At Pinnacle Hotel Management, GM Entrepreneurs
and Centralized Accounting Support Growth
-
When the corporate office handles accounting, properties focus on profitability
.
Pittsburgh - May 25, 2006 - Pinnacle Hotel Management delivers what investors crave – profitability and fast growth.  The company manages 17 properties for several different ownership groups and recently acquired an additional nine Marriott-managed hotels. So how does it drive this success?  The secret is a combination of management entrepreneurship, centralized support, and hotel computer systems technology. 

Founded in 1997 by Ron Franklin and Dick Vilardo, Florida-based Pinnacle operates with a philosophy that each property is its own business, and every hotel’s management team is responsible for its success.  To support its general managers, Pinnacle provides as much administrative assistance as possible, giving GMs freedom to focus on improving property performance. 

“Our investors expect a strong bottom line with a minimum of management expense, and we deliver it,” said Pinnacle Director of Finance, Felicia Matula.  “We run a very lean operation, three regional managers and my accounting staff, and we automate wherever possible.”

In an effort to tighten operations, standardize financial ownership reporting and support its general managers, Pinnacle automated and centralized its accounting processes with help from Aptech Computer Systems customized software solutions.  Pinnacle implemented the Profitvue® enterprise financial system from Aptech that provides immediate secured access to Pinnacle’s records for review, analysis and reporting. 

“Before automating, property managers frequently requested changes or corrections to their manual entries by phone, which required the corporate accounting team to make corrections and email them verification,” explained Ms. Matula, who began with Pinnacle as a GM seven years ago before being appointed director of finance.  “Now, GMs can email or phone with their revisions and can verify the changes almost instantly to confirm accuracy and check performance.  In addition, they can review their performance numbers online with Aptech’s Webvue® to check expenses or get a first-draft P&L to verify accuracy; they don’t have to wait until month end.”  Both Profitvue and Webvue are part of Aptech’s suite of hotel management software and hospitality business intelligence software. 
 

Pinnacle’s dramatic growth necessitated the move to Aptech.  “At first we did not even have an accounting office; but as we added hotels – like our full-service Orlando Marriott-Lake Mary -- we knew we needed to move to an accounting system designed for the hotel industry that could support multiple properties,” said Matula.  “That was when we upgraded our financial system to Profitvue.”  Matula added, “One of the advantages of using a proven accounting system for a complex operation like ours is the ease in maintaining reporting standards.  In addition, it only takes about five minutes to add a new hotel to the system.  With growth like ours, this saves lots of time.” Nearly all Pinnacle’s properties are Marriott flags and most are limited service. 

Although Pinnacle Hotel Management is focused on developing and managing Florida hotels, the company also maintains projects that include a Residence Inn in Anaheim Hills, California, a Homewood Suites in Columbia, Maryland, and a Residence Inn in Hartford/Avon, Connecticut. 

“Our growth, combined with the need to support our GMs so they can focus on their property’s performance, makes us highly dependent on technology to keep us efficient and effective,” said Matula.  “Aptech is an excellent technology partner for us because they understand how we run our company.  When we call, we speak with the same group 


Orlando Marriott Lake Mary
1501 International Parkway
Lake Mary, Florida
of people. They know Pinnacle’s business and how its financials are set up.  When we add a new property, they bring the books online in the corporate system the same day we call them.   All in all, it’s a rewarding partnership that allows us to thrive.”

Aptech will be exhibiting at HITEC 2006 in Minneapolis, Minn., June 20-22. 
Please visit booth 1001 to receive a complete demonstration of Aptech’s
Execuvue®, Profitvue®, Targetvue® or Webvue® solutions.

About Pinnacle Hotel Management

Pinnacle Hotel Management was founded in 1997 to develop and manage Marriott- and Hilton- branded hotels. Its first project, the 123-room Courtyard Orlando East at UCF in Orlando, Fla., opened in June 1997. Since that time, Pinnacle has developed 16 additional hotels including its most recent project, the 100-suite Residence Inn by Marriott in Avon, Conn., an affluent suburb of Hartford. The largest project to date is the Orlando Marriott Lake Mary, a 304-room, full- service hotel in the booming suburban Lake Mary market of Orlando. The company manages its own hotels, as well as those owned by other companies. Although primarily a company focused on new-build projects, Pinnacle Hotel Management has successfully completed conversion projects such as the Fairfield Inn and Suites in Palm Beach, Fla., and the Courtyard in Key West, Fla.

About Aptech Computer Systems 

Aptech Computer Systems, Inc., based in Pittsburgh, leads the hospitality industry in leveraging change by valuing human relationships and applying technology to solve business problems for people. 

Incorporated in 1970, Aptech is a financial and operations technology solutions and service company whose products include state-of-the-art back office, business intelligence and enterprise planning products: Profitvue, Execuvue and Targetvue. Over 1,100 users, including very large chains, multiple-property management companies and single-site hotels, utilize Aptech solutions to understand their financial and operational data.  By offering the hotel industry a solid resource of hospitality professionals, and through its proven ability to evolve technology offerings as the market dictates, Aptech is proud to have earned 100% customer loyalty.  Execuvue and Profitvue are registered trademarks and MyExecuvue? is registered to Aptech Computer Systems, Inc.  All other trademarks are owned by their respective holders.


 
Contact:

Aptech Computer Systems
Cam Troutman, Director of Sales
135 Delta Drive 
Pittsburgh, PA 15238 
Phone: 800-245-0720 or (412) 963-7440
Email:  vueinfo@aptech-inc.com
http://www.aptech-inc.com

Media Contact:
Julie Keyser-Squires
Softscribe Inc.
Julie@softscribeinc.com
(404)256-5512
http://www.softscribeinc.com
 


 
Also See Benchmark Selects Aptech’s Customized Software Solutions for 33 Properties / March 2006
It is 10am: Do You Know How Much Money Your Owners Made Last Night? Strand Development Company Does; Multi-flag operator provides customized owner financials, forecasting techniques with dashboard business intelligence hotel software / February 2006
Former Wyndham-Controlled Hotels Install Profitvue? Back Office to Improve Accounting / January 2006
Sentry Hospitality Installs Aptech ASP Centralized Accounting / October 2005
36-Property Hersha Hospitality Trust Selects Market Leader Aptech / June 2005
Aptech Announces Targetvue; Automates Enterprise Planning and Budgeting; Targetvue is Newest Application for Driving Growth Goals, Profitability for Owners and Operators / June 2005
Ashford Hospitality Trust Selects Aptech for 54-Property REIT / June 2005
Winner’s Circle: Interstate Hotels & Resorts Teams with Trusted Suppliers to Deliver Security, Profitability to Owners / December 2004
ARAMARK Harrison Lodging Grows Conference Center Niche Through Marketing, Services and Strong Financial Reporting / October 2004
Midscale Operators Navigate with Centralized Business Intelligence, Enterprise Accounting; Use 2/3 Less Accounting Staff / June 2004
Aptech Computer Systems Completes Rollout of its Profitvue® ASP Enterprise Back Office Accounting System for Amerimar Enterprises, Inc. / June 2004
Real Estate Developer Belz Enterprises Boosts Corporate Value with Hotel Group Business Intelligence Gains - Prestigious Peabody Hotel Group Operates Paperless; Internet Back-Office and Business Intelligence Reduce AP Staff 33%, Cuts Month-End Close 20% / June 2004
Leading Extended Stay Management Company Creatively Uses Business Intelligence to Direct 85% Growth / January 2004
#1 Owner Group Priority: Performance Management for Investors / The Melrose Hotel Company Studies New Process toHospitality That Includes Goal Setting, Goal Tracking, and Data Analysis / December 2003
Big Box Hotels, Boutiques Share Design Styles; Standardize Data, Financials To Support Long-Term Growth of Real Estate Parent / October 2003
Economy Brightens: H.I. Development Corp. Picks Enterprise-wide Business Intelligence, Back Office Technology to Drive Growth / September 2003
CHIP, Other Ownership Groups Eye New Scorecarding Tool To Communicate Common Vision of Enterprise Priorities, Control Costs, Raise Profit Margins in Tough Economy / June 2003
Dolce International Clicks Through Smith Travel Data To Chart Growth Plans, Increases Market Share 4 Percentage Points / June 2003
The Melrose Hotel Company Installs Business Intelligence Software to Stay Above RevPAR Curve / May 2003
Pineapple Management Benefits: Technology Vendor Invests in Back-Office System Advances for Operators; ‘New Economy’ Demands Greater Efficiency in Hospitality Operations / Mar 2003
Minnesota Hotel Operator Builds Success With Locations Near Chain Restaurants, Web-Based Centralized Accounting / Feb 2003
Business Intelligence Software Identifies, Controls Costs; Focuses on Improving Profitability for Hoteliers in 2003 and 2004 / Dec 2002
Mid-Sized Management Firm Bursts into Creative Boutique Market with Added Services, Web-Based Centralized Accounting / Sept 2002
Marriott, Hilton Management and Real Estate Firm Dominates New Construction Niche With Business Intelligence Software, Relationship Financing / Aug 2002
Starwood, Host Marriott Shine at New York Hospitality Investment Conference; Edge Ahead with Business Intelligence Tools, Rely on Aptech Applications / June 2002
Hotel Undergraduates Shift With the Industry Towards Business Intelligence / March 2002
Interstate Hotels Partners with Aptech to Install ASP Model; ASP Back Office Provides Value to Hotel Owners With Ability to Reduce Capital Outlay, Eliminate Maintenance Costs, Bring Faster Processing Speeds / June 2001 
Jill Wilder Named Vice President and Officer of Aptech Computer Systems Inc. / May 2002
Survival Tactics; New Technology Directions Surface in Business Intelligence Survey / November 2001 
Aptech Opens Business Intelligence Door for Small to Mid-sized Management Firms / October 2001


To search Hotel Online data base of News and Trends Go to Hotel.Online Search

Home | Welcome! | Hospitality News | Classifieds | Catalogs & Pricing | Viewpoint Forum | Ideas/Trends
Please contact Hotel.Online with your comments and suggestions.