Coral Hospitality Selects Profitvue® from Aptech to
Standardize Financial Reporting Across Portfolio

Ability to support extensive chart of accounts supports company�s
unique growth requirements

.
PITTSBURGH, January 22, 2008 �   Aptech Computer Systems, Inc., the leading provider of business intelligence and back office systems for the hospitality industry, announced today that Coral Hospitality will standardize and streamline its accounting operations and financial reporting on Aptech�s Profitvue back office financial accounting software solution.  Coral Hospitality is a full service management and investment company specializing in hotels, clubs and residential communities that manages a portfolio of 35 properties and anticipates adding 10 more hotels and clubs in the next two years.  The company provides both centralized and decentralized accounting services and has installed Profitvue in four properties to date.  Coral expects to roll the system out to its portfolio as part of the company�s strategy of intelligent growth.
.
�Coral Hospitality has a reputation for providing 5-Star experiences to guests with an emphasis on solid financial returns for owners,� said Coral�s Chief Financial Officer, Christopher Schaeffer.  �To accomplish this as the company grows, we are standardizing financial reporting, accounting and business intelligence on Aptech technology.  Aptech is a hospitality technology specialist whose proven solutions are widely installed throughout the hospitality industry.�

Selecting the Best
.


Brasstown Valley Resort
Young Harris, Georgia
Coral selected Profitvue after an extensive RFP process that involved members of its systems,  hotel management and accounting staffs who focused on finding the most efficient, effective and streamlined system possible.  According to Schaeffer, Profitvue, with its numerous accounting software modules, was the only solution to meet Coral Hospitality�s needs.  Profitvue benefits include:
  • Property data gathering and consolidation
  • Standardized chart of accounts
  • Business analysis 
�Aptech has been developing and implementing the hospitality industry�s most widely used and effective financial solutions for nearly 40 years,� explained Aptech�s Director of Sales Cam Troutman.  �As Coral continues its impressive growth, Profitvue will provide an ideal platform to maintain management control and financial oversight without losing focus on providing top-flight service.�

First-class Financials

Schaeffer said Coral�s financial technology expectations were precise; the system must be easy to use, operate as a standalone at each property, yet provide its corporate team with access to property operations.  In addition, the system had to be flexible enough to administer Coral�s extensive chart of accounts and support the company�s other unique requirements. �Our focus is on operational financial management, not data entry or extraction,� he said.  �Profitvue allows us to be proactive, not reactive and that�s how we will build on our goal of providing solid financial returns for owners.�

About Coral Hospitality

Coral Hospitality is a full service hospitality management and investment company specializing in hotels, clubs and residential communities.  All properties meet exacting standards of service and reflect the distinctive qualities of their destinations through architecture, interior design, services and amenities.  The hotel properties they manage are marketed collectively to the growing number of leisure and business travelers seeking the unique experiences provided by independent hotels.  Coral Hospitality continues to pursue a growth plan to enhance its portfolio with new hotels and clubs in the United States and Internationally with a focus in the Caribbean, as well as identifying additional capital partners with similar interest in developing and managing unique properties within the hospitality industry.

About Aptech Computer Systems 

Aptech Computer Systems, Inc., based in Pittsburgh, Pennsylvania, leads the hospitality industry in leveraging change by valuing human relationships and applying technology to solve business problems for people.

Incorporated in 1970, Aptech is a financial and operations technology solutions and service company whose products include state-of-the-art back office, business intelligence and enterprise planning products: Profitvue®, Execuvue®, Webvue® and Targetvue. Over 2,500 properties, including very large chains, multiple-property management companies and single-site hotels, utilize Aptech solutions to understand their financial and operational data.  By offering the hotel industry a solid resource of hospitality professionals, and through its proven ability to evolve technology offerings as the market dictates, Aptech is proud to have earned 100% customer loyalty.  Execuvue and Profitvue are registered trademarks and MyExecuvue® is registered to Aptech Computer Systems, Inc.  All other trademarks are owned by their respective holders.


 
Contact:

Coral Hospitality
Kerry Mitruska
Vice President of Sales & Marketing
9180 Galleria Court, Suite 600
Naples, Florida 34109
Phone:  239-449-1800
Email:  [email protected]
http://www.coralhospitality.com/

Aptech Computer Systems
Jill Wilder, Vice President
135 Delta Drive 
Pittsburgh, PA 15238 
Phone: 800-245-0720 or (412) 963-7440
Email:  [email protected]
http://www.aptech-inc.com

Media Contact:
Julie Keyser-Squires
Softscribe Inc.
[email protected]
(404)256-5512
http://www.softscribeinc.com
 


 
Also See Konover Leverages Financial Automation to Add 15 Properties in 12 Months; Company expands portfolio by 15 properties without amassing excessive personnel costs / January 2008
Noble Investment Group Implements Aptech's Targetvue Budgeting and Forecasting System, Execuvue Business Intelligence; Noble automates business analysis, budget planning to support growth of rapidly expanding portfolio / December 2007
Oliver Companies Credits Rapid Growth to Well-Trained Employees, Effective Performance Management Tools; Owner operator with short hospitality history develops, acquires seven hotels in three years / October 2007
Strand Development Nearly Doubles Portfolio - Automates Ownership Services with Tech Partner; Strand adds 12 properties, but only one additional accounting staffer / October 2007
Business Intelligence: How Dashboards Drive Profitability; Is your business running hot or cold? Check the dashboard / June 2007
Aptech Computer Systems Launches Innvue; Increases Multi-Property Data Gathering Capabilities; Innvue provides web-based data capture, eliminates manual spreadsheets / June 2007
Multi-Flag Operator Leverages Shared Intelligence for Centralized Financial Reporting, ROI for Owners Boykin Management Company uses enterprise-wide Web platform to fine-tune property performance for ownership success / June 2007
Multi-Flag Operators Support Growth with Centralized Systems, Partner with Tech Provider; PCH Hotels & Resorts and Charter One Hotels & Resorts maintain steady growth with scalable corporate systems / May 2007
Aptech's ASP-Based Accounting Software in High Demand by Chains, Properties; Saves properties money, eliminates system responsibility / March 2007
Extended Stay Hotels Installs Aptech's Execuvue Business Intelligence for 681 Properties; Aptech BI system helps lower operating costs, boosts value / Februrary 2007
Sage Hospitality Resources Satisfies Owners, Associates and Guests for Portfolio Growth; 48-Property Sage Combines Financial Metrics with Guest Information for Real-Time Budgets, Forecasting to Boost Property Performance / January 2007
Aptech Blasts Past 2,500-Property Milestone; Hospitality business intelligence becomes a mainstream �must-have� business solution / January 2007
Konover Hotel Corporation, Boykin Management Select Aptech Financial Systems; Konover's 20 properties and 10 Boykin hotels to standardize on Aptech financial platform / November 2006
Merritt Hospitality Installs Aptech's Market-Leading Business Intelligence Solutions; Merritt uses BI solutions to gather, analyze daily data from 31 properties; eyes growth and $500 million in acquisitions annually / August 2006
Aptech�s Data Manager Automates Multi-Property Information Gathering; Replaces Manual Spreadsheets, Centralizes Financial Data for Faster Decisions / June 2006
At Pinnacle Hotel Management, GM Entrepreneurs and Centralized Accounting Support Growth; When the corporate office handles / May 2006
Benchmark Selects Aptech�s Customized Software Solutions for 33 Properties / March 2006
It is 10am: Do You Know How Much Money Your Owners Made Last Night? Strand Development Company Does; Multi-flag operator provides customized owner financials, forecasting techniques with dashboard business intelligence hotel software / February 2006
Former Wyndham-Controlled Hotels Install Profitvue? Back Office to Improve Accounting / January 2006
Sentry Hospitality Installs Aptech ASP Centralized Accounting / October 2005
36-Property Hersha Hospitality Trust Selects Market Leader Aptech / June 2005
Aptech Announces Targetvue; Automates Enterprise Planning and Budgeting; Targetvue is Newest Application for Driving Growth Goals, Profitability for Owners and Operators / June 2005
Ashford Hospitality Trust Selects Aptech for 54-Property REIT / June 2005
Winner�s Circle: Interstate Hotels & Resorts Teams with Trusted Suppliers to Deliver Security, Profitability to Owners / December 2004
ARAMARK Harrison Lodging Grows Conference Center Niche Through Marketing, Services and Strong Financial Reporting / October 2004
Midscale Operators Navigate with Centralized Business Intelligence, Enterprise Accounting; Use 2/3 Less Accounting Staff / June 2004
Aptech Computer Systems Completes Rollout of its Profitvue® ASP Enterprise Back Office Accounting System for Amerimar Enterprises, Inc. / June 2004
Real Estate Developer Belz Enterprises Boosts Corporate Value with Hotel Group Business Intelligence Gains - Prestigious Peabody Hotel Group Operates Paperless; Internet Back-Office and Business Intelligence Reduce AP Staff 33%, Cuts Month-End Close 20% / June 2004
Leading Extended Stay Management Company Creatively Uses Business Intelligence to Direct 85% Growth / January 2004
#1 Owner Group Priority: Performance Management for Investors / The Melrose Hotel Company Studies New Process toHospitality That Includes Goal Setting, Goal Tracking, and Data Analysis / December 2003
Big Box Hotels, Boutiques Share Design Styles; Standardize Data, Financials To Support Long-Term Growth of Real Estate Parent / October 2003
Economy Brightens: H.I. Development Corp. Picks Enterprise-wide Business Intelligence, Back Office Technology to Drive Growth / September 2003
CHIP, Other Ownership Groups Eye New Scorecarding Tool To Communicate Common Vision of Enterprise Priorities, Control Costs, Raise Profit Margins in Tough Economy / June 2003
Dolce International Clicks Through Smith Travel Data To Chart Growth Plans, Increases Market Share 4 Percentage Points / June 2003
The Melrose Hotel Company Installs Business Intelligence Software to Stay Above RevPAR Curve / May 2003
Pineapple Management Benefits: Technology Vendor Invests in Back-Office System Advances for Operators; �New Economy� Demands Greater Efficiency in Hospitality Operations / Mar 2003
Minnesota Hotel Operator Builds Success With Locations Near Chain Restaurants, Web-Based Centralized Accounting / Feb 2003
Business Intelligence Software Identifies, Controls Costs; Focuses on Improving Profitability for Hoteliers in 2003 and 2004 / Dec 2002
Mid-Sized Management Firm Bursts into Creative Boutique Market with Added Services, Web-Based Centralized Accounting / Sept 2002
Marriott, Hilton Management and Real Estate Firm Dominates New Construction Niche With Business Intelligence Software, Relationship Financing / Aug 2002
Starwood, Host Marriott Shine at New York Hospitality Investment Conference; Edge Ahead with Business Intelligence Tools, Rely on Aptech Applications / June 2002
Hotel Undergraduates Shift With the Industry Towards Business Intelligence / March 2002
Interstate Hotels Partners with Aptech to Install ASP Model; ASP Back Office Provides Value to Hotel Owners With Ability to Reduce Capital Outlay, Eliminate Maintenance Costs, Bring Faster Processing Speeds / June 2001 
Jill Wilder Named Vice President and Officer of Aptech Computer Systems Inc. / May 2002
Survival Tactics; New Technology Directions Surface in Business Intelligence Survey / November 2001 
Aptech Opens Business Intelligence Door for Small to Mid-sized Management Firms / October 2001


To search Hotel Online data base of News and Trends Go to Hotel.Online Search

Home | Welcome! | Hospitality News | Classifieds | Catalogs & Pricing | Viewpoint Forum | Ideas/Trends
Please contact Hotel.Online with your comments and suggestions.