Chicago — October 25, 2011 — The successful implementation among major hotel chains of Mobile Key by OpenWays – the industry’s first and only ubiquitous mobile phone-based guest front desk bypass solution allowing the secured unlocking of guestroom doors – has prompted independent and boutique hoteliers to begin requesting the service. As a result, OpenWays will launch "Mobile Key 4 ALL" at the International Hotel/Motel & Restaurant Show November 13-15 at the Jacob K. Javitz Convention Center in New York, Booth No. 3172.
 
Mobile Key by OpenWays is an incremental service designed to address important travelers' desires for a self-service option as an alternative to traditional front desk check in for receiving keys. With Mobile Key, hotel guests are empowered to choose the way they want to check in and bypass front-desk procedures and instead use their personal mobile device as a room key. This self-service option – which securely works with ALL 5.8 billion cell phones worldwide and which is mobile carrier independent – is helping hotels to adapt to their guests' demands while reducing operating costs, improving financials and driving loyalty.
 
“As we continue to partner with more global hotel chains, a large demand has developed among independents who are looking to reap the benefits of the Mobile Key by OpenWays front desk bypass solution," said Pascal Metivier, OpenWays founder and CEO. "Although these properties do not have the same IT resources as major chains, they do share the same desire to adapt to mobility to establish a strong competitive advantage and maintain guest satisfaction. Mobile Key 4 ALL is a complete solution package for independent and boutique hotels that thrive on delivering more service to their customers."

Mobile Key 4 ALL will also be very useful for some smaller properties wishing to close the front desk operation after a certain time in the evening while still being able to assign room and deliver keys to late arriving guests.
 
Offering a Mobile Key option removes roadblocks and eliminates steps that keep travelers from getting to their destination quicker -- namely, their rooms. Today, all hotels, regardless of size, brand affiliation or industry segmentation can quickly and easily add a Mobile Key alternative for front desk bypass via OpenWays.

Mobile Key 4 ALL is a full end-to-end solution including:

• A hotel brand customizable enrollment web site fully interfaced with the Mobile Key platform
• Pre check-in regulatory information management for countries requiring police forms and a copy ID/passport
• Secured electronic export features to send regulatory information to the authorities requiring them
• Hosting and telecom packages to run Mobile Key 4 ALL

To adapt to each hotel size and needs, Mobile Key 4 ALL can operate under three operating modes:

• Manual mode
• Automated mode
• Fully interfaced mode 
  

"Mobile Key 4 ALL also enables Independent hotel operators to cost-effectively upgrade their existing electronic locks, as OpenWays integrates with the major electronic-locking system vendors across the globe," Metivier said. "Special offerings for new locks with OpenWays built in from the factory also are available for both magstripe and RFID systems. An optional financing package is available for Mobile Key 4 ALL, making it easier than ever for Independent hotels to introduce the service."
 
Visitors attending the International Hotel/Motel & Restaurant Show in New York Nov. 13-15 at the Jacob K. Javits Convention Center are invited to see the OpenWays Mobile Master Key solution in Booth No. 3172. To pre-schedule an appointment, call Andrew Sanders at (732) 707-1869 or email asanders@openways.com.
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