News for the Hospitality Executive
By Julie Squires
CEO, Softscribe Inc.
ATLANTA, February 28, 2013 - Josh Martin is the manager of social media for Arby’s. He’s big on “short, bite-sized bits of content.”
He gave a strategy-rich presentation on mobile and social media at Atlanta’s annual SoCon conference this month, and centered on Website, Messaging, Apps, Ads, and Promotions. Did you know 54% of the world’s brands use Instagram (follow me @Juliesoftscribeinc), which uploads 5 million photos every day? Data shows that photos attract twice the number of Likes on Facebook over text-based status updates.
Josh also says mobile video has a 6x higher click-through rate than standard display ads.
What does this mean for your messaging?
It means you have 3 seconds to catch a customer’s eye with the right 6 to 8 words. Or in the case of Twitter Vine, 6 seconds to catch a prospect’s attention with the right 6 to 8 words. Twitter Vine is a mobile service that lets you capture and share 6-second, looping videos and post them immediately. Is Twitter Vine valuable or irritating? We do not yet know.
What 6 to 8 words would you say to customers,
over and over in six seconds via Twitter Vine?
How do you know which 6 to 8 words your prospects and customers want to hear?
Buyer Persona research delivers the most effective and concise message to break through the noise level. For Softscribe, Buyer Personas are a discipline we use to grab hold of the voice of the customer. We hand-build Buyer Personas into persuasive messaging that captures the buyer’s attention. Here’s an example.
Is your messaging ready to go Micro and Visual? Do you already know the 6 to 8 words your customers and prospects want to hear? Give me a shout at julie(at)softscribeinc.com to find out how.
Julie Squires is CEO of Softscribe Inc., an award winning market consulting, branding and PR corporation. Our invaluable clients are technology companies that target the hospitality, travel and other vertical markets. For them, we solidify brand awareness and can increase annual sales 15% to 25% or more. We generate the right messages for client audiences 100% of the time. This is essential to close sales. Our staff members average 18 years’ earned industry depth, and experience in branding, marketing and PR. Julie is also a star gazer.
Contact Julie at julie(at)softscribeinc.com or 404.256.5512.
SOFTSCRIBE is a registered trademark of Softscribe Inc. and, The SOFTSCRIBE logo is a registered trademark of Softscribe Inc.
Julie Keyser-Squires, APR
180 River Springs Drive NW
Atlanta, GA 30328
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