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Webinar: Outlooks for Successful Online Merchandising in 2010, November 12th, 2009, 2:00pm Eastern

Complimentary webinar on what smart hoteliers are doing to extract more value out of their
hotel’s presence online in the year ahead with speakers
Henry Harteveldt from Forrester Research and Edward Perry from WORLDHOTELS.


TONROTO, ON; November 9, 2009 - It’s that time again - time to start planning your online merchandising strategy for next year. One area in which most hoteliers plan to increase their online budgets in 2010 is on content. In fact, when polled during our last webinar, The Five Pillars of Success in Travel eBusiness, 47% of attendees stated that they expect their budgets for content to increase, 41% don’t expect any change and only 12% expect their budget for content to decrease in 2010. If asked the same question at this time last year when the economy was tanking and budget cutbacks were rampant, responses would likely have been the opposite.
 
Over the course of 2009, hoteliers have faced the challenge of providing value to thrifty online travel shoppers. According to Forrester Research, 38% of guests avoid staying at hotels because they don’t see photos, video or written content that would make them feel comfortable. What has come out of this is a realization that online content plays a big part in conveying value and generating bookings.
 
With the economy expected to start recovering in 2010, hoteliers are presented with an opportunity to come out of the recession strong and be at the forefront when corporate and leisure travel begins to pick up pace. In order to succeed, hoteliers need to build an effective, coordinated merchandising plan for 2010 that sets a foundation for the upward journey to prosperity.
 
Date: November 12th, 2009
Time: 2:00pm Eastern/11:00am Pacific
Duration: 1 hour
 
Click here to register
 
Featured Speakers
  • Henry Harteveldt, Vice President, Principal Analyst, Forrester Research
  • Edward Perry, Senior Director of E-Commerce, WORLDHOTELS
Moderator
  • John McAuliffe, Chief Marketing Officer, VFM Leonardo
 
Henry will share research and insight on how Forrester sees the travel industry shaping up in 2010. Edward will share his “real world” challenges and offer his suggestions on how hoteliers can prepare and position their properties online for a prosperous year ahead.  
 
This webinar will provide insights on:
  • How hotel marketing, distribution and eBusiness professionals see 2010 shaping up
  • What successful eBusiness and merchandising strategies to focus on in a recovering market
  • How to leverage digital channels and content to engage travelers
  • How to become successful hotel merchandisers
 
Click here to register


About VFM Leonardo


VFM Leonardo is a technology leader in online visual content management and distribution for the hotel industry. VFM Leonardo's VScape® and VBrochure™ products leverage the distribution capabilities of the VNetwork™, the most universally accepted and largest online visual content distribution network for the global travel industry. VFM Leonardo offers the most effective digital asset management and online merchandising systems available today with over 1,000,000 visual images (photos, virtual tours and videos) for 90,000 hotels worldwide currently in distribution across the VNetwork. All four global distribution systems (GDSs) - Amadeus, Galileo, Sabre, Worldspan - as well as Pegasus source hotel visual content exclusively through VScape. Tens of thousands of travel-related channels including online travel agencies, travel research and supplier web sites, search portals; Travelocity, Orbitz, Priceline, Tripadvisor, Yahoo! Travel, Kayak, Google and more also source visual content through VScape, many exclusively. For more information about VFM Leonardo. For more information about VFM Leonardo, visit www.vfmleonardo.com. Follow us on Twitter at www.twitter.com/VFMLeonardo.

Contact:

VFM Leonardo Inc.
Julie Vieth
Communications Specialist
www.vfmleonardo.com
Toll free: 1-877-593-6634
Phone: 416-263-5446
Fax: 416-593-7572
press@vfmleonardo.com


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Also See: New on VTV Channel: The World Tweets, Should I? / October 2009

Fareportal, Inc. Joins VFM Leonardo’s VNetwork™; FAREPORTAL powered travel sites to source all rich media content and still images exclusively through VFM Leonardo / October 2009

New on VTV Channel: eBusiness for Hoteliers – Panacea or Pain? – The Role of Visual Content in Travel Shopping / October 2009

New on VTV Channel: Generational Marketing - Matures and Baby Boomers / October 2009

Amadeus Extends Relationship with VFM Leonardo; Amadeus to source and manage all hotel visual content using VFM Leonardo’s VScape® Digital Asset Management System / October 2009

New on VTV Channel: How to Leverage Content Online / October 2009

VFM Leonardo’s VScape® Digital Asset Management System Selected by SynXis to Manage and Distribute Hotel Visual Content for Over 10,000 Hotels; SynXis will integrate VScape within its RedX Distribution Management System for easy digital asset management and distribution / October 2009

New on VTV Channel: eBusiness for Hoteliers - How to Motivate the Content Sensitive Traveler / September 2009

VFM Leonardo Selected by White Lodging to Better Merchandise Hotels Online / September 2009

Travelport GDS and VFM Leonardo Extend their Relationship to Include Worldspan; New exclusive agreement will enable Worldspan users to access the same visual hotel content as Galileo users / September 2009

Understanding Online Travel Shoppers: How Smart Hoteliers are Engaging Today’s Travelers and Driving More Bookings / September 2009

New VTV Episode: The New Luxury – Merchandise, Don’t Sell / September 2009

Content: The Key to Hotel Bookings - Complimentary Webinar September 10th; Learn about the Five Pillars of Effective Travel eBusiness and how hotel content plays a significant role in driving bookings. / September 2009

New VTV Episode: VIDEO - Visual Content Decisions - What? How Much? Why? / September 2009

Content: The Key to Hotel Bookings? / John McAuliffe - VFM Leonardo / September 2009

New VTV Episode: How to Know Where the Fish Are / August 2009

Preferred Hotel Group Selects VFM Leonardo as Exclusive Provider of Visual Content Distribution Services; Member properties of Preferred Hotel Group’s brands to use VFM Leonardo’s VScape® and VBrochure™ products exclusively to 30,000+ electronic channels and travel websites in VNetwork™ / August 2009

StarCite Partners With VFM Leonardo to Enhance Online Meetings Marketplace With Rich Hotel Visual Content; VFM Leonardo to be Exclusive Provider of Rich Content Showcasing Hotel Properties to Corporate Buyers Within StarCite’s Online Marketplace / August 2009

VFM Leonardo Chosen as Exclusive Provider of Hotel Visual Content for Concur’s Corporate Travel Booking Solutions; Largest distributor of visual content for hotels worldwide expands relationship with Concur making their photos, virtual tours and video available to thousands of corporate customers / August 2009

New VTV Episode: Online vs. Offline Marketing / August 2009

WORLDHOTELS Selects VFM Leonardo as Exclusive Solution / August 2009

VFM Leonardo to Power Visual Content Management and Distribution for Rosewood Hotels & Resorts; Rosewood Hotels & Resorts adopts VScape® Digital Asset Management System to efficiently manage and deliver hotel visual content to online channels / August 2009

VFM Leonardo Selected to Exclusively Manage and Distribute Visual Content for La Quinta Inns & Suites; VFM Leonardo’s VScape® Digital Asset Management System adopted by limited service hotel chain to manage visual content and seamlessly distribute to electronic distribution channels. / August 2009

This Week on VFM Leonardo's VTV: "The New Luxury - Experience, Not Status" with Bonnie Knutson, Professor at the Michigan State University School of Hospitality Business / August 2009

This Week on VFM Leonardo’s VTV: Experiential Marketing - What It Is and Isn't; Educational video blog featuring weekly interviews with hotel and travel industry experts launches new episode: Experiential Marketing - What It Is and Isn't with Laurence Bernstein of the Bay Charles Consulting Company and host John McAuliffe, VFM Leonardo’s Chief Marketing Officer / August 2009

VFM Leonardo Expands VNetwork™ to Include Travel Deals & Sales Consumer Site Voyij.com; VFM Leonardo enables hoteliers to better merchandise their properties to travel shoppers on Voyij.com (recently launched by the creators of SideStep.com) by providing the site with hotel photos, virtual tours and videos / August 2009

VFM Leonardo Expands VNetwork™ to Include Gekko.com; The largest distributor of visual content for hotels worldwide expands distribution network to enable hotels to display their photos in front of more prospective guests online on unique hotel recommendation website, Gekko.com / August 2009

Pegasus Solutions and VFM Leonardo Form Strategic Partnership; Pegasus Chooses VFM Leonardo's VScape® Digital Asset Management System to Power All Visual Content for ODD and Content Hub / June 2009

Utell® Hotels & Resorts Signs Up Hundreds of New Members in 2009, Around the Globe, 471 Hotels from
65 Countries Have Selected Utell Since the Beginning of the Year / June 2009

Pegasus Solutions Teams with Rubicon to Launch New MarketVision Competitive Intelligence Reporting: Visit HITEC Booth #1054 or twitter.com/pegexec, Hotel Users Switch to MarketVision to Take Advantage of Pre-eminent Market Intelligence / June 2009
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