Hotel Online
News for the Hospitality Executive


How to Profit from the Micro + Visual Trend in Messaging

Buyer Persona Research Captures the Voice of Your Customer to Boost Sales

By Julie Squires
CEO, Softscribe Inc.

ATLANTA, February 28, 2013 - Josh Martin is the manager of social media for Arby’s.  He’s big on “short, bite-sized bits of content.” 
He gave a strategy-rich presentation on mobile and social media at Atlanta’s annual SoCon conference this month, and centered on Website, Messaging, Apps, Ads, and Promotions. Did you know 54% of the world’s brands use Instagram (follow me @Juliesoftscribeinc), which uploads 5 million photos every day? Data shows that photos attract twice the number of Likes on Facebook over text-based status updates.

Josh also says mobile video has a 6x higher click-through rate than standard display ads.
What does this mean for your messaging?
It means you have 3 seconds to catch a customer’s eye with the right 6 to 8 words.  Or in the case of Twitter Vine, 6 seconds to catch a prospect’s attention with the right 6 to 8 words. Twitter Vine is a mobile service that lets you capture and share 6-second, looping videos and post them immediately.  Is Twitter Vine valuable or irritating? We do not yet know.

What 6 to 8 words would you say to customers,
over and over in six seconds via Twitter Vine?

How do you know which 6 to 8 words your prospects and customers want to hear?
Buyer Persona research delivers the most effective and concise message to break through the noise level. For Softscribe, Buyer Personas are a discipline we use to grab hold of the voice of the customer.  We hand-build Buyer Personas into persuasive messaging that captures the buyer’s attention. Here’s an example.
Is your messaging ready to go Micro and Visual?  Do you already know the 6 to 8 words your customers and prospects want to hear?  Give me a shout at julie(at) to find out how.
Julie Squires is CEO of Softscribe Inc., an award winning market consulting, branding and PR corporation. Our invaluable clients are technology companies that target the hospitality, travel and other vertical markets. For them, we solidify brand awareness and can increase annual sales 15% to 25% or more. We generate the right messages for client audiences 100% of the time. This is essential to close sales. Our staff members average 18 years’ earned industry depth, and experience in branding, marketing and PR. Julie is also a star gazer.
Contact Julie at julie(at) or 404.256.5512. 

SOFTSCRIBE is a registered trademark of Softscribe Inc. and, The SOFTSCRIBE logo is a registered trademark of Softscribe Inc.

Softscribe Inc.
Julie Keyser-Squires, APR
180 River Springs Drive NW
Atlanta, GA 30328
Phone: 404-256-5512
Email: Julie(at)

Receive Your Hospitality Industry Headlines via Email for Free! Subscribe Here  

To Learn More About Your News Being Published on Hotel-Online Inquire Here

Also see: How to Hand-Build Customer Messages for Sales Growth / Julie Squires / November 2012

Softscribe Inc. Writing Shines with 2012 Communicator Award; 'Award of Distinction' Honors Behavioral Targeted Advertising Viewpoint / May 2012

Softscribe Inc. and UK-Based Johnson King Form Alliance: 'Global Reach: Branding Without Borders' Supports Clients with International Strategy / March 2012

Softscribe Inc. Signs InvoTech Systems, Inc. / May 2011

Softscribe® Inc. Signs Joint Venture with Owlish Communications™/ Adds Depth in LinkedIn Profile Writing and Monetization Strategies to Drives Sales for Technology Public Relations Clients / March 2011

Softscribe Inc. Signs d2o, Award Winning Innovator of Integrated Software Solutions for Hospitality; Public Relations and Hospitality Marketing Firm Increases 2010 Sales 40% Year-to-Date, Teams with Leading Tech Companies to Add Industry Value / November 2010

Softscribe Inc. Signs KABA Lodging, a Division of KABA; KABA Lodging, world class supplier of Saflok and ILCO electronic locks, delivers technology innovation to the hospitality industry / November 2010

What Hoteliers Need to Know Now About PCI Compliance; Softscribe President Michael Squires Details Action Items on Company’s New Blog / March 2010

Softscribe Inc. Signs Cendyn; Digital PR Firm Increases 2009 Sales 26% Year-to-Date, Rides Wider Boom in PR and Social Media / January 2010

How to Leverage Social Media to Add Value to Your Hotel Business; Softscribe Inc. CEO tracks with expert Chris Brogan: video gives hoteliers a social media power snack / December 2009

How to Get More Sales from Your Public Relations and Marketing Dollars / Julie Keyser-Squires / November 2009

Softscribe Inc. Signs Ilan Lael Foundation; James Hubbell and family pioneer “beauty as a door to change,” green construction through straw bale techniques / September 2009

Softscribe Inc.'s Operations Director Debbie Reale Earns Advanced SEO Certification; 'Search is the new homepage;' Softscribe's Reale optimizes clients' online presence for more business leads / August 2009

Softscribe Inc.’s First Users Group Reveals Keen Tech Vendor Appetite for Social Media; Meetup of 30 people during HITEC represented 100% client attendance / July 2009

Franchisors, Owners, Operators: Questions You Always Wanted to Ask About Social Media / Julie Keyser-Squires, APR / June 2009

To search Hotel Online data base of News and Trends Go to Hotel.OnlineSearch

Home | Welcome | Hospitality News
| Industry Resources

Please contact Hotel.Online with your comments and suggestions.