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Hospitality eBusiness Strategies (HeBS) Announces
HSMAI Foundation eConnect Website Re-Launch

Hospitality eBusiness Strategies, the industry's leading Internet marketing and distribution strategy
consulting firm, relaunches the HSMAI Foundation eConnect site, which provides insights
into hospitality sales and marketing topics


NEW YORK, NY - December 22, 2009 -- Hospitality eBusiness Strategies (HeBS), the industry's leading full-service Internet marketing services and strategies consulting firm for the hospitality and travel verticals, proudly announces the re-design and re-launch of the HSMAI Foundation eConnect website. The website serves as a platform for examining the trends and developments in the hospitality sales and marketing industry and now boasts a fresh, enhanced and more user-friendly look and feel. New sections were added in the redesign of this innovative website including Industry Hot Topics, the eConnect Poll, and Featured Video from leading sources such as CNN, CNBC and YouTube.    

Hospitality eBusiness Strategies designed and helped conceptualized the new HSMAI Foundation eConnect website, and worked with the HSMAI Foundation to add six new searchable sections of in-depth content, including: Hotel Sales & Marketing, Internet Marketing & Social Media, Revenue Management, Resort Marketing, Destination Marketing, and Hospitality Sales & Marketing Education. Additionally, the site’s “Industry News & Resources” section is open to members and non-members and features hospitality industry and sales and marketing headlines, along with information on the latest HSMAI industry events. 

“We had many goals in the redesign of the HSMAI Foundation eConnect web site, including improved navigation, enhanced design and maximized search engine optimization,” said Jason Smith, Vice President Communications at HSMAI. “We feel we have accomplished all of those goals in partnership with HeBS, which offered cutting-edge insight and inspiration, resulting in a site that is the definitive source of trends and industry highlights for hospitality sales and marketing professionals.”

Hoteliers will appreciate the site’s daily selection of industry blogs and magazines selected from more than 150 industry sources, including hospitalitynet.org, hotelnewsnow.com, STR and hotelmarketing.com.  Industry professionals are invited to sign up for a free 30-day trial eConnect membership to experience the site’s resources. 

According to Max Starkov, HeBS Chief eBusiness Strategist, “HeBS was very excited to be a part of this project with HSMAI. The new HSMAI Foundation eConnect website is a valuable asset to all hoteliers, providing a consistent flow of the latest hotel internet marketing news, best practices, and developments in our industry. At HeBS, the professional development of hoteliers is a large part of our mission, and we believe this project with HSMAI exemplifies that perfectly.” 

About HeBS
Hospitality eBusiness Strategies, Inc. (HeBS) is the industry’s leading Internet marketing and distribution strategy consulting firm for the hospitality and travel verticals. Based in New York City, HeBS has pioneered many of the "best practices" in hotel Internet marketing, website design + optimization, and direct online distribution. HeBS specializes in helping travel suppliers and hoteliers build and enhance their direct Internet marketing and distribution strategy, boost their Internet marketing presence, establish interactive relationships with their customers, and significantly increase direct online bookings and ROIs. The firm brings a unique perspective to the industry, gained through working with over 500 travel and hospitality companies including major brands, independent hotels, casinos, convention bureaus and hotel management companies worldwide. Find out more about HeBS at www.hospitalityebusiness.com  or by email at info@hospitalityebusiness.com

About HSMAI and HSMAI Foundation
HSMAI is the hospitality industry source for knowledge, community, and recognition for leaders committed to professional development, sales growth, revenue optimization, marketing, and branding. With a strong focus on education, HSMAI has become the industry champion in identifying and communicating trends in the hospitality industry, and bringing together customers and members at annual events, including HSMAI's Affordable Meetings®. For more information on HSMAI or the Foundation, contact the Hospitality Sales & Marketing Association International at (703) 506-3280 or visit www.hsmai.org

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Contact:

Editorial Contact:
Margaret Mastrogiacomo
Hospitality eBusiness Strategies, Inc.
14 E. 60th Street, Suite 400, New York, NY 10028
Phone 212-752-8186
Email info@hospitalityebusiness.com
Web: www.hospitalityebusiness.com

 

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Also See: Hospitality eBusiness Strategies Announces the Fourth Annual Benchmark Survey; Survey to Measure Hotel Internet Marketing Strategies, Budget Planning and Best Practices / December 2009
HeBS Wins Major Web 2.0 Design & Development Awards / November 2009
Hospitality eBusiness Strategies Wins Three W3 Awards for Outstanding Achievement in Web 2.0 and Website Development / October 2009
Hospitality eBusiness Strategies (HeBS) Announces Hotel Indigo New York City-Chelsea Website Launch / July 2009
HeBS Awarded “Best in Class” Interactive Media Award for Outrigger Lodging’s Grafton on Sunset Hotel Website / May 2009
Max Starkov of HeBS to Present at the CRM & Loyalty Strategies for Travel Conference in Atlanta; Chief Strategist Will Discuss How to Use Your Website as a Retention Tool at EyeforTravel Conference / February 2009
Max Starkov of Hospitality eBusiness Strategies to Receive Top 25 Most Extraordinary Minds in Sales and Marketing 2008 Honor At HSMAI Adrian Awards Gala Annual Gala Dinner to be Held Jan. 26 in New York City / December 2008
Hospitality eBusiness Strategies Wins Five Prominent Interactive Media Awards including Best in Class; Luxe Worldwide Hotels' New Brand Website Honored as Best in Class in Travel and Tourism 2008 / December 2008
Hospitality eBusiness Strategies Partners with The Tides Inn Chesapeake Bay Virginia; HeBS to increase direct online bookings and boost Internet marketing presence for The Tides Inn / October 2008
Hospitality eBusiness Strategies Announces the 2009 Benchmark Survey; Survey to Measure Hotel Internet Marketing Strategies, Budget Planning and Best Practices / October 2008
Hospitality eBusiness Strategies (HeBS) Announces Luxe Worldwide Hotels New Website Launch / October 2008
Hospitality eBusiness Strategies to Present at MICE Asia 2008 in Kuala Lumpur / July 2008
Hospitality eBusiness Strategies Receives Top International Creative Awards - 2008 Summit International Awards / May 2008
Hospitality eBusiness Strategies Receives Official Honoree Distinction for the 12th Annual Webby Awards in 2008 / May 2008
Hospitality eBusiness Strategies Wins Gold Adrian Awards in 2007 / December 2007
Hospitality eBusiness Strategies Wins Three W3 Awards / November 2007
Hospitality eBusiness Strategies Wins Gold Adrian Awards in 2007 / December 2007
Hospitality eBusiness Strategies Receives Seven New Website Excellence Awards; Highest 2006 Interactive Media Awards and W3 Awards / November 2006
Hospitality eBusiness Strategies Wins Five Web Marketing Association Awards; 2006 WebAward for Best Travel Website / October 2006
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