News for the Hospitality Executive
“Softscribe understands the direction business and sales communications is headed; they are a forward thinking company and we value our new partnership," said Charles Deyo, president and founder of Cendyn, who was with Hyatt Hotels Corporation for 13 years, Kerzner International and Boca Resorts before founding Cendyn 14 years ago.
Cendyn trumps competitors with 12 Adrian Awards for Excellence in Web Marketing; Adds anchor text capability to the industry.
One example of the Cendyn-Softscribe Inc. innovation machine is the recent addition of anchor text capability to three major hospitality industry news feeds: Hotel-Online, Hotel News Resource and Hsyndicate.
Anchor text, the clickable text visible when you mouse over a hyperlink, boosts search engine rankings and increases click through rates. “Charles requested we include it as a best practice, so we worked with our main distribution channels to put the benefits of anchor text in place for everyone in the industry,” explained Squires. “It is this attention to detail that enables Cendyn to lead the industry and capture 12 Adrian Awards for Excellence in Web Marketing. These include a Gold Award that puts Cendyn in line to win a Platinum Adrian Award, and the coveted “Best of Show.”” Winners will be announced at the Adrian Awards Gala February 1, 2010 in New York.
Cendyn, based in Boca Raton, Florida, leads the hospitality industry in broadening revenue by applying a managed services culture and approach to a single source of integrated hotel internet marketing solutions uniquely proven in the hospitality and tourism market.
Established in 1996, Cendyn is a full-service hotel interactive marketing and sales agency whose solutions are used by over 9,000 hotel and travel destinations worldwide. The company is a solid resource of hospitality professionals who innovate solutions that include website marketing, website design, branding, search engine marketing and interactive products such as eProposal™, eConcierge™, eSurvey™, eInsight™, eContact™, eConnectivity™, eBooker™, and eMenus™. Clients include Starwood Hotels & Resorts, Ritz-Carlton Hotel Company, Hyatt Hotels and Resorts, Hilton Family of Hotels, Marriott and other chains and independent properties. Cendyn, the recipient of prestigious awards for website design, innovation and marketing programs, extends its “Power of We” culture into the community through sponsorships of the YMCA, youth teams and community outreach; the Boca Helping Hands food bank; George Snow Scholarship Fund; Boca Raton Historical Society; Florence Fuller Childhood Development Centers, and community projects of the Junior League of Boca Raton. To learn how Cendyn’s products and services may broaden your revenue base, please visit our website www.cendyn.com. Let Cendyn show you how far an idea can go!
About Softscribe® Inc.
Softscribe Inc. leverages over ten years of proven experience, domain expertise and fresh, client-tailored digital marketing and public relations programs that apply SEO and social media to achieve our clients’ business goals. We help technology companies targeting the green tourism + hospitality, green government and related markets to drive sales. We do this with an emphasis on relationships and our customized blend of digital marketing programs. Our best-in-class clients include Activision.TV, Aptech Computer Systems, Inc., Cendyn, Gold Key Solutions, Flyte Systems, Hawaiian Mahogany, hotel SystemsPro, Ilan Lael Foundation, NORTHWIND Maestro-PMS, The Rainmaker Group, SRA International and many other leading technology and service companies. We would like to help you, too. For more information please visit http://www.softscribeinc.com/.
SOFTSCRIBE is a registered trademarks of Softscribe, Inc. and, The SOFTSCRIBE logo is a registered trademark of Softscribe, Inc.
Julie Keyser-Squires, APR
180 River Springs Drive NW
Atlanta, GA 30328
Phone: (404) 256-5512
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