MEI Hotels Inc. Opens Four New Properties
in 2002; Runs
an Enterprise with 18 Hotels by Focusing On
Newest
Technology, Commitment to Quality, Long
Term
Relationships
August 26, 2002 - Like an airboat, powered by proven engineering principles,
that skims along the surface of the Florida Everglades and ignores the
alligators, MEI Hotels, Inc., a dynamic Midwestern management and real
estate company, is driving new hotel construction and rising above the
economy. MEI�s strong first-name business relationships with Midwestern
banks, brokers and franchisors, and its dedication to creating a quality
product through the proper use of the latest technology are propelling
its success.
MEI�s technology advantage helped with the roll out of two new Hilton
Garden Inns in Boca Raton, Florida and Fairfax, Virginia in February 2002
when the company installed Execuvue®, an enterprise business intelligence
application, at corporate headquarters. MEI and its business intelligence
vendor developed an interface to Hilton�s System/21 property management
system that allows MEI�s hotels to send accounting and Kronos payroll data
to the head office every night via MEI�s virtual private network.
By 9:00 a.m. the next morning, all MEI�s managers are emailed a PDF report
displaying information on night audit revenue, statistics, payroll, and
food and beverage covers for each property.
�Before Execuvue, we used Excel and a pencil and eraser,� said Dale
Pelletier, MEI Hotels� CFO and VP of Finance, who began his 25-year hospitality
career as a Holiday Inn bellman, and is responsible for introducing Execuvue
to MEI�s General Managers. Pelletier noted that during the opening
of a third new hotel in June, the Hilton Garden Inn in Miramar, Florida,
Execuvue proved its value again. �We learned from each other�s successes
and mistakes. For example, the Boca Raton and Miramar properties
are only 45 minutes from each other, but Execuvue showed that one hotel
had a much higher housekeeping payroll. The other hotel was doing
food and beverage a little better. So after seeing each other�s reports
the GMs got on the phone, went over payroll figures, and traded best practice
ideas. It made both properties stronger. The managers like
the process. It also creates a little competitive rivalry because
each hotel makes its own decisions.�
Pelletier explained that another MEI property with 6,000 square feet
of meeting space had banquet revenue that was behind projection.
�Execuvue put it on a graph. We spotted the shortfall right away
and immediately refocused a sales person to handle it. If you are
sitting with 18 separate P&Ls, who has time to make those kinds of
decisions?� He also added that the downloading and uploading of data,
and generation of reports is accomplished with no human intervention or
re-keying of numbers, making the information more accurate and less costly
to gather and analyze. �It literally takes us minutes to add a new
property to our portfolio now,� said Pelletier.
Benefits
Other benefits to MEI Hotels Inc. from using Execuvue are:
-
The ability to capture market segmentation, such as where business is coming
from on Sunday versus Wednesday, to better plan marketing campaigns;
-
Improved investor reporting because property information can be easily
broken out by product type, real estate fund, and geographical location.
-
Reduced run time for monthly P&L statements for all 18 hotels from
one day to less than one hour per month.
�Thirteen of our 18 hotels are managed by Concord Hospitality Enterprises
Company,� explained Pelletier. �Once a month we receive a small file
via email from Concord that contains the daily transaction data from their
13 properties. We download that into Execuvue and can do a comparative
statistical analysis on those asset hotels as well as on the ones we manage.�
Before, it took up to two hours per hotel to re-key the data into MEI�s
corporate system.
Pelletier sees MEI�s corporate role as providing its hotel mangers with
a �big picture� view of their operation and the competitive environment.
�Hotels are a complicated business. They have new guests every day,
a restaurant, bar, banquet catering business, and a maintenance shop.
Each of these department managers is focused on their own separate area,
and the GM is focused on the hotel. We send them reports from Execuvue
to help them make better decisions by taking a step back and quickly comparing
occupancies and rates to profitability. �Do you really need to spend
that money? Is it necessary to hire that person?� We are committed
to the long-term success of our managers,� Pelletier concluded.
MEI�s emphasis on long-term business relationships is part of the corporate
culture created by founder Bert Moyar, who co-partnered the well-known
management firm Concord Hotels, Inc. in 1985 before forming Moyar Enterprises
Incorporated (MEI), along with his son, David Moyar, in 1995. MEI
owns and operates a portfolio made up of Marriott, Radisson, Hilton, and
independent flags. Until three years ago MEI Hotels Inc. concentrated
on ownership and development, then in 1999 the Moyars formed an internal
management division to operate the firm�s newest properties. Respected
as a lawyer, humanitarian, hotelier and financier, Moyar maintains solid
relationships with local northeastern Ohio banks. �We are also devoted
to the best use of the latest technology, which is why we partnered with
Aptech,� explained Dale Pelletier.
�The
quality of people Aptech has within its organization, the quality of their
technology, and their client list definitely had a lot to do with our decision
to align ourselves with them,� Pelletier concluded.
Aptech Computer Systems, Inc. is known for valuing human relationships
and evolving technology offerings as the market dictates, a commitment
that has earned the company100% customer loyalty of its 700 users over
the last three decades.
About MEI
Moyar Enterprises Incorporated (MEI) is based in Cleveland, Ohio.
As an owner, developer, and manager, MEI focuses on three types of hotel
investment strategies, in addition to providing third party management
and development services: (1) Development of mid-market, full-service
hotels such as Hilton Garden Inns; upper-end limited service hotels such
as Marriott Courtyards and Hampton Inns; and upper-end all suite hotels
such as Marriott Residence Inns and Hilton Homewood Suites. (2) Acquisition
of performing hotels with stable occupancy rates. (3) Acquisition,
renovation, and repositioning of under performing hotels. The firm
is privately held.
|