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Out of the Box Thinking on Hotel Vanity Websites

August 10, 2011 - Why would you pay for a website that doesn’t book room nights? Pay for Performance, offered by eMax Hotel Internet Marketing, is an innovative program that guarantees you only pay for the consumed room nights booked through your website.  This performance based program ensures that eMax remains focused on your hotel’s primary goal: increased revenue.  eMax only makes money when your hotel makes money.

Pay for Performance is the only program of its kind in the hotel industry.  In the past year, it has generated incremental revenue for hundreds of hotel properties by gaining traffic from potential customers’ searched for activities and locations in the local area.  The results can be dramatic.  For example, in the first six months of 2011, the Crowne Plaza Houston near Reliant Park experienced more than 31,000 visits to their website, more than 75% of which came from search engines. “Choosing eMax for our hotel’s online marketing endeavors was certainly a smart business decision for the hotel,” said Jerry Mathers, Vice President of Operations and General Manager. “eMax has proven to be a valuable eCommerce partner.”

eMax hotel websites leverage market drivers from the hotel’s local area to capture traffic and drive revenues.  Numerous landing pages are developed around unique market drivers, including tourist attractions, universities, hospitals and annual festivals, to provide broad visibility on search engines.  A vanity website enhances a hotel’s web presence, maximizes traffic, drives conversions, and increases reservations.

“The Pay for Performance model that eMax offers is yet another innovative idea that allows operators to drive incremental revenue into their hotels. With no upfront costs,  operators instantly increase their online exposure without having to consider ROI consequences”, said Tim Berg, Director of Operations Campbell Lodging. “eMax took care of us throughout the entire process starting with their professionalism at setup, regularly scheduled update meetings and requested changes made when we need them. The value received through the Pay for Performance websites are simply amazing and we continue to benefit from these websites every day at our hotels.”

The Pay for Performance program requires no upfront payment and there is no monthly commitment.  There is no charge for web hosting, plus unlimited maintenance and updates to your website are included. Ready to explore this? Does your property need a revenue boost?  Contact eMax at 407-998-8007 to learn more about how the Pay for Performance program can work for you.

About eMax Hotel Internet Marketing
eMax Hotel Internet Marketing, a subsidiary of Resource Technology Management, Inc., is a full service Internet marketing company specializing in hotel website design, search engine optimization (SEO), Local Search and more.  Drawing on the expertise of hospitality, marketing and Internet development experts, eMax provides integrated and comprehensive ROI driven solutions, and increases hotel reservations across several eCommerce channels for branded and independent hotels nationwide.  Through eMax, hotel partners achieve their digital marketing goals with cost-efficient services in website design and development, mobile marketing, brand optimization, Facebook custom pages, and the latest SEO strategies.  eMax establishes a dominant Internet presence to capture target markets, increase traffic and boost conversion rates using proprietary technology platforms and proven methodologies. 

For more information, visit


Rick Bollinger
eMax Hotel Internet Marketing
(407) 998-8007

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Also See: Crowne Plaza Houston near Reliant Park Generates 1,000 Room Nights through eMax Vanity Website / June 2011

Google Announces Hotel Mobile Statistics / May 2011

Are You Generating More Revenue with Local SEO? / May 2011

The New Frontier of Mobile Marketing / December 2010

Update to Intercontinental Hotels Group’s New High Speed Internet Brand Standards with No Capital Expenses / September 2010

How to Prepare Your Hotel Online Marketing Budget for 2011 / September 2010

eMax Hotel Internet Marketing Unveils Innovative Mobile Hotel Website Platform / August 2010

eMax Hotel Internet Marketing Launches New Full-Featured Website to Showcase Core Products / August 2010

Maximize Room Revenue with a Free Hilton Opportunity Scorecard Review / May 2010

Campbell Lodging, Inc. Chooses eMax Hotel Internet Marketing for Guaranteed 10x ROI on Independent Websites / April 2010

Increase Hilton Scorecard Quality Score Ratings with Effective Website Marketing / February 2010

Crowne Plaza Houston Reliant Park / Medical Center Hotel Launches their Independent Website with eMax Hotel Internet Marketing / January 2010

eMax Hotel Marketing Boosts ROI for Crowne Plaza Brand / November 2009

Book More Reservations with a Powerful Brand Optimization Strategy / September 2009

Say Goodbye to Dying Media with an Effective Online Marketing Campaign / September 2009

eMax Makes Internet Marketing Affordable / September 2009

Maximize Your 2010 Marketing Budget with an Online Marketing Strategy; Your Internet Presence is Responsible for 30 to 50 Percent of your Property’s Revenue / August 2009

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