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Morgans Hotel Group Expands In-room iPad Program featuring Intelity ICE Technology

Mondrian Soho New York Debuts with Virtual Access to Guest Services

Orlando, FL – March 2, 2011Intelity, a pioneer in hospitality software, and Morgans Hotel Group have partnered to interactively bring the luxury hotel amenities of the newly opened Mondrian Soho to the fingertips of guests. Powered by Intelity’s ICE Touch (Interactive Customer Experience ™) software, all 270 guestrooms will feature an in-room iPad that will give guests the control to choose from 30 services and customize their experience. 
With just the touch of a screen, guests can coordinate transportation; check flights; order room service; browse for local information such as maps and directions; make dinner reservations; and make housekeeping requests.  To keep guests city savvy, the Morgans Hotel Group iPad offers The List, a selection of local must-see attractions developed in collaboration with UrbanDaddy, free music downloads curated by RCRD LBL, and current content on the most relevant events happening in New York City.  The iPad even offers a customized playlist of ambient sleep sounds to provide guests with the ultimate sleeping experience.  Guests can browse through The List, a list of local attractions curated by Morgans Hotel Group and UrbanDaddy.  In addition, a service unique to Mondrian SoHo allows guests to order items from the iPads virtual mini-bar service. 
“This is the second Morgans Hotel property that we have equipped with our ICE technology,” said Intelity CEO, David Adelson. “We look forward to supporting the brand by providing cutting edge software that promotes overall operational efficiency by boosting on-property revenues, lowering operating costs and increasing guest satisfaction.”
In addition to providing a luxury service to guests, the innovative technology of ICE increases hotel efficiency and customer satisfaction with its backend management tool. Designed by and for hoteliers to reduce operational costs and increase guest satisfaction, ICE fully integrates with the hotel’s property management systems and allows management to track and chart guest requests and response times. As a result, hotel managers can pinpoint how quickly needs are being met, staff strengths and weaknesses and which products and services are most in demand.
“The response from our guests at Royalton has been overwhelming and we are thrilled to be expanding this unique amenity to our newest hotel, Mondrian SoHo,” said David Weidlich, Executive Vice President of Operations for Morgans Hotel Group.  “As we are constantly challenging ourselves to push the envelope and reinvent the guest experience, we feel this offering continues to set us apart.  Our newest feature will be our Minibar section - whereby a guest can order a wide arrange of curated items not typically available in a mini bar such as Flip Video cameras, Rogan men's apparel and a limited edition Derringer bike upon which to discover New York City.”
About Intelity
Intelity, headquartered in Orlando, Florida, is a hospitality software solution company focused on the self-service marketplace. Its ICE software with guest interface and “ICS” (ICE Control System) backend management has been recognized in a vote by hoteliers as the best guest interactive service technology available. Intelity designs its software/hardware products with a focus on generating higher hotel revenues, reducing operating costs and increasing guest satisfaction. Become acquainted with ICE and learn what Intelity’s hotel partners are saying on the Intelity website. For more information please call 1-888-RevPAR-1 (1-888-738-7271) or follow us on Twitter.
About Morgans Hotel Group
Morgans Hotel Group Co. (NASDAQ: MHGC) is widely credited as the creator of the first “boutique” hotel and a continuing leader of the hotel industry’s boutique sector.  Morgans Hotel Group operates and owns, or has an ownership interest in, Morgans, Royalton and Hudson in New York, Delano and Shore Club in South Beach, Mondrian in Los Angeles, South Beach and New York, Clift in San Francisco, Ames in Boston, and Sanderson and St Martins Lane in London. Morgans Hotel Group also manages hotels in Isla Verde, Puerto Rico and Playa del Carmen, Mexico.  Morgans Hotel Group has other property transactions in various stages of completion including a Delano in Cabo San Lucas, Mexico, a Delano in Turkey, a Mondrian in Doha, Qatar and a hotel in New York to be branded with one of MHG’s existing brands. For more information please visit

Sonia Diaz, Senior Account Executive
Cheryl Andrews Marketing Communications
331 Almeria Avenue
Coral Gables, FL 33134
P: 305.444.4033 / F:305.447.0415

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Also See: World’s Largest JW Marriott Opens with Intelity’s ICE Software Available in Every Room; JW Marriott Indianapolis Downtown guests can interactively order hotel amenities with ease / February 2011

Intelity ICE Technology Enhances Guest Experience at New York’s Plaza Hotel; The Iconic New York Hotel Launches Virtual Concierge Featuring iPads with Intelity Technology / February 2011

Hotels Generate Higher Revenues and Lower Costs With Intelity’s ICE TV / April 2010

Intelity Announces Vice President of Hospitality Sales / April 2010

Intelity’s ICE Offers Real-Time Solutions to Generation Y Travelers / April 2010

Intelity’s ICE Wins at Hotel Technology Next Generation Event / March 2010

Intelity To be First in Hospitality iPad Revolution With ICE Canvas / January 2010

Intelity Creates Affordable ICE Mobile iPhone Application For Hotels / January 2010

Intelity’s ICE is Welcomed into Boutique Hotels Throughout the U.S. / July 2009

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