August 10, 2011 - Why would you pay for a website that doesn’t book room nights? Pay for Performance, offered by eMax Hotel Internet Marketing, is an innovative program that guarantees you only pay for the consumed room nights booked through your website.  This performance based program ensures that eMax remains focused on your hotel’s primary goal: increased revenue.  eMax only makes money when your hotel makes money.

Pay for Performance is the only program of its kind in the hotel industry.  In the past year, it has generated incremental revenue for hundreds of hotel properties by gaining traffic from potential customers’ searched for activities and locations in the local area.  The results can be dramatic.  For example, in the first six months of 2011, the Crowne Plaza Houston near Reliant Park experienced more than 31,000 visits to their website, more than 75% of which came from search engines. “Choosing eMax for our hotel’s online marketing endeavors was certainly a smart business decision for the hotel,” said Jerry Mathers, Vice President of Operations and General Manager. “eMax has proven to be a valuable eCommerce partner.”

eMax hotel websites leverage market drivers from the hotel’s local area to capture traffic and drive revenues.  Numerous landing pages are developed around unique market drivers, including tourist attractions, universities, hospitals and annual festivals, to provide broad visibility on search engines.  A vanity website enhances a hotel’s web presence, maximizes traffic, drives conversions, and increases reservations.

“The Pay for Performance model that eMax offers is yet another innovative idea that allows operators to drive incremental revenue into their hotels. With no upfront costs,  operators instantly increase their online exposure without having to consider ROI consequences”, said Tim Berg, Director of Operations Campbell Lodging. “eMax took care of us throughout the entire process starting with their professionalism at setup, regularly scheduled update meetings and requested changes made when we need them. The value received through the Pay for Performance websites are simply amazing and we continue to benefit from these websites every day at our hotels.”

The Pay for Performance program requires no upfront payment and there is no monthly commitment.  There is no charge for web hosting, plus unlimited maintenance and updates to your website are included. Ready to explore this? Does your property need a revenue boost?  Contact eMax at 407-998-8007 to learn more about how the Pay for Performance program can work for you.