Business Intelligence Solutions
Merritt uses BI solutions to gather, analyze daily data from 31 properties;
eyes growth and $500 million in acquisitions annually
|PITTSBURGH, August 1, 2006 – Merritt Hospitality,
the wholly owned operating subsidiary of growing hotel ownership company
HEI Hospitality, has installed the Execuvue®
business intelligence and Targetvue®
Internet-based enterprise planning applications, from Aptech
Computer Systems, Inc. Aptech is the hospitality industry’s leading
provider of customized hotel computer
systems for business intelligence and accounting. The installation
enables Merritt Hospitality to automate key financial reporting and analysis
functions, implement flexible budgets and forecasts, centrally manage the
planning process, and set objectives for all properties to increase profitability
and achieve business goals.
“We’re a fast-growing company -- having expanded from 18 to 31 properties in the last 24 months and, going forward, setting our sights on investing approximately $500 million in acquisitions annually,” said Scott Ambs, Senior Vice President Finance at Merritt Hospitality. “Our business has scaled up to a point where we needed an advanced automated budgeting solution to achieve our profitability goals. Aptech’s Execuvue and Targetvue -- integrated and working together -- enable us to easily gather data from all of our properties on a daily basis, display and analyze each property’s results, and set performance expectations based on the comparative data from all of our hotels.”
Ambs noted that the Aptech applications play a key role in management decision-making at Merritt Hospitality. “A major benefit of Execuvue and Targetvue are to enable us to identify and analyze key operating indicators at each property. Armed with that business intelligence, we can quickly attack need areas and export the strengths as best practices to all of our hotels.”
The automated business intelligence (BI) capabilities of Execuvue and Targetvue strongly support the first provision of Merritt Hospitality’s Mission Statement: Make Your Numbers. . . In making our numbers, we mean all the metrics by which we choose to judge ourselves. Explained Ambs, “We’re a highly analytical company that evaluates performance many different ways with all of our hotels. Previously, our budgeting approach was to manually extract data from many different spreadsheets and consolidate them into a master spreadsheet, with all of the potential for rekeying and formula errors that approach entailed. Now, with Execuvue and Targetvue, we have automated analytical tools for drilling down into our operations and making comparisons by ownership group, by brand, by regions, and other criteria. The result: greater insight for new ways to ‘make our numbers.’”
Execuvue and Targetvue automate enterprise planning and budgeting
Aptech’s Execuvue and Targetvue work in concert to give hotel operators everything they need to drive true Performance Management that combines goal planning, effectiveness monitoring, and real-time performance analysis.
Execuvue is an Internet-enabled enterprise business intelligence application for large and small hotel companies that coordinates data from various corporate systems, including Smith Travel Research, into accessible information with familiar Windows simplicity. Targetvue is a budgeting application that can be used as a free-standing enterprise planning tool by one property, a hotel group, or multi-flag management company. Targetvue lets operators build flexible operating budgets and set goals for various aspects of their enterprise and can also link those goals to Execuvue.
As a company’s performance changes each day, Execuvue monitors the fluctuations and compares them with budgets and goals created in Targetvue. The result is an automated real-time heads-up display of business performance measured against operating goals. Targetvue is accessible via a secured on-line connection so operators are able to input property data and check performance anytime from any location.
Merritt Hospitality is an independent hotel management company and a wholly-owned subsidiary of HEI Hospitality. HEI Hospitality, headquartered in Norwalk, Conn., is an ownership/investment firm that owns and operates 31 first-class and full-service hotels throughout the United States under such well-known brand names as Marriott, Sheraton, Westin, Hilton, Le Meridien and Crowne Plaza.
About Aptech Computer Systems
Aptech Computer Systems, Inc., based in Pittsburgh, Pennsylvania, leads the hospitality industry in leveraging change by valuing human relationships and applying technology to solve business problems for people.
Incorporated in 1970, Aptech is a financial and operations technology solutions and service company whose products include state-of-the-art back office, business intelligence and enterprise planning products: Profitvue, Execuvue and Targetvue. Over 1,100 users, including very large chains, multiple-property management companies and single site hotels, utilize Aptech solutions to understand their financial and operational data. By offering the hotel industry a solid resource of hospitality professionals, and through its proven ability to evolve technology offerings as the market dictates, Aptech is proud to have earned 100% customer loyalty. Execuvue and Profitvue are registered trademarks and MyExecuvue is registered to Aptech Computer Systems, Inc. All other trademarks are owned by their respective holders.
|Also See||Aptech’s Data Manager Automates Multi-Property Information Gathering; Replaces Manual Spreadsheets, Centralizes Financial Data for Faster Decisions / June 2006|
|At Pinnacle Hotel Management, GM Entrepreneurs and Centralized Accounting Support Growth; When the corporate office handles / May 2006|
|Benchmark Selects Aptech’s Customized Software Solutions for 33 Properties / March 2006|
|It is 10am: Do You Know How Much Money Your Owners Made Last Night? Strand Development Company Does; Multi-flag operator provides customized owner financials, forecasting techniques with dashboard business intelligence hotel software / February 2006|
|Former Wyndham-Controlled Hotels Install Profitvue? Back Office to Improve Accounting / January 2006|
|Sentry Hospitality Installs Aptech ASP Centralized Accounting / October 2005|
|36-Property Hersha Hospitality Trust Selects Market Leader Aptech / June 2005|
|Aptech Announces Targetvue; Automates Enterprise Planning and Budgeting; Targetvue is Newest Application for Driving Growth Goals, Profitability for Owners and Operators / June 2005|
|Ashford Hospitality Trust Selects Aptech for 54-Property REIT / June 2005|
|Winner’s Circle: Interstate Hotels & Resorts Teams with Trusted Suppliers to Deliver Security, Profitability to Owners / December 2004|
|ARAMARK Harrison Lodging Grows Conference Center Niche Through Marketing, Services and Strong Financial Reporting / October 2004|
|Midscale Operators Navigate with Centralized Business Intelligence, Enterprise Accounting; Use 2/3 Less Accounting Staff / June 2004|
|Aptech Computer Systems Completes Rollout of its Profitvue® ASP Enterprise Back Office Accounting System for Amerimar Enterprises, Inc. / June 2004|
|Real Estate Developer Belz Enterprises Boosts Corporate Value with Hotel Group Business Intelligence Gains - Prestigious Peabody Hotel Group Operates Paperless; Internet Back-Office and Business Intelligence Reduce AP Staff 33%, Cuts Month-End Close 20% / June 2004|
|Leading Extended Stay Management Company Creatively Uses Business Intelligence to Direct 85% Growth / January 2004|
|#1 Owner Group Priority: Performance Management for Investors / The Melrose Hotel Company Studies New Process toHospitality That Includes Goal Setting, Goal Tracking, and Data Analysis / December 2003|
|Big Box Hotels, Boutiques Share Design Styles; Standardize Data, Financials To Support Long-Term Growth of Real Estate Parent / October 2003|
|Economy Brightens: H.I. Development Corp. Picks Enterprise-wide Business Intelligence, Back Office Technology to Drive Growth / September 2003|
|CHIP, Other Ownership Groups Eye New Scorecarding Tool To Communicate Common Vision of Enterprise Priorities, Control Costs, Raise Profit Margins in Tough Economy / June 2003|
|Dolce International Clicks Through Smith Travel Data To Chart Growth Plans, Increases Market Share 4 Percentage Points / June 2003|
|The Melrose Hotel Company Installs Business Intelligence Software to Stay Above RevPAR Curve / May 2003|
|Pineapple Management Benefits: Technology Vendor Invests in Back-Office System Advances for Operators; ‘New Economy’ Demands Greater Efficiency in Hospitality Operations / Mar 2003|
|Minnesota Hotel Operator Builds Success With Locations Near Chain Restaurants, Web-Based Centralized Accounting / Feb 2003|
|Business Intelligence Software Identifies, Controls Costs; Focuses on Improving Profitability for Hoteliers in 2003 and 2004 / Dec 2002|
|Mid-Sized Management Firm Bursts into Creative Boutique Market with Added Services, Web-Based Centralized Accounting / Sept 2002|
|Marriott, Hilton Management and Real Estate Firm Dominates New Construction Niche With Business Intelligence Software, Relationship Financing / Aug 2002|
|Starwood, Host Marriott Shine at New York Hospitality Investment Conference; Edge Ahead with Business Intelligence Tools, Rely on Aptech Applications / June 2002|
|Hotel Undergraduates Shift With the Industry Towards Business Intelligence / March 2002|
|Interstate Hotels Partners with Aptech to Install ASP Model; ASP Back Office Provides Value to Hotel Owners With Ability to Reduce Capital Outlay, Eliminate Maintenance Costs, Bring Faster Processing Speeds / June 2001|
|Jill Wilder Named Vice President and Officer of Aptech Computer Systems Inc. / May 2002|
|Survival Tactics; New Technology Directions Surface in Business Intelligence Survey / November 2001|
|Aptech Opens Business Intelligence Door for Small to Mid-sized Management Firms / October 2001|