News for the Hospitality Executive
"CHECK IN YOUR WAY"
OpenWays Launches New Campaign to Aid Hotels' Mobile Marketing Initiatives
The OpenWays front-desk bypass / mobile room-key platform gives hotels a new marketing edge; Travelers have a 'Voice' / make a 'Choice' at registration
Visit Booth 2551 at IH/M&RS November 13-16 in New York!
Chicago—[October 22, 2010]—Mobile phones are ubiquitous, and as such mobile marketing has quickly become a part of everyday life. Hotel chains and independents looking for a new marketing edge to establish differentiation while increasing occupancies, strengthening customer loyalty and positively impacting the guest experience should visit OpenWays, the hospitality industry's first mobile room-key solution, in Booth No. 2551 at the International Hotel/Motel & Restaurant Show Nov. 13-16 in New York.
"OpenWays is providing hotels with marketing benefits and property differentiation like never before," said Pascal Metivier, OpenWays Founder and CEO. "Today's consumers demand a voice. They want everything delivered 'their way.' Therefore, OpenWays is giving hotels -- any size, any segment -- the ability to say to its loyal and prospective guests: 'Check In Your Way.' Through OpenWays, travelers can direct the course of their hotel experience from the very moment the first reservation is made."
Metivier explained that anyone making a reservation at a hotel who owns a cell phone (any brand and using any carrier network worldwide) will have the opportunity to securely receive a room number and "mobile room key" that will open/unlock the room door with their mobile device. It doesn't matter if a guest is carrying a standard Web-based cell phone or a newer iPhone, BlackBerry, NOKIA, Android or other smartphone device, an application (embedded or mobile web-based) will allow them to open the door to their room by simply pressing a key icon on their phone.
"It's a very simple and stress-free process -- and that in itself is a great message to promote via a hotel's marketing campaign," Metivier said. "When a guest makes a reservation at an OpenWays equipped hotel, he or she is invited to enroll in the mobile room-key service before their check-in date," Metivier said. "Then, on the day of arrival, the guest receives a text message containing both the room number and a secured link to retrieve the room key. Once at the hotel, the new freedom-of-choice experience begins."
With OpenWays, guests have a choice in:
Goodbye Plastic Keycards
Norm Rose, Senior Technology and Corporate Market Analyst for PhoCusWright, said the idea of moving away from plastic keycards is really catching on.
"Using the guests' cell phone not only as the room key but also as a payment device is the direction the future is headed," Rose said. "The multifunction aspects of today's mobile devices is limitless -- especially from a marketing perspective. Using the device to delight the guest prior to arrival based on what you know about that guest will be key to brand loyalty and property longevity. Hotels using mobile apps for delivering a key to the door, and delivering coupons and other marketing materials based on a person's preferences are the ones that will become industry leaders."
OpenWays aids in a hotel’s mobile marketing efforts by promoting convenience to guests, capturing coveted personal data, and delivering a platform for communications before, during and after the guest stay.
"Deploying OpenWays supports a hotel's mobile applications and initiatives, including loyalty programs, widgets, Web2Mobile, etc., with automatic hardware detection allowing for full content compatibility," Metivier said. "We welcome anyone looking to fortify their mobile marketing initiative to give us a call today."
OpenWays will be on display in Booth No. 2551 at the International Hotel/Motel and Restaurant Show November 13-16 at the Jacob K. Javits Convention Center in New York. To pre-schedule an appointment with the OpenWays team, contact Pascal Metivier at ++ 33 6 85 622 306 or [email protected].
OpenWays is a global solution provider of mobile-based access-management and security solutions. With offices in Chicago, Las Vegas, Seoul and Paris, OpenWays provides technology solutions allowing for the secure issuance and delivery of access rights and keys process via any cell phone operating on any network. The OpenWays solution is truly unique as it built on the concept of credential dematerialization. The OpenWays mobile room key solution works on ALL the 5 billion cell phones in service in the world today. For more information, please contact Pascal Metivier at ++ 33 6 85 622 306 or email [email protected] or Barb Worcester at +1 440 930 5770 or email [email protected]. www.openways.com.
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