011

Intelity ICE Technology Enhances Guest Experience at New York’s Plaza Hotel; The Iconic New York Hotel Launches Virtual Concierge Featuring iPads with Intelity Technology / February 2011

Hotels Generate Higher Revenues and Lower Costs With Intelity’s ICE TV / April 2010

Intelity Announces Vice President of Hospitality Sales / April 2010

Intelity’s ICE Offers Real-Time Solutions to Generation Y Travelers / April 2010

Intelity’s ICE Wins at Hotel Technology Next Generation Event / March 2010

Intelity To be First in Hospitality iPad Revolution With ICE Canvas / January 2010

Intelity Creates Affordable ICE Mobile iPhone Application For Hotels / January 2010

Intelity’s ICE is Welcomed into Boutique Hotels Throughout the U.S. / July 2009
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