Hotel Online
News for the Hospitality Executive


Hershey Entertainment & Resorts Puts Data Gathering
and Consolidation Online for 200+ Profit Centers


Hospitality Leader Tracks the “Real Numbers” Daily With BI System for Solid Management Decisions


Pittsburgh, PA - June 15, 2010 –  For more than a century, the name “Hershey” has rivaled Mom’s apple pie as an icon of American culture.  But chocolate-making was just one of entrepreneur Milton S. Hershey’s business pursuits. 
 
Beginning with Hersheypark—an amusement site originally created for chocolate-factory workers and their families—he developed entertainment and lodging that transformed Hershey, “The Sweetest Place On Earth,” into a renowned travel destination. 
 
Today, Hershey Entertainment & Resorts Company (HE&R) is an industry leader catering to year-round leisure guests and business travelers seeking experiences that range from family amusement park attractions, the famous “Chocolate Spa,” championship golf, and first-class accommodations for business conferences and corporate events.
 
Vital to the company’s success is a powerful web-based business intelligence system (BI) that tracks revenue, expenses, and other performance data across 200+ profit centers.  William H. Sheaffer, managing director of information technology for Hershey Entertainment & Resorts, explained, “We rely on a BI system called Execuvue®  from Aptech Computer Systems to produce the ‘real numbers’ for our management decisions.  Execuvue interfaces with systems at all our outlets, gathers the data, and delivers flash reports and other performance reporting to our general managers and financial analysts each day.” 
 
Even a partial listing of Hershey profit centers illustrates the data-tracking challenges presented by the booming full-service resort.  The company’s enterprises include The Hotel Hershey, a European-style grand hotel with 278 rooms and suites, including 10 new guest cottages and a luxury spa.  Additionally, Hershey Lodge is recognized as "Pennsylvania's Largest Convention Resort" with a total of 665 guest rooms and 100,000 square feet of function space.  
 
Company executives also oversee 118 food and beverage outlets and more than 60 retail stores, as well as ticket sales from the amusement park, stadium, arena concerts, sporting events, ice shows, and hockey games along with campgrounds, cabins, and public and private golf courses.  In the past, Hershey’s team was responsible for gathering, combining and formatting revenue data from each outlet at the end of every business day – a daunting task.
 
“Execuvue’s automated data gathering represents a tremendous leap forward in our operating efficiency and is a major improvement in how we present our performance data,” says Sheaffer.  “Our BI system eliminated the time and labor-intensive process of manual data entry for rooms, ticket sales, food, and merchandise sales; and the reams of other information our operations generate.  Today the Execuvue BI automatically collects all our data from all outlets.”  The system also generates performance information so HE&R has consistent, standardized reporting with all the company’s information in one data warehouse on a web platform that the company hosts.
 
“Execuvue generates reports that combine data from all our separate point-of-sale and property-management systems,” Sheaffer said.  “Our executive team can access consolidated data that provides a clear picture of our company’s performance every morning.  Having all of our data in one place also helps us with enterprise resource planning and forecasting based on historical metrics.”
 
Sheaffer noted that Aptech, its BI provider, is a hospitality industry specialist, which proved an advantage during its complex system implementation.  “The professionalism and industry experience of Aptech’s installation and support teams helped us refine our processes to address our company’s unique business environment.  Their staff also worked with us on reconciliation of cash and ticket allocation for Hershey Park.”  Hershey has several hundred different ticket types and the company uses Execuvue to analyze ticket sales according to factors such as day of the week, season, and whether tickets are sold to adults or children.  “Our BI system shows where our revenue is generated across all of our profit centers, which is invaluable in developing effective promotions for specific target audiences.”
 
With Phase One of implementation complete, concludes Sheaffer, the company now plans to put Execuvue to use as a budget analysis tool.

About Hershey Entertainment & Resorts
Hershey Entertainment & Resorts is a privately held company that was founded in 1927, when Milton S. Hershey separated his chocolate manufacturing operations from his other businesses. All of these non-chocolate producing divisions were reorganized under the name Hershey Estates, which is known today as Hershey Entertainment & Resorts. Hershey Entertainment & Resorts and its subsidiaries own and/or operate the Hersheypark entertainment complex, Hersheypark Arena & Stadium, ZooAmerica North American Wildlife Park, Hershey Bears AHL Hockey Club, Giant Center, Dutch Wonderland family entertainment complex, The Hotel Hershey, Hershey Lodge, Hershey Highmeadow Campground, Hershey Golf Collection, The Spa At The Hotel Hershey, Hershey Nursery, and Hershey Laundry and Textiles.

About Aptech Computer Systems
Aptech Computer Systems, Inc., based in Pittsburgh, Pennsylvania, leads the hospitality industry in leveraging change by valuing human relationships and applying technology to solve business problems for people. Incorporated in 1970, Aptech is a financial and operations technology solutions and service company whose products include state-of-the-art back office, business intelligence and enterprise planning products: Profitvue®, Execuvue®, and Webvue®. Over 2,500 properties, including very large chains, multiple-property management companies, and single-site hotels utilize Aptech solutions to understand their financial and operational data. Execuvue and Profitvue are registered trademarks of Aptech Computer Systems, Inc. All other trademarks are owned by their respective holders.


 
Contact:

Hershey Entertainment & Resorts
Kathy Burrows
27 West Chocolate Avenue
Hershey, Pa.  17033
Email: kburrows@hersheypa.com
Phone: 717-534-8946

Aptech Computer Systems

Cam Troutman, Vice President
135 Delta Drive
Pittsburgh, PA 15238
Phone: 800-245-0720 or (412) 963-7440
Email:  vueinfo@aptech-inc.com
http://www.aptech-inc.com
 
Media Contact:
Julie Keyser-Squires, APR
Softscribe Inc.
180 River Springs Drive NW
Atlanta, GA 30328
Twitter:  @Juliesquires
Phone: (404)256-5512
Email:  Julie(at)softscribeinc(dot)com
softscribeinc(dot)com

 


 
Also See: Aptech Celebrates 40th Anniversary – Propelling Hospitality from Mainframes to Cloud Computing; “We Have Your Back and Do What It Takes to Make You Successful:” Jay Troutman, president of Aptech Computer Systems / June 2010

Aptech Launches EV Lite, a New Cost Effective, Web-Based Operational Reporting Solution for Multi-Property Operators; EV Lite Automates Data Gathering, Delivers Performance Reporting, Identifies Exceptions to Increase Profitability / May 2010

Aptech Releases Comprehensive Accounting Enhancements in New Profitvue Version; User-Driven Upgrades Strengthen Hospitality Industry’s Leading Enterprise Accounting System / May 2010

La Quinta Inns & Suites Leverages Business Intelligence to Analyze Operations, Increase Profitability; Corporate Executives Have Daily Performance Reports at 8 a.m. for 400 Properties / March 2010

How to Use Data to Increase Your Profitably in A Changing Business Environment; Leading Hotel Management Firm Uses BI Tools for Smart Revenue Management Decisions / February 2010

Hotel Operators Tap New Profitability Strategies that Work in the Current Economy; Companies Save Money, Improve Performance with Reduced Staff; Leverage Business Intelligence and Accounting Tools / October 2009

Aptech Profitvue Back Office Selected by Three Hotel Companies; Profitvue will deliver back office accounting for operators of single and multi-property hotel groups / September 2009

Business Intelligence: Essential for Today's Hospitality Environment; Top companies rely on BI systems to spot unnecessary costs, solve problems quickly / June 2009

Aptech Computer Systems Launches Enhanced Innvue for Data Consolidation across Diverse Multi-Property Systems, Next-generation solution provides centralized web-based data capture, eliminates manual spreadsheet processes / June 2009

Cam Troutman Named Vice President and Officer of Aptech Computer Systems; Extends to the next generation Aptech's commitment to service and long-term partnership with hospitality industry clients / June 2009

Focus on Labor: Hoteliers Use Business Intelligence to Spot Unnecessary Expenses; Operators integrate data from time/attendance systems, PMSes to control their largest variable expense / May 2009

Hermani LLC Implements Aptech's Profitvue Back Office Accounting System for Multiple Properties; Effortless installation, ease of use enables more efficient accounting processes / April 2009

How Good Are You at Managing Profitability? In 2009, Operators Look to Flow-Through Reporting for Profitability Analysis; Aptech spotlights key measurement tool to build stronger managers, benefit owners and investors / March 2009

Benchmark Hospitality Selects Aptech's Execuvue Business Intelligence; Benchmark taps Execuvue to centralize data gathering, analysis for 30 independent hotels for greater operating efficiency and increased ownership profitability / January 2009

Chains Use Power Reporting and Dashboards for Better Decisions from ‘Big Data’; The ‘why’ behind the numbers – Execs use new ‘guided ad-hoc reporting’ to manage by exception / December 2008

NextGen Business Intelligence 'Humanizes' Technology, Information Delivery; Execuvue's New Cognos BI 8.3 Business Intelligence Capabilities Enables Customized Information Delivery for Faster Decisions and Greater Profitability / June 2008

Inland American Lodging Corporation Selects Execuvue Business Intelligence Software for Extensive Hotel Portfolio; Hotel owner will use Aptech's Execuvue to consolidate, analyze operating data from multiple management companies for better business decisions / June 2008

Noble Investment Group Uses Same-Day Business Intelligence to Verify Management Strategies, Convert Data into Profitable Decisions / June 2008

Aptech's Execuvue Business Intelligence Implemented by LQ Management L.L.C. for Its More than 600 La Quinta Hotels; Execuvue delivers same-day corporate reporting to guide management decision making / April 2008

Aptech Installs Profitvue Enterprise Back Office at Heritage Hotels and Resorts and IHP Hospitality Group; Profitvue consolidates multi-property reporting and standardizes financials on centralized ASP platform for both operators / March 2008

In The Beginning was the 3-Ring Binder: Hospitality Business Intelligence Shapes Operations for 10 Years; Spreadsheets to dashboards; evolution of BI from technology experiment to the must-have profitability tool / February 2008

Coral Hospitality Selects Profitvue® from Aptech to Standardize Financial Reporting Across Portfolio; Ability to support extensive chart of accounts supports company's unique growth requirements/ January 2008

Konover Leverages Financial Automation to Add 15 Properties in 12 Months; Company expands portfolio by 15 properties without amassing excessive personnel costs / January 2008

Noble Investment Group Implements Aptech's Targetvue Budgeting and Forecasting System, Execuvue Business Intelligence; Noble automates business analysis, budget planning to support growth of rapidly expanding portfolio / December 2007

Oliver Companies Credits Rapid Growth to Well-Trained Employees, Effective Performance Management Tools; Owner operator with short hospitality history develops, acquires seven hotels in three years / October 2007

Strand Development Nearly Doubles Portfolio - Automates Ownership Services with Tech Partner; Strand adds 12 properties, but only one additional accounting staffer / October 2007

Business Intelligence: How Dashboards Drive Profitability; Is your business running hot or cold? Check the dashboard / June 2007

Aptech Computer Systems Launches Innvue; Increases Multi-Property Data Gathering Capabilities; Innvue provides web-based data capture, eliminates manual spreadsheets / June 2007

Multi-Flag Operator Leverages Shared Intelligence for Centralized Financial Reporting, ROI for Owners Boykin Management Company uses enterprise-wide Web platform to fine-tune property performance for ownership success / June 2007

Multi-Flag Operators Support Growth with Centralized Systems, Partner with Tech Provider; PCH Hotels & Resorts and Charter One Hotels & Resorts maintain steady growth with scalable corporate systems / May 2007

Aptech's ASP-Based Accounting Software in High Demand by Chains, Properties; Saves properties money, eliminates system responsibility / March 2007

Extended Stay Hotels Installs Aptech's Execuvue Business Intelligence for 681 Properties; Aptech BI system helps lower operating costs, boosts value / Februrary 2007

Sage Hospitality Resources Satisfies Owners, Associates and Guests for Portfolio Growth; 48-Property Sage Combines Financial Metrics with Guest Information for Real-Time Budgets, Forecasting to Boost Property Performance / January 2007

Aptech Blasts Past 2,500-Property Milestone; Hospitality business intelligence becomes a mainstream “must-have” business solution / January 2007

Konover Hotel Corporation, Boykin Management Select Aptech Financial Systems; Konover's 20 properties and 10 Boykin hotels to standardize on Aptech financial platform / November 2006

Merritt Hospitality Installs Aptech's Market-Leading Business Intelligence Solutions; Merritt uses BI solutions to gather, analyze daily data from 31 properties; eyes growth and $500 million in acquisitions annually / August 2006

Aptech’s Data Manager Automates Multi-Property Information Gathering; Replaces Manual Spreadsheets, Centralizes Financial Data for Faster Decisions / June 2006

At Pinnacle Hotel Management, GM Entrepreneurs and Centralized Accounting Support Growth; When the corporate office handles / May 2006

Benchmark Selects Aptech’s Customized Software Solutions for 33 Properties / March 2006

It is 10am: Do You Know How Much Money Your Owners Made Last Night? Strand Development Company Does; Multi-flag operator provides customized owner financials, forecasting techniques with dashboard business intelligence hotel software / February 2006

Former Wyndham-Controlled Hotels Install Profitvue? Back Office to Improve Accounting / January 2006

Sentry Hospitality Installs Aptech ASP Centralized Accounting / October 2005

36-Property Hersha Hospitality Trust Selects Market Leader Aptech / June 2005

Aptech Announces Targetvue; Automates Enterprise Planning and Budgeting; Targetvue is Newest Application for Driving Growth Goals, Profitability for Owners and Operators / June 2005

Ashford Hospitality Trust Selects Aptech for 54-Property REIT / June 2005

Winner’s Circle: Interstate Hotels & Resorts Teams with Trusted Suppliers to Deliver Security, Profitability to Owners / December 2004

ARAMARK Harrison Lodging Grows Conference Center Niche Through Marketing, Services and Strong Financial Reporting / October 2004

Midscale Operators Navigate with Centralized Business Intelligence, Enterprise Accounting; Use 2/3 Less Accounting Staff / June 2004

Aptech Computer Systems Completes Rollout of its Profitvue® ASP Enterprise Back Office Accounting System for Amerimar Enterprises, Inc. / June 2004

Real Estate Developer Belz Enterprises Boosts Corporate Value with Hotel Group Business Intelligence Gains - Prestigious Peabody Hotel Group Operates Paperless; Internet Back-Office and Business Intelligence Reduce AP Staff 33%, Cuts Month-End Close 20% / June 2004

Leading Extended Stay Management Company Creatively Uses Business Intelligence to Direct 85% Growth / January 2004

#1 Owner Group Priority: Performance Management for Investors / The Melrose Hotel Company Studies New Process toHospitality That Includes Goal Setting, Goal Tracking, and Data Analysis / December 2003

Big Box Hotels, Boutiques Share Design Styles; Standardize Data, Financials To Support Long-Term Growth of Real Estate Parent / October 2003

Economy Brightens: H.I. Development Corp. Picks Enterprise-wide Business Intelligence, Back Office Technology to Drive Growth / September 2003

CHIP, Other Ownership Groups Eye New Scorecarding Tool To Communicate Common Vision of Enterprise Priorities, Control Costs, Raise Profit Margins in Tough Economy / June 2003

Dolce International Clicks Through Smith Travel Data To Chart Growth Plans, Increases Market Share 4 Percentage Points / June 2003

The Melrose Hotel Company Installs Business Intelligence Software to Stay Above RevPAR Curve / May 2003

Pineapple Management Benefits: Technology Vendor Invests in Back-Office System Advances for Operators; ‘New Economy’ Demands Greater Efficiency in Hospitality Operations / Mar 2003

Minnesota Hotel Operator Builds Success With Locations Near Chain Restaurants, Web-Based Centralized Accounting / Feb 2003

Business Intelligence Software Identifies, Controls Costs; Focuses on Improving Profitability for Hoteliers in 2003 and 2004 / Dec 2002

Mid-Sized Management Firm Bursts into Creative Boutique Market with Added Services, Web-Based Centralized Accounting / Sept 2002

Marriott, Hilton Management and Real Estate Firm Dominates New Construction Niche With Business Intelligence Software, Relationship Financing / Aug 2002

Starwood, Host Marriott Shine at New York Hospitality Investment Conference; Edge Ahead with Business Intelligence Tools, Rely on Aptech Applications / June 2002

Hotel Undergraduates Shift With the Industry Towards Business Intelligence / March 2002

Interstate Hotels Partners with Aptech to Install ASP Model; ASP Back Office Provides Value to Hotel Owners With Ability to Reduce Capital Outlay, Eliminate Maintenance Costs, Bring Faster Processing Speeds / June 2001 

Jill Wilder Named Vice President and Officer of Aptech Computer Systems Inc. / May 2002

Survival Tactics; New Technology Directions Surface in Business Intelligence Survey / November 2001 

Aptech Opens Business Intelligence Door for Small to Mid-sized Management Firms / October 2001


To search Hotel Online data base of News and Trends Go to Hotel.Online Search

Home | Welcome! | Hospitality News | Classifieds | Catalogs & Pricing | Viewpoint Forum | Ideas/Trends
Please contact Hotel.Online with your comments and suggestions.