News for the Hospitality Executive
Berlin, Germany — November 17, 2011 — Today senior hotel IT executives from around the world will receive an update on mobile standards and learn why leveraging mobile technologies for front-desk bypass and guestroom access is critical to meeting travelers’ demands, maximizing operational revenues and building strong competitive market advantages. The panel discussion is held during the Hotel Technology Next Generation (HTNG) Infrastructure & Device Forum Members Meeting at the Grand Hyatt Berlin.
Pascal Metivier, CEO of OpenWays, will participate in the panel discussion. He is widely recognized within the global hospitality and security industries as a specialist, responsible for several related technology patents now in existence. Metivier also is the inventor of several Near Field Communication (NFC) patents and patent filings. In 2009, he launched the hospitality industry's first global mobile-based access-management solution: “Mobile Key.” With 20 years of electronic-lock/door-hardware and access-management expertise, Metivier developed a way for travelers worldwide to use any of the 5.8 billion cell phones on the market today (any network and any OS standards) as a mobile room key. This ubiquitous, fully interoperable and highly secured solution is being deployed by major hotel chains. It is the only solution in production today.
“We are glad to be invited by HTNG to discuss the Mobile Key business solution, as it is first and foremost a business tool supported by technologies,” Metivier said. “There is a lot of confusion today across the industry about RFID and NFC technologies and standards. Because there are multiple NFC standards which are always changing, it is no longer accurate to say that purchasing an RFID door lock today will guarantee compatibility with the new generation NFC-equipped phones when they become widely available in the future. Some hoteliers are starting to realize that investing in RFID locks will not necessarily offer them the advantages they were initially told to expect from NFC.”
A recent NFC pilot, conducted in a Stockholm hotel coupled with basic RFID locks, helped the industry unveil numerous challenges that need to be addressed for properly planning an NFC implementation.
“By simply observing some of the few guests that were offered an NFC phone to try during their stay, it was obvious to see that without specific one-on-one guest training, the user interface and the lock-to-phone interaction were an issue,” Metivier said. “Also, due to the limitation imposed by the new NFC 'SWP' standards, guests had to use phones connected to one single mobile carrier in order to use the service.
“Even though fewer than 30 guests were able to participate in the trial, it was a very good learning experience, and is a base for building improvements to making NFC viable for hotels in the future,” he said.
“In parallel with the NFC pilot, the same hotel chain tested the OpenWays Mobile Key solution. Eventually, the decision was made to deploy Mobile Key by OpenWays since it is a simpler, more reliable and truly ubiquitous solution compared to going forward with implementing NFC. This was achieved with great success in the further hotels deployed to date while many more hotels will deployed in 2012 across Scandinavia with this hotel chain."
Positive news that resulted from all 2010 trials of mobile-based front-desk bypass solutions -- regardless of the mobile technology used -- is that all guests were thrilled with the concept of using a Mobile Key because it directly responds to the growing demand for self-service options among global travelers.
Confusion about NFC
Considerable confusion also exists over the length of time it will take for NFC handsets to reach critical mass, permeate the market and make an NFC-only based solution relevant enough to achieve the business objectives of mobile-based self-service options. When a few million NFC phones will finally be deployed in the next few years, they will represent just a small percentage of the world’s 6 billion cell phone users. This supports why NFC has a long way to go before achieving any relevant critical mass.
In addition, technical standards are still not completely finalized or stable even after seven years of hard work lead by the NFC Forum. Uncertainty also continues to grow regarding costs for NFC deployment, while mobile-carrier dependency remains a major issue for hoteliers and many other industries.
“The true cost of NFC is significant if not implemented in the right way, and its ecosystem is very complex,” Metivier said. “Phone carriers are intending to charge significant fees to support NFC. If a hotel chain wants to offer an NFC service to its guests, it will have to make deals with up to 1,500 carriers in the world, pay considerable fees, and always wonder if its customers are carrying the right phones to support the service. It’s simply not realistic for the hotel industry to do so. As part of this panel discussion, we will address the cost implications and challenges of NFC and how to deploy it properly.”
Paving the Long Road to NFC while Guaranteeing Hoteliers Independency and Cost Control
Hoping that travelers will “maybe” obtain the right NFC-compatible cell phone from the right carrier in the future will cause significant delays in hoteliers’ abilities to offer self-service options for front-desk bypass. Given the changes in standards, expecting that an investment made today in RFID locks will truly work with next generation NFC phones is a very risky bet.
OpenWays is a global solution provider of mobile-based access-management and security solutions. With offices in Chicago, Las Vegas, Seoul and in Europe, OpenWays provides technology solutions allowing for the secure issuance and delivery of access rights and keys process via any cell phone operating on any network. The OpenWays solution is truly unique as it is built on the concept of credential dematerialization. The OpenWays mobile room key solution works on ALL the 5.8 billion cell phones in service in the world today. For more information, please contact Barb Worcester at +1 440 930-5770 or email email@example.com. More information can be found by visiting www.OpenWays.com.
About Hotel Technology Next Generation
The premier technology solutions association in the hospitality industry, HTNG is a self-funded, non-profit organization with members from hotel and hospitality companies, technology vendors to hospitality, and other industry members including consultants, media, and academic experts. HTNG's members participate in focused workgroups to bring to market open solution sets addressing specific business problems. HTNG fosters the selection and adoption of existing open standards. Where necessary, it also develops new open standards to meet the needs of the global hospitality industry.
Membership in HTNG is open to hotel and hospitality companies, technology vendors to hospitality, consultants, academics, press and others. Currently, more than 400 corporate and individual members from across this spectrum, including most of the world's leading hotel companies and technology vendors, are active HTNG participants. HTNG's Board of Directors alone represents more than 2.3 million guest rooms -- with the total rooms impacted by all of HTNG's hotelier members surpasses 4.3 millions rooms worldwide. Workgroup proceedings, drafts, and specifications are published for all HTNG members as soon as they are created, encouraging rapid and broad adoption. Specifications are released to the public domain as they are ratified by the workgroup. For more information, visit www.htng.org.
Tel: (440) 930-5770
Tel: (732) 707-1869
= More Service with Mobile Key by OpenWays; Hospitality industry's
leading provider of front-desk bypass solutions is equipping
mobile-centric travelers with tools that get them to their destination
quicker and hoteliers with a means to deliver more services /
Announces Next Generation Mobile Key Apps for Smartphones; Mobile Key
Apps now available for ALL smartphone operating systems; Visit OpenWays
in Booth #3172 at IH/M&RS Nov. 13-15 in New York / November 2011
Introduces 'Mobile Key' for Independent Hotels;To meet the growing
demand among non-branded hotels wanting a Mobile Key Front-Desk Bypass
Solution, OpenWays is introducing a cost-effective and secure option
for Independents that harnesses mobile technologies to reduce costs,
improve financials, and drive guest loyalty / October 2011
Introduces Mobile Master Key; OpenWays simplifies hotel master key
management by harnessing mobile technologies to make all locks 'on
line' without costly infrastructure: Visit OpenWays in Booth #3172 at
IH/M&RS Nov. 13-15 in New York / October 2011
Guests Does Not Drive Loyalty; Reducing Their Effort Does; Mobile Key
by OpenWays is driving loyalty and brand stickiness by easing
check-in/out processes / October 2011
Impressions Count: Five Things to Set the Scene for Your Guests’ Stay,
Make their Arrival More Enjoyable, and Build Loyalty via Convenience
and Choice / Andrew Sanders / September 2011
Key by OpenWays: The 'SMARTER' and 'Greener' Check-In; At HITEC 2011,
OpenWays will present -- with Ariane Systems and KABA® Saflok™ --
the 'SMARTEST' check-in solution deployed TODAY! / June 2011
Unveils its Next Generation Door Lock Upgrade Module for Mobile Key
Front Desk Bypass Service / June 2011
and KABA Unveil All-In-One Saflok RFID Lock with Factory-Integrated
OpenWays Mobile Key / June 2011
Self Service Mean More Service? YES! With OpenWays' Mobile Key /
Self-Service Options is Key to Hospitality Loyalty; OpenWays is the
'Mobile' Key to Making it Happen / January 2011
5 will be Compatible with OpenWays CAC™; All next generation
smartphones, including the iPhone 5, Google Android Phones, Windows 7
Mobile Phones, Nokia C7 and N8 Smartphones or Next Generation
Blackberry's will be able to operate the OpenWays Crypto Acoustic
Credential™ / November 2010
Check In Today All the Way to Your Room Using 'Your' Cell Phone, ANY
Model and ANY Carrier / November 2010
Technology Veteran Andrew Sanders Joins OpenWays as VP Business
Development / November 2010
Platform Displayed at IHMRS Aiding in National Industry GREEN Efforts;
There are no key-cards greener than the OpenWays Crypto Acoustic Data
Credential that allows hotel guests to check in to their rooms via
mobile phone / October 2010
IN YOUR WAY" OpenWays Launches New Campaign to Aid Hotels' Mobile
Marketing Initiatives / October 2010
Mobile Application is Live at a Holiday Inn and Holiday Inn Express
Hotel; The world's first mobile front desk bypass solution is up and
running at two IHG properties / September 2010
Agueda Joins OpenWays as VP of R&D; Twenty-five year hospitality
and security systems veteran instrumental in designing the most
installed and successful electronic-locking systems in North America
joins OpenWays to lead R&D efforts; Maurizio Zama promoted to Chief
Operating Officer / September 2010
|OpenWays Cell Phone Based Front Desk Bypass Solution is Adding to the Business Traveler Experience; HITEC attendees using OpenWays app to enter Guestroom 20X said the mobile room key solution, which gives travelers freedom to completely bypass the front desk by using their cell phone for guestroom access, is ideal for all guests who want to avoid lines at the front desk; Company answers new questions posed at the premier technology event / July 2010|
|Front-Desk Bypass Cell Phone Solution: OpenWays Announces First Pilots at a Holiday Inn and Holiday Inn Express Hotel; OpenWays and IHG will pilot a new cell-phone-based front desk bypass solution that offers guests the option to use their personal cell phone as a mobile room key / June 2010|
|OpenWays Mobile Phone Front Desk Bypass Solution Selected for Guestroom 20X at HITEC; Attendees of the 38th Annual Hospitality Information Technology Exposition & Conference will have an opportunity to check into a virtual hotel, bypass the front desk, and open their room door securely using nothing but their cell phone -- any mobile device, any carrier works! / May 2010|
|OpenWays Opening Doors to Gen Y Travelers Wishing to Bypass Front Desk; Allowing guests to check-in remotely by equipping door locks to open via any cell phone is ideal for attracting this green-conscious, tech-dependent, instant gratification generation / May 2010|
|OpenWays Selected by Microsoft® to Join Its BizSpark™ Start-Up Program; Developer of the world's first crypto acoustic solution for check-in/out and room access via any mobile phone to receive full Microsoft marketing support, tools, licensing, and global visibility / April 2010|
|ITB Berlin Attendees Flock to OpenWays' iPhone App for Front-Desk Bypass, Acoustic Room Keys; Attendees at world's largest trade show for the travel industry flocked to see world's first crypto acoustic solution for check-in/out and room access via any guest's mobile phone; OpenWays was one of 11,127 companies from 187 countries that exhibited at the record-breaking event / April 2010|
|OpenWays Presents its iPhone Application to Bypass Front Desks and Open Room Locks; Mobile solution provider that developed the world's first crypto acoustic solution for check-in/out and room access via any guest's mobile phone announces new services to further enhance operations and guest services. / February 2010|
|OpenWays Responds to FAQs Regarding its Front Desk Bypass Solutions that Securely Open Hotel Room Doors by Cell Phone; Mobile solution provider that developed the world's first acoustic solution for check-in/out and room access via a guest's mobile phone regardless of type answers hospitality industry's most frequently asked questions / February 2010|
|100% of the World Cell Phones to Open Doors with OpenWays' Apps; Hospitality's FIRST Check-In /-Out Solution with Mobile Room Key Delivery for ALL Cell Phones is at IH/MRS! / November 2009|
|4 Billion Cell Phones Now Opening Doors to Better Guest Service Thanks to OpenWays / October 2009|
|OpenWays Introduces the Fastest and Greenest Way to Check In and Open a Hotel Room Door; Mobile room-key application for ALL cell phones NOW AVAILABLE / October 2009|