| ATLANTA, GA – December 16, 2009 – Social media will reach a tipping point of credibility and use in the travel and tourism industry in 2010. The coming year will see operators use social media to develop high-ROI strategies and create niches that equal riches, says Softscribe Inc. CEO Julie Keyser-Squires. How can you benefit? “Find a mentor, someone whose voice you can hear, that can teach by example how to effectively use the evolving social media technologies,” said Keyser-Squires. “For examples, I follow @chrisbrogan on Twitter and subscribe to his blog in my Google Reader. Chris gives me valuable ideas on how to apply this medium to benefit our clients’ businesses, and I have never even met him.” Keyser-Squires also follows and learns from @GuyKawasaki, @PamSlim, @MissRogue plus 483 other people, and counting, on Twitter. You can, too. Click on the video below to find out how to leverage social media and add value, and money, to your hotel business.  Rogers Smith Hotels’ use of social media (reused with permission). Blogs to which Keyser-Squires subscribes and scans daily for insights via Google Reader include: A VC by Fred Wilson Altitude Branding by Amber Naslund B2B Online Marketing by Ben Hanna Blogrunner, the news aggregator from The New York Times Chris Brogan.com by Chris Copyblogger by Brian Clark Digital Rules by Rich Karlgaard Don Dodge on The Next Big Thing, by Don Escape From Cubicle Nation by Pam Slim How to Change the World by Guy Kawasaki Interactive Insights by Robin Broitman KD Paine’s Measurement Blog by Katie Paine Metrics Man by Don Bartholomew Musings & Miscellany by Adam Kirby ProBlogger by Darren Rowse Remarkablogger by Michael Martine Search Advisory by Stacy Williams Smart Blog on Social Media by Andy Sernovitz and community Southern VC by Greg Foster Top Rank Blog by Lee Odden What’s Brewin by Bob Brewin Additional resources: The AdAge Power 150 marketing blogs. “Social Media 2010: Niches = Riches” “How to Get More Sales from Your Public Relations and Marketing Dollars” “Franchisors, Owners, Operators: Questions You Always Wanted to Ask About Social Media” About Softscribe® Inc.  Softscribe Inc.
leverages over ten years of proven experience, domain expertise and
fresh,
client-tailored digital
marketing and public relations programs that apply
SEO and social media to achieve our clients’ business goals. We help
technology
companies targeting the green
tourism + hospitality, green
government and related markets to drive sales. We do this with an
emphasis on relationships and our customized blend of digital marketing
programs. Our best-in-class clients include Activision.TV, Aptech
Computer
Systems, Inc., Cendyn, Gold Key Solutions, Flyte Systems, Hawaiian
Mahogany, hotel SystemsPro, Ilan Lael
Foundation, NORTHWIND Maestro-PMS, The Rainmaker Group, SRA
International and
many other leading technology and service companies. We would
like to
help you, too. For more
information please visit http://www.softscribeinc.com/.
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