Sentry Hospitality Installs Aptech ASP Centralized Accounting
-
Sentry Taps Profitvue and Webvue ASP Back Office Accounting Hosted
by Aptech for Centralized Data Analysis, Real-time
Financial Reporting to Support Growth
.
PITTSBURGH, October 11, 2005 � Sentry Hospitality has implemented Aptech Computer Systems Inc.s� Profitvue® and Webvue® ASP back office accounting systems to automate and centralize key financial reporting and analysis functions, Aptech announced today. 

Manhattan-based Sentry is a privately-held company that develops and operates business destinations, conference centers, golf club resorts, lifestyle communities, entertainment attractions and next generation learning centers throughout the U.S.

The Profitvue and Webvue Internet accounting applications are remotely hosted by Aptech at its secure data center.   Sentry executives access property operating data remotely for real-time financial control, flexible reporting and business analysis to build ownership profitability. 

Tom Steinberg, CFO for Sentry Hospitality, said, �Sentry is rapidly acquiring assets; Aptech�s Web-based applications let us bring properties online with standardized Sentry financials as fast as we add them into the group.    I can oversee performance at our hotels anytime while I am traveling.�  In the coming months Sentry will add its four standalone conference centers and developing properties to the two hotels now using Profitvue and Webvue.  �These applications are more than accounting systems; they provide analytical support that lets me judge the productivity of each property daily,� Steinberg continued. �Aptech specializes in hospitality; I have a high comfort level with their hosting service because I do not have to worry about property-level data security, back-ups, or file server maintenance.�

Cam Troutman, Aptech director of sales, said, �The industry�s property consolidation trend is creating larger hotel groups, like  Sentry, that require centralized, secure real-time financial systems to manage their assets.  With the implementation of Profitvue and Webvue Sentry created consolidated and non-consolidated financials on a reliable remote database platform.  They are using an encrypted Internet link to access the information 24 hours a day for greater management control.� 

Profitvue, used by over 500 properties, is a thin-client, Web-enabled hospitality back office solution that easily handles single or multi-property and multi-company accounting, and incorporates accounts payable, general ledger, budgeting, forecasting, and financials.  Profitvue gives users open database compliance (ODBC) within a scaleable, client/server, open systems architecture.  Profitvue is available as an ASP service or on a licensed basis.

Webvue is an extension of Profitvue that supports property accounting and reporting via the Internet.  Webvue enables properties to quickly and easily send and access financial and statistical data and generate reports through its Internet or intranet site.  Hotels can have real-time access to financials at any time, from any location. Webvue is fully secure and centrally controlled and expands to handle multiple property sites.

About Aptech Computer Systems 
Aptech Computer Systems, Inc., based in Pittsburgh, Pennsylvania, leads the hospitality industry in leveraging change by valuing human relationships and applying technology to solve business problems for people. 

Incorporated in 1970, Aptech is a financial and operations technology solutions and service company whose products include state-of-the-art back office, business intelligence and enterprise planning products: Profitvue?, Execuvue? and Targetvue. Over 1,100 users, including very large chains, multiple-property management companies and single site hotels, utilize Aptech solutions to understand their financial and operational data.  By offering the hotel industry a solid resource of hospitality professionals, and through its proven ability to evolve technology offerings as the market dictates, Aptech is proud to have earned 100% customer loyalty.  Execuvue and Profitvue are registered trademarks and MyExecuvue® is registered to Aptech Computer Systems, Inc.  All other trademarks are owned by their respective holders.

About Sentry Hospitality
One of the most progressive and dynamic, conference-class hospitality development and management companies in the country, Sentry Hospitality develops and/or operates unique, conference destinations of distinction, including four-star caliber and value-minded conference centers, golf club resorts, lifestyle communities, entertainment attractions and next generation learning centers throughout the U.S.  Sentry�s proven leadership, deep industry expertise, broad array of service solutions, customer-centric business approach and established elite partner network has contributed to its growing base of first-rate properties and satisfied customers.

Established in 1993, Manhattan, NY-based Sentry Hospitality is one of the most active developers and managers in the hospitality industry, providing end-to-end hospitality development and management solutions from conception to completion. Sentry Hospitality has an experienced, proven management team with a solid reputation among conference planners & conference resort users. Under the leadership of Mark Magarity, President and CEO, Sentry provides a robust suite of personalized business solutions designed to maximize shareholder value, increase revenues, decrease costs and enhance customer satisfaction.

Sentry Hospitality�s projects include Riverwinds Golf and Conference Resort, Holiday Inn Select / Future Crowne Plaza, Niagara Falls (NY), Conference Center Niagara Falls (NY), Morgan Stanley Executive Conference Center (Purchase, NY), four Morgan Stanley Manhattan Conference Centers (NY, NY), Bald Head Island Resort (North Carolina), Saucon Creek Golf & Conference Resort (Lehigh Valley, PA); and Cal-Neva Resort and Spa.


 
Contact:

Cam Troutman, Director of Sales
Aptech Computer Systems, Inc. 
135 Delta Drive 
Pittsburgh, PA 15238 
Telephone: (800) 245-0720 or (412) 963-7440
Email:  [email protected]
http://www.aptech-inc.com

Media Contact
Julie Squires
Softscribe Inc.
Phone: 404-256-5512
Email: [email protected] 
Website: www.softscribeinc.com

Sentry Hospitality Media Contact: 
John Miller
Braithwaite Communications
T: (215) 564-3200 x-14
Email: [email protected]
 


 
Also See 36-Property Hersha Hospitality Trust Selects Market Leader Aptech / June 2005
Aptech Announces Targetvue; Automates Enterprise Planning and Budgeting; Targetvue is Newest Application for Driving Growth Goals, Profitability for Owners and Operators / June 2005
Ashford Hospitality Trust Selects Aptech for 54-Property REIT / June 2005
Winner�s Circle: Interstate Hotels & Resorts Teams with Trusted Suppliers to Deliver Security, Profitability to Owners / December 2004
ARAMARK Harrison Lodging Grows Conference Center Niche Through Marketing, Services and Strong Financial Reporting / October 2004
Midscale Operators Navigate with Centralized Business Intelligence, Enterprise Accounting; Use 2/3 Less Accounting Staff / June 2004
Aptech Computer Systems Completes Rollout of its Profitvue® ASP Enterprise Back Office Accounting System for Amerimar Enterprises, Inc. / June 2004
Real Estate Developer Belz Enterprises Boosts Corporate Value with Hotel Group Business Intelligence Gains - Prestigious Peabody Hotel Group Operates Paperless; Internet Back-Office and Business Intelligence Reduce AP Staff 33%, Cuts Month-End Close 20% / June 2004
Leading Extended Stay Management Company Creatively Uses Business Intelligence to Direct 85% Growth / January 2004
#1 Owner Group Priority: Performance Management for Investors / The Melrose Hotel Company Studies New Process toHospitality That Includes Goal Setting, Goal Tracking, and Data Analysis / December 2003
Big Box Hotels, Boutiques Share Design Styles; Standardize Data, Financials To Support Long-Term Growth of Real Estate Parent / October 2003
Economy Brightens: H.I. Development Corp. Picks Enterprise-wide Business Intelligence, Back Office Technology to Drive Growth / September 2003
CHIP, Other Ownership Groups Eye New Scorecarding Tool To Communicate Common Vision of Enterprise Priorities, Control Costs, Raise Profit Margins in Tough Economy / June 2003
Dolce International Clicks Through Smith Travel Data To Chart Growth Plans, Increases Market Share 4 Percentage Points / June 2003
The Melrose Hotel Company Installs Business Intelligence Software to Stay Above RevPAR Curve / May 2003
Pineapple Management Benefits: Technology Vendor Invests in Back-Office System Advances for Operators; �New Economy� Demands Greater Efficiency in Hospitality Operations / Mar 2003
Minnesota Hotel Operator Builds Success With Locations Near Chain Restaurants, Web-Based Centralized Accounting / Feb 2003
Business Intelligence Software Identifies, Controls Costs; Focuses on Improving Profitability for Hoteliers in 2003 and 2004 / Dec 2002
Mid-Sized Management Firm Bursts into Creative Boutique Market with Added Services, Web-Based Centralized Accounting / Sept 2002
Marriott, Hilton Management and Real Estate Firm Dominates New Construction Niche With Business Intelligence Software, Relationship Financing / Aug 2002
Starwood, Host Marriott Shine at New York Hospitality Investment Conference; Edge Ahead with Business Intelligence Tools, Rely on Aptech Applications / June 2002
Hotel Undergraduates Shift With the Industry Towards Business Intelligence / March 2002
Interstate Hotels Partners with Aptech to Install ASP Model; ASP Back Office Provides Value to Hotel Owners With Ability to Reduce Capital Outlay, Eliminate Maintenance Costs, Bring Faster Processing Speeds / June 2001 
Jill Wilder Named Vice President and Officer of Aptech Computer Systems Inc. / May 2002
Survival Tactics; New Technology Directions Surface in Business Intelligence Survey / November 2001 
Aptech Opens Business Intelligence Door for Small to Mid-sized Management Firms / October 2001


To search Hotel Online data base of News and Trends Go to Hotel.Online Search

Home | Welcome! | Hospitality News | Classifieds | Catalogs & Pricing | Viewpoint Forum | Ideas/Trends
Please contact Hotel.Online with your comments and suggestions.