Hotel Online
News for the Hospitality Executive

.


Google Announces Hotel Mobile Statistics


May 24, 2011 - Imagine unexpectedly being stranded at the airport and needing to book a last minute hotel room, or traveling through unfamiliar areas and trying to find a decent place to stay. In these situations, people will utilize the power of mobile web and mobile search to find what they’re looking for. It is no surprise we will continue to see an increase in online searches from mobile devices.

Google disclosed its mobile search figures, concluding that 19% of hotel queries were conducted on mobile devices. The information, released on their Mobile Advertising Blog, emphasizes the significance of mobile devices in the travel sector. The mobile platform plays an increasingly important role in the hospitality industry as mobile phones become an integral part of users’ daily lives. Mobile users have unique needs; the nature of their situation requires simple navigation to quickly and easily get the information they need.
 
These rising numbers reflect the observations made through client websites by eMax Hotel Internet Marketing. In April of 2010, only 1.3% of website visits were on a mobile device, but in April 2011 that number increased to 14.2% - nearly ten times the amount from the previous year. Furthermore, industry analysts at eMarketer™ Digital Intelligence predict the number of US consumers using mobile devices to research travel will climb from 19.7 million in 2010 to 29.7 million in 2012. Those who take the next step of booking via mobile will nearly double from 8.7 million to 15.1 million in 2012.
 
Mobile websites make the booking process more accessible for traveling consumers, allowing them to make reservations within minutes. Mobile-optimized websites are changing the way people find hotels, from their initial research to making reservations to their entire hotel experience. With this constant interaction, hoteliers can connect with guests before, during and after their stay.
 
What do mobile users see when they visit your website?  Is your mobile presence meeting their unique needs?  Learn more about hotel mobile websites at www.emaxhotelmarketing.com.
 
About eMax Hotel Internet Marketing:
eMax Hotel Internet Marketing, a subsidiary of Resource Technology Management, Inc., is a full service Internet marketing company specializing in hotel website design, search engine optimization (SEO), Local Search and more.  Drawing on the expertise of hospitality industry professionals, marketing veterans and Internet development experts, eMax provides integrated and comprehensive ROI driven solutions and increases hotel reservations across several eCommerce channels for branded and independent hotels nationwide. Through eMax, hotel partners achieve their digital marketing goals with cost-efficient services in website design and development, mobile marketing, brand optimization solutions, Facebook custom pages, and the latest search engine optimization strategies. eMax Hotel Internet Marketing establishes a dominant Internet presence to capture target markets, increase traffic and drive up conversion rates using proprietary technology platforms and proven methodologies. For more information, visit www.emaxhotelmarketing.com or call 407.998.8018.


Contact:

Matt Grant
eMax Hotel Internet Marketing
(407) 998-8018
www.emaxhotelmarketing.com


Receive Your Hospitality Industry Headlines via Email for Free! Subscribe Here

 
To Learn More About Your News Being Published on Hotel-Online Inquire Here

Also See: Are You Generating More Revenue with Local SEO? / May 2011

The New Frontier of Mobile Marketing / December 2010

Update to Intercontinental Hotels Group’s New High Speed Internet Brand Standards with No Capital Expenses / September 2010

How to Prepare Your Hotel Online Marketing Budget for 2011 / September 2010

eMax Hotel Internet Marketing Unveils Innovative Mobile Hotel Website Platform / August 2010

eMax Hotel Internet Marketing Launches New Full-Featured Website to Showcase Core Products / August 2010

Maximize Room Revenue with a Free Hilton Opportunity Scorecard Review / May 2010

Campbell Lodging, Inc. Chooses eMax Hotel Internet Marketing for Guaranteed 10x ROI on Independent Websites / April 2010

Increase Hilton Scorecard Quality Score Ratings with Effective Website Marketing / February 2010

Crowne Plaza Houston Reliant Park / Medical Center Hotel Launches their Independent Website with eMax Hotel Internet Marketing / January 2010

eMax Hotel Marketing Boosts ROI for Crowne Plaza Brand / November 2009

Book More Reservations with a Powerful Brand Optimization Strategy / September 2009

Say Goodbye to Dying Media with an Effective Online Marketing Campaign / September 2009

eMax Makes Internet Marketing Affordable / September 2009

Maximize Your 2010 Marketing Budget with an Online Marketing Strategy; Your Internet Presence is Responsible for 30 to 50 Percent of your Property’s Revenue / August 2009

. .

To search Hotel Online data base of News and Trends Go to Hotel.OnlineSearch

Home | Welcome | Hospitality News
| Industry Resources

Please contact Hotel.Online with your comments and suggestions.