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Roomlinx Signs Exclusive Memorandum of Understanding with ViaMedia
to Distribute its iTV Product in Africa and Middle East


DENVER, CO – July 15, 2011 – Roomlinx, Inc. (OTC: RMLX.OB - News), the innovative developer of hotel interactive TV applications, today announced the signing of a memorandum of understanding regarding a mutually exclusive distribution agreement to be entered into with ViaMedia Proprietary Limited, a leading South African digital marketing and wireless service provider, for the distribution of Roomlinx Interactive HD TV (iTV) to hotels and resorts within select nations throughout Africa and the Middle East. ViaMedia has already identified a number of potential opportunities in certain African and Middle Eastern countries.     
 
ViaMedia is a multi-million dollar South African company focusing on digital marketing and is partnered with eTV, South Africa’s first private free-to-air TV station which launched in 1998 and now provides services to 13 African Nations. ViaMedia has relationships with hotel and resort companies and sees strong demand for the Roomlinx iTV Platform throughout nations in Africa and the Middle East. 
 
“After researching hospitality products from around the world, we decided Roomlinx offered the best product and business model,” said Garth Mackintosh, CEO of ViaMedia.  “We anticipate great demand for this product within our distribution regions and are confident Roomlinx iTV will be well received.  I am very pleased to be partnering with Roomlinx and excited about the joint opportunity.”
 
Roomlinx currently distributes its iTV and other hospitality product in the US, Canada, Mexico and the Caribbean Islands with a growing customer base currently exceeding 40,000 hotel rooms.
 
“We’ve been receiving regular inquiries about our iTV Platform from countries around the globe,” stated Michael Wasik, CEO of Roomlinx.  “ViaMedia has a great track record of success with strong distribution ties within these regions.” 
 
About Roomlinx
Roomlinx is a leading provider of Interactive TV products and premium digital video on demand systems for hotels, resorts, and other properties, utilizing premium content and applications demanded by today’s traveler. For more information about Roomlinx, visit www.roomlinx.com.
 
About ViaMedia
ViaMedia is South Africa’s largest Wireless Application Service provider and a leading South African digital marketing company. ViaMedia is an experienced provider of content and entertainment to the consumer market and has extensive partnerships and distribution relationships into Africa and the Middle East.

Safe Harbor Cautionary Statement
Certain statements in this news release, including statements that we "believe," "expect," "intend," "plan" or words of similar import, are forward-looking information within the meaning of Rule 175 under the Securities Act of 1933 and Rule 3b-6 under the Securities Exchange Act of 1934, and are subject to the safe harbor created by those rules. All statements, other than statements of fact, included in this release, including, without limitation, statements regarding potential future plans, new products and services and objectives of the company, are forward-looking statements that involve risks and uncertainties. There can be no assurance that such statements will prove to be accurate, and actual results and future events could differ materially from those anticipated in such statements. Factors that could cause actual results to differ materially from those in the forward-looking statements include, among other things, the following: the company's successful implementation of the new products and services, demand for the new products and services, the company's ability to successfully compete against competitors offering similar products and services, general economic and business conditions; unexpected changes in technologies and technological advances; ability to commercialize and manufacture products; results of experimental studies research and development activities; changes in, or failure to comply with, governmental regulations; and the ability to obtain adequate financing in the future. This information is qualified in its entirety by cautionary statements and risk factors disclosure contained in certain of the Company's Securities and Exchange Commission filings available at http://www.sec.gov, which you should carefully review. Roomlinx does not assume any obligation to update or revise any forward-looking statements, whether as the result of new developments or otherwise.

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Contact:

Megan Corey
Roomlinx
(720) 880-5155
mcorey@roomlinx.com


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