 June 7, 2011 - With the economic
recovery underway, more hotels are turning
to online marketing to increase their reservations and generate more
room
nights. The importance of the internet continues to increase and the
savvy
hotelier sees opportunities for a property to drive revenue beyond the
brand’s
efforts.
“Our vanity website has contributed over 1,000 room nights in 2011, giving us a much needed boost in revenue,” said Jerry Mathers, Vice President of Operations and General Manager at the Crowne Plaza Houston near Reliant Park. In 2010, Mathers researched several online marketing companies and selected eMax Hotel Internet Marketing to develop their vanity website. “eMax represents the professional, progressive eCommerce partner our hotel needed. And once I learned of their guaranteed 10X ROI, the decision to work with eMax was easy.” Mathers said. The Crowne Plaza’s user-friendly website www.cphoustonhotel.com showcases a clean layout with easy navigation. Keeping up with the market trend, Mathers added a mobile website, using the same URL, as a source of additional revenue and convenience to the traveler. When on the go, guests prefer a site that is simple, quick and easy to browse within a few clicks. The accessibility of their mobile site presents a rich opportunity to instantly engage current and potential consumers, while providing additional SEO opportunities. Both websites are tailored to rank high in SEO listings based on their specific platforms, giving them a huge advantage in their Comp Set. Having both a mobile and traditional website harnesses the power of online marketing and distinguishes the individual property in its competitive market. Hotel websites developed by eMax are specifically designed to capture target markets and tap into the under-served niches in the area. Crowne Plaza Houston near Reliant Park chose eMax to enhance their web presence, maximize traffic, drive conversions, and increase reservations. eMax’s cost-efficient services made them stand out. There is no charge for web hosting, plus they provide unlimited maintenance and updates to the websites. The eMax team takes responsibility to ensure the web site is performing at its optimal level. In the first four months of 2011, the Crowne Plaza Houston near Reliant Park has seen 24,000 visits to their website, more than 75% of which came from search engines. “Choosing eMax for our hotel’s online marketing endeavors was certainly a smart business decision for the hotel,” said Mathers. “eMax has proven to be a valuable eCommerce partner.” For more information about hotel Internet marketing, contact Steve Powell at 407.998.8020. About eMax Hotel Internet Marketing eMax Hotel Internet Marketing, a subsidiary of Resource Technology Management, Inc., is a full service Internet marketing company specializing in hotel website design, search engine optimization (SEO), Local Search and more. Drawing on the expertise of hospitality, marketing and Internet development experts, eMax provides integrated and comprehensive ROI driven solutions, and increases hotel reservations across several eCommerce channels for branded and independent hotels nationwide. Through eMax, hotel partners achieve their digital marketing goals with cost-efficient services in website design and development, mobile marketing, brand optimization, Facebook custom pages, and the latest SEO strategies. eMax establishes a dominant Internet presence to capture target markets, increase traffic and boost conversion rates using proprietary technology platforms and proven methodologies. For more information, visit www.emaxhotelmarketing.com. |