News for the Hospitality Executive
is Adding to the Business Traveler Experience
HITEC attendees using OpenWays app to enter Guestroom 20X said the mobile room key solution, which gives travelers freedom to completely bypass the front desk by using their cell phone for guestroom access, is ideal for all guests who want to avoid lines at the front desk;
Company answers new questions posed at the premier technology event
"Today, questions are still pouring in, and we're excited about that,"
he said. "It gives us the opportunity to address any trepidation and more
importantly, explain why it's so important to implement from a guest-service,
operations and marketing standpoint."
The Mobile Evolution
"I have been talking about this mobile application for the past five years with our clients, many of which are five-star hotel and resort properties, and all feel this is the next logical step in their mobile strategy," said Lester Spielman, President and CEO of Hospitality Automation Consultants Ltd. "We have been searching for the past three years for this type of technology, challenging the various cell service providers and testing numerous smartphone brands around the world. What was shown at Guestroom 20X by OpenWays is just the beginning, with no end in sight."
Carol Beggs, VP of Technology for Sonesta Collection Hotels, Resorts and Cruises, said she believes OpenWays brings value to the hospitality industry, especially for properties that want to have a certain image of advanced technology or where there is a strong tech-savvy guest demographic.
“I described the OpenWays solution to an acquaintance who is a frequent business traveler." Beggs said. "He told me he would be very excited to have an option to bypass the front desk completely. And I have to believe there are others just like him out there -- people who prefer a self-service, instant-gratification way of doing things and are accustomed to it in other travel transactions and would welcome it once they arrive at the hotel as well."
Global IT Executive David Sjolander, an independent technology consultant, has this to say: "The cell phone/PDA is our best chance to eliminate stopping at the front desk to register and receive a key. The phone is becoming ubiquitous, and if the lock technology to support this becomes common, this process could become the norm."
Jim Bina, President of the Millennium Technology Group, a wholly owned subsidiary of Rosen Hotels & Resorts, said he read about OpenWays in the press, but was eager to see it in operation at HITEC.
"OpenWays definitely is a solution that I see business travelers -- especially iPhone carrying, jet-setting techies-- taking full advantage of," Bina said, "but I still have a few questions."
Answering New Questions
The following questions were posed during and after HITEC:
What happens if a guest arrives at his room with the battery on his is
Q: If I am a meeting planner, can I program my cell phone to open
my guestroom door AND the meeting rooms assigned to my group? Is it possible
to open more than one door with the same device, such as gaining access
to club doors, fitness centers, pools, etc.?
Q: How do I know when a guest has checked in if there is no
Q: In the past, several attempts to provide a mobile check-in solution
failed. Why was OpenWays successful?
Q: Where is the OpenWays application-server located?
Q: Can staff master key cards be replaced by a phone or a form of
Q: Do I need to change my locks?
Q: What is the ROI from implementing OpenWays?
A: When using the OpenWays data-request mode, the guest can obtain his or her key by simply pressing on an icon on the smartphone. This works with all smartphones including the iPhone 4G, Androïd, Nokia Symbian, Blackberries, Windows Phone 7, etc. For non-smartphone users, OpenWays works as well by simply using an SMS coupled with a toll-free (1-800) number. The OpenWays application works with over 4.5 billion cell phones worldwide.
Q: As a hotel or as a chain do I need to come to an agreement with
phone carriers to operate OpenWays?
Metivier said he encourages questions about OpenWays to keep coming in from hoteliers, consultants and vendors alike. The more questions, the better the OpenWays team will be able to educate the industry about the benefits of using mobile technology for front-desk bypass and room access.
"If there was ever any question about the how dependent business travelers -- and consumers in general -- are on their cell phones, just look around you," Metivier said. "At HITEC, I was hard-pressed not to find someone clutching their phone, accessing emails via their Blackberry or dropping their business card into one of many booths that were offering the iPad as a giveaway. We are living in the mobile generation, and hotels that want to remain competitive in 2010 and beyond need to adopt a mobile strategy that not only includes reservations processing, but also provides the traveler and the hotel with efficiency -- simple, streamlined ways to send and receive information and improve on the guest experience. Business travelers that are familiar with ordering services via mobile device will soon come to expect using the same tool to check into their hotel and enter their room.
"Over the summer and fall we will be announcing global hotel companies (in addition to InterContinental Hotel Group's Holiday Inn and Holiday Inn Express) that are coming on board with OpenWays, including large Las Vegas casino operations that find true value in keeping in touch with their valued guests both on and off site," he said.
|Also See:||Front-Desk Bypass Cell Phone Solution: OpenWays Announces First Pilots at a Holiday Inn and Holiday Inn Express Hotel; OpenWays and IHG will pilot a new cell-phone-based front desk bypass solution that offers guests the option to use their personal cell phone as a mobile room key / June 2010|
|OpenWays Mobile Phone Front Desk Bypass Solution Selected for Guestroom 20X at HITEC; Attendees of the 38th Annual Hospitality Information Technology Exposition & Conference will have an opportunity to check into a virtual hotel, bypass the front desk, and open their room door securely using nothing but their cell phone -- any mobile device, any carrier works! / May 2010|
|OpenWays Opening Doors to Gen Y Travelers Wishing to Bypass Front Desk; Allowing guests to check-in remotely by equipping door locks to open via any cell phone is ideal for attracting this green-conscious, tech-dependent, instant gratification generation / May 2010|
|OpenWays Selected by Microsoft® to Join Its BizSpark™ Start-Up Program; Developer of the world's first crypto acoustic solution for check-in/out and room access via any mobile phone to receive full Microsoft marketing support, tools, licensing, and global visibility / April 2010|
|ITB Berlin Attendees Flock to OpenWays' iPhone App for Front-Desk Bypass, Acoustic Room Keys; Attendees at world's largest trade show for the travel industry flocked to see world's first crypto acoustic solution for check-in/out and room access via any guest's mobile phone; OpenWays was one of 11,127 companies from 187 countries that exhibited at the record-breaking event / April 2010|
|OpenWays Presents its iPhone Application to Bypass Front Desks and Open Room Locks; Mobile solution provider that developed the world's first crypto acoustic solution for check-in/out and room access via any guest's mobile phone announces new services to further enhance operations and guest services. / February 2010|
|OpenWays Responds to FAQs Regarding its Front Desk Bypass Solutions that Securely Open Hotel Room Doors by Cell Phone; Mobile solution provider that developed the world's first acoustic solution for check-in/out and room access via a guest's mobile phone regardless of type answers hospitality industry's most frequently asked questions / February 2010|
|100% of the World Cell Phones to Open Doors with OpenWays' Apps; Hospitality's FIRST Check-In /-Out Solution with Mobile Room Key Delivery for ALL Cell Phones is at IH/MRS! / November 2009|
|4 Billion Cell Phones Now Opening Doors to Better Guest Service Thanks to OpenWays / October 2009|
|OpenWays Introduces the Fastest and Greenest Way to Check In and Open a Hotel Room Door; Mobile room-key application for ALL cell phones NOW AVAILABLE / October 2009|