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World’s Largest JW Marriott Opens with Intelity’s ICE
Software Available in Every Room

JW Marriott Indianapolis Downtown guests can interactively order hotel amenities with ease

Orlando, FL – February 18, 2011 – Intelity, the leader in interactive hospitality technology, has brought its revolutionary product to the newly opened JW Marriott Indianapolis Downtown with its ICE (Interactive Customer Experience ™) technology in each of the hotel’s 1005 guestrooms. Through ICE TV, each television has been transformed into a self-service system that has been designed to boost on-property revenues, lower operating costs and increase guest satisfaction.
Intelity’s ICE TV allows guests of the world’s newest and largest JW Marriott to access a virtual, interactive concierge using their TV remote control. Guests can now order in room dining, make restaurant reservations at the hotel’s two restaurants, request wake-up calls, make spa reservations, request housekeeping or maintenance services. Additionally, guests can also check airline schedules and check-in for flights using the remote and the television in their guest rooms.
“This is our largest project to date and it is a huge honor to have been included in what the JW Marriott considers to be the crown jewel of all its properties. Having our technology featured in the largest JW Marriott in the world is a testament to the growth of our company and the importance of the service we provide hoteliers,” said Intelity CEO, David Adelson. Intelity expects to be present in over 500,000 rooms throughout North America, the Caribbean and Latin America by mid 2011.
“Having the opportunity to bring some of the best and most innovative hospitality technology to the largest JW Marriott in the world was a new milestone for White Lodging,” said Ken Barnes, VP of Information Technology, White Lodging. “By teaming with Intelity and implementing its revolutionary ICE technology, the JW Marriott Indianapolis will be offering guests amenities and luxury that cannot be found anywhere else in the Midwest,” he added.
In addition to ICE TV, guests of the JW Marriott Indianapolis Downtown will soon be able to access their own virtual concierge on their smartphones with ICE Mobile. Through the simple free download of an application, guests can conveniently access the same hotel services available on ICE TV.
About Intelity
Intelity, headquartered in Orlando, Florida, is a hospitality software solution company focused on the self-service marketplace. Its ICE software with guest interface and “ICS” backend management has been recognized in a vote by hoteliers as the best guest interactive service technology available. Intelity designs its software/hardware products with a focus on generating higher hotel revenues, reducing operating costs and increasing guest satisfaction. Become acquainted with ICE and learn what Intelity’s hotel partners are saying on the Intelity website. For more information please call 1-888- RevPAR-1 (1-888-738-7271) or follow us on Twitter.  
About ICE
As the world’s first full interactive guest service interface with full, real time backend management tools, ICE was designed by and for hoteliers to generate higher revenue, reduce operational costs and increase guest satisfaction. ICE software does this by monitoring guest requests in an easy-to-read format which allows hotel management to identify strengths and weaknesses and streamline services. As a result, hotels are reporting a dramatic increase in areas such as in-room dining checks; hotel restaurant reservations; guest service efficiency; activities revenues; and direct marketing revenue.
About White Lodging
Established in 1985 and headquartered in Merrillville, IN, White Lodging is a fully integrated developer, owner and manager of premium brand hotels – a recognized leader that consistently delivers superior, leading-brand hotel experiences and premium returns on investment among mid- to-large scale hotels across the country. With over 25 years of expertise, White Lodging continues to break ground as one of the fastest growing independent hospitality companies in the country. Their managed portfolio of 153 hotels in seventeen states encompasses representation of the following leading brand affiliations: Marriott International, Hyatt Global, Hilton Worldwide, Radisson Hotels, Intercontinental Hotel Group, and Starwood Hotels & Resorts. For more information about White Lodging, visit
About JW Marriott
JW Marriott is part of Marriott International's luxury portfolio and consists of beautiful properties in gateway cities and distinctive resort locations around the world. These elegant hotels cater to today's sophisticated, self-assured travelers, offering them the quiet luxury they seek in a warmly authentic, relaxed atmosphere lacking in pretense. JW Marriott properties artfully provide highly crafted, anticipatory experiences that are reflective of their locale so that their guests have the time to focus on what is most important to them. Currently, there are 45 JW Marriott hotels in 19 countries; by 2013 the portfolio will encompass 73 properties in 28 countries.

Janelle Thadhani/ Sonia Diaz
Cheryl Andrews Marketing Communications

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Also See: Intelity ICE Technology Enhances Guest Experience at New York’s Plaza Hotel; The Iconic New York Hotel Launches Virtual Concierge Featuring iPads with Intelity Technology / February 2011

Hotels Generate Higher Revenues and Lower Costs With Intelity’s ICE TV / April 2010

Intelity Announces Vice President of Hospitality Sales / April 2010

Intelity’s ICE Offers Real-Time Solutions to Generation Y Travelers / April 2010

Intelity’s ICE Wins at Hotel Technology Next Generation Event / March 2010

Intelity To be First in Hospitality iPad Revolution With ICE Canvas / January 2010

Intelity Creates Affordable ICE Mobile iPhone Application For Hotels / January 2010

Intelity’s ICE is Welcomed into Boutique Hotels Throughout the U.S. / July 2009

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