ATLANTA, August 27, 2009 -
Softscribe Inc., a 10-year-old technology Internet
public relations firm that drives sales for companies targeting the
green
tourism and hospitality, green
government and related markets, announced that Debbie Reale, MBA
and
operations director for the company, earned her certification in
advanced
search engine optimization (SEO) by one of the nation’s leading SEO
training
academies.
Reale’s participation in the five-day SEO mastery workshop by Steve
Scott of the Tampa SEO Training
Academy underscores Softscribe’s
ongoing
commitment to deep domain expertise and innovation. The firm
helps
clients strengthen their online presence through consistent application
of advanced SEO practices in all Internet-based communications.
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Debbie Reale is Operations
Director for Softscribe Inc.
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Keywords Lead to New Business
“Everyone at Softscribe shares the SEO mindset because it
helps our
clients accelerate their marketing investment,” said Reale. “In search
engine optimization and Internet marketing, it all starts with the
keywords.
Like Christopher Columbus, they are the discovery. Keywords help you
find
new business.”
Reale also noted:
- Keywords offer an opportunity to announce points of
differentiation
that
fuel growth.
- Search trends continually change; update keywords at least
once a year.
- Keywords are interdependent; they impact every aspect of
your website,
which will eventually influence all areas of your business:
“Search is the new homepage, and that is even truer as search
capabilities
on social media venues like Facebook and Twitter rival Google and
Yahoo-Bing,”
said Julie-Keyser Squires, CEO of Softscribe Inc. “Apply a search
mindset
to proven PR and marketing tactics you already use. In your press
releases, websites, editorial pitches, tweets on Twitter, Facebook
posts,
and tags on flickr photos and your videos - use your keywords. Just as
you take vitamins for a healthy and robust body, an Internet marketing
strategy that includes keywords and links will ensure a healthy and
robust
program that delivers results.”
target
target
One-minute video: Julie Keyser-Squires,
Softscribe
Inc. CEO, shares six tips for
optimizing your writing. Click
here for more SEO resources.
Reale, a doctoral candidate with a focus on international
business and
marketing, oversees and owns quality control for all Softscribe
operations
including SEO-related client deliverables like keyword phrase research,
optimized writing, and online distribution.
About Softscribe® Inc.
Softscribe Inc. leverages over ten years of proven experience and deep
domain expertise to create client-tailored Internet
public relations and marketing programs that help companies
targeting
the green
tourism + hospitality, green
government and related markets drive sales and reach their business
goals. Softscribe does this with an emphasis on
relationships
and a customized blend of social marketing + traditional public
relations
+ technology-based solutions. We are proud of our best-in-class
clients,
which include Activision.TV, Aptech Computer Systems, Inc., Gold Key
Solutions,
Flyte Systems, Hawaiian Mahogany, hotel SystemsPro, Ilan Lael
Foundation,
JDA Software, NORTHWIND Maestro-PMS, The Rainmaker Group, SRA
International,
TravelCLICK and many other leading technology and service
companies.
We would like to help you, too. For more information please visit http://www.softscribeinc.com/.
SOFTSCRIBE and WEBSCRIBE are registered trademarks of
Softscribe, Inc.
and, The SOFTSCRIBE logo is a registered trademark of Softscribe, Inc.
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