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Roomlinx to Provide Interactive HD TV for New Luxury Property in Chicago

DENVER, CO – October 1, 2010 – Roomlinx, Inc. (OTC: RMLX), announced Wednesday that it has signed a contract  to provide its Interactive HD TV (iTV) and Free-to-Guest TV programming for a new, prestigious hotel being developed by an affiliate of The Prime Group, Inc. in downtown Chicago (www.primegroupinc.com).  The installation consists of 638 iTV systems and covers all of the hotel’s 610 rooms. The property is scheduled to open in November of 2010.
 
The Prime Group is transforming the lower 12 floors of a historic Chicago landmark into a 5-star, luxury hotel with high-end retail space. The upper ten floors of the property will continue to be leased to office tenants, which space was fully renovated as part of the overall project.  Situated in the heart of Chicago’s central business district, this new luxury hotel will cater to sophisticated, executive business travelers.
 
“We have developed a reputation as one of Chicago’s preeminent real estate developers by focusing on a combination of quality, architecture, and innovation, and, in luxury hospitality properties, that includes unique amenities that will meet and exceed our guests’ expectations,” said Michael W. Reschke, Chairman and CEO of The Prime Group. “The Roomlinx system is a premium product for a premium property. It will provide not only state-of-the-art in-room media, but also web-browsing capability, the convenience of a virtual concierge and a complete business center in each guest room.”
 
With Roomlinx iTV, guests will have access to HD Hollywood movies, high speed internet, HD specialty content, international and U.S. television programming, music, business tools, concierge services, games and more via the in-room flat screen high definition television. 
 
The Roomlinx system also includes an in-room advertising component that will enable the hotel to promote in-house facilities and amenities, such as online access to the hotel’s world class spa and restaurants, to further differentiate their top quality customer service. 
 
“The Prime Group is making a significant investment to make this property appealing to sophisticated travelers demanding both luxury and state-of-the-art amenities.  We appreciate that they chose Roomlinx to be an integral part of enriching their guest experience,” said Michael Wasik, Roomlinx CEO. “Our iTV product has been extremely well received at other high-end properties around the country as it provides the latest in technology advances. This is our first installation for The Prime Group and we are committed to providing them with exemplary support and the best in-room media and business services available.”
 
About Roomlinx
Roomlinx is a leading provider of Internet-based interactive TV products designed to increase revenues and brand loyalty for hotels, resorts, and other properties, utilizing premium content and applications demanded by today's traveler. Please contact sales@roomlinx.com for a demo or visit us at www.roomlinx.com.
 
About The Prime Group
Headquartered in Chicago, The Prime Group is one of the preeminent development companies in the country.  Since 1981, Prime has developed over $12 billion of institutional-quality commercial and residential real estate across all product types, including office, industrial, hospitality, residential, senior housing and retail. 
 
Safe Harbor Cautionary Statement
Certain statements in this news release, including statements that we "believe," "expect," "intend," "plan" or words of similar import, are forward-looking information within the meaning of Rule 175 under the Securities Act of 1933 and Rule 3b-6 under the Securities Exchange Act of 1934, and are subject to the safe harbor created by those rules. All statements, other than statements of fact, included in this release, including, without limitation, statements regarding potential future plans, new products and services and objectives of the company, are forward-looking statements that involve risks and uncertainties. There can be no assurance that such statements will prove to be accurate, and actual results and future events could differ materially from those anticipated in such statements. Factors that could cause actual results to differ materially from those in the forward-looking statements include, among other things, the following: the company's successful implementation of the new products and services, demand for the new products and services, the company's ability to successfully compete against competitors offering similar products and services, general economic and business conditions; unexpected changes in technologies and technological advances; ability to commercialize and manufacture products; results of experimental studies research and development activities; changes in, or failure to comply with, governmental regulations; and the ability to obtain adequate financing in the future. This information is qualified in its entirety by cautionary statements and risk factors disclosure contained in certain of the Company's Securities and Exchange Commission filings available at http://www.sec.gov, which you should carefully review. Roomlinx does not assume any obligation to update or revise any forward-looking statements, whether as the result of new developments or otherwise.

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Contact:

Kelly Frey
Roomlinx, Inc.
(720) 880-5155
 kfrey@roomlinx.com

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Also See: Roomlinx Reaches Preliminary Agreement to Acquire Canadian Communications; Roomlinx to enhance current hotel services and programs  / June 2010

Kessler Hotels Sign Third Hotel to Install Roomlinx iTV; Roomlinx to install iTV, and FTG to the Doubletree Castle Hotel, Orlando / May 2010

Roomlinx Selected by Hyatt after Extensive RFP; Roomlinx to provide iTV, HSIA and FTG to new Andaz 5th Avenue in New York City / May 2010

Roomlinx to Sell to Resort and Timeshare Industry; Becomes Member of American Resort Development Association; Roomlinx attending 2010 ARDA Convention March 15-17 in Las Vegas / March 2010

Why Are Sleep Inn, Minot Numbers Up in a Down Market? Roomlinx iTV Delivers Competitive Edge / December 2009

Roomlinx Names Renowned Media and Advertising Expert L. Marilyn Crawford to Its Advisory Board; Crawford will offer Roomlinx management the benefit of her extensive experience in strategic branding, advertising and communications and broad network of media industry relationships / December 2009

Roomlinx Signs Deal to Provide Interactive TV to Holiday Inn Express and Suites Camp Creek as Part of IBM’s “Hotel-in-a-Box” Solution; As an approved supplier of Interactive TV to InterContinental Hotels Group, Roomlinx will showcase their system at the IHG Conference and Expo Nov. 11 - 13 / November 2009

Roomlinx Launches Interactive TV in Mexico at Luxury Resort; Roomlinx Completes Installation at Casa Dorada Resort & Spa / September 2009

Roomlinx Converts $1.87 Million in Debt to Common Stock; Conversion Eliminates all of the Company’s Convertible Debentures / September 2009

Roomlinx Success Making Headlines; Hoteliers’ positive results with Roomlinx leads to increased media coverage / September 2009

Roomlinx Completes Seven Hotel Installations in Eight Weeks With Interactive TV; Rapidly Expands in Chicago, including theWit and Second Kessler Property / August 2009

Roomlinx Proprietary Ad Platform Generates Additional Revenue for Hotels Nationwide; Roomlinx Leverages In-Room Entertainment for Value-Added Offerings / July 2009

Roomlinx Wins Global Business Planning Competition in Wales, U.K.; Denver-based hospitality company wins one year of free office space and support package to expand into Europe / July 2009

Roomlinx made a Part of IBM’s “Hotel-in-a-Box’ solution; Roomlinx is an approved Supplier of Interactive TV to Intercontinental Hotels Group / June 2009

Roomlinx Seeks Qualified Hotels to Install Interactive TV & VOD at no Cost / June 2009

Roomlinx' Interactive TV is Free to Guests at Kessler's Grand Bohemian Asheville, NC; Roomlinx completes Interactive TV installation in all rooms / May 2009

Roomlinx Selected as the U.S. Finalist in Global Business Planning Competition: Denver Company to Compete in Wales, U.K.; Earns Free Business-Class Trip to Wales for Week of Strategic Counsel, Networking / May 2009

Roomlinx Installs First Ever Free-to-Guest VOD Solution at Sleep Inn & Suites in Minot, ND; Roomlinx completes install of 80 rooms / March 2009

Roomlinx Completes Crowne Plaza Install; Reflagged, remodeled Crowne Plaza Glen Ellyn-Lombard brings Roomlinx' interactive Media, Entertainment & Business Solution to all guestrooms, including HD movies, high speed internet access, music, local news updates, business productivity tools, and more / November 2008

Country Inn & Suites Merrillville To Install Roomlinx' In-Room Media, Entertainment & Business Solution; Limited-service hotel owner will offer customers interactive in-room amenities typically reserved for full-service or upscale hotels; 10 rooms to start, more to follow / June 2008

The Kessler Collection Announces Partnership with Roomlinx to Provide In-Room Entertainment and HSIA Services for New Hotels in Development; Five year pact with owner, developer & management group of luxury boutique hotels begins with opening of The Bohemian Hotel Asheville at Biltmore Village in December / June 2008

Roomlinx' Media, Entertainment and Business Solution Featured at HITEC's GUESTROOM 2010; Interactive, in-room solution hailed by experts as the 'latest and greatest' technology! / June 2008

Jet Hotel Set for Guest Service, Revenues to Soar with Roomlinx Media & Entertainment System; Downtown Denver boutique hotel is first to install interactive, TV-based solution / April 2008

Creative Hospitality Associates Becomes Roomlinx' Sales Partner; Chicago-based hospitality consulting group calls relationship serendipitous - CHA to open doors, expand awareness of Roomlinx In-Room Media & Entertainment System / April 2008

Roomlinx Upgrades HSIA at Phoenix-area Hilton; 10x Boost in bandwidth boosts guest satisfaction, revenues, and brand loyalty at Hilton Phoenix East/Mesa hotel / February 2008

New Year Brings In-Room Media & Entertainment System PLUS New Web Site for Roomlinx Customers / January 2008

Bridget Oliva joins RoomLinX as VP Sales and Marketing; Industry veteran to expand awareness of In-Room Media and Entertainment System / November 2007
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