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  Crescent Hotels & Resorts Goes to The Cloud to Manage Sales for 66 Properties

hotel SalesPro Increases Sales Performance Online at Less Cost to Owners

June 6, 2011 – Crescent Hotels & Resorts is one of the top ten premier hospitality management and ownership groups and its leaders attributes its success to a focus on traditional values.  Personal client communication through a hands-on approach is what sets Crescent apart.  The company credits this spirit of service for the high levels of profitability and guest satisfaction at all 66 of its hotels.

High-tech helps manage winning hands-on approach and traditional values
Tracking the daily performance of a large portfolio is a major achievement when you are responsible for an extensive variety of flags.  Crescent’s brands include Hilton, Hyatt, Marriott, and InterContinental Hotels, and an independent collection.  With a dynamic corporate sales team scattered across the United States, Canada, and the Caribbean, Crescent relies on high-tech help to manage its hands-on approach.

The company turned to hotel SystemsPro for its web-based multi-property sales and catering software,  hotel SalesPro, that allows Crescent’s team to access its properties’ sales performance, accounts, leads, and group bookings remotely using the system's cloud service tools via a mobile device.  The company is particularly pleased with hotel SalesPro’s strong, scalable functionality, says Lovell Casiero, Crescent senior vice president of sales & marketing and client relations.  “The hospitality industry is coming out of a difficult time, and hotel SalesPro is a functionally rich, cost effective solution.”  Click here to learn more about hotel SystemsPro’s products and services.

Centralized web sales system lets management companies own the leads, track multi-property bookings, pace, and forecasts
Casiero emphasizes the importance of a centralized web-based sales and hotel management system for hospitality companies with many flags.  “When client account data can be accessed from the web, it enables our corporate sales executives to more efficiently support the property’s sales efforts.”
hotel SalesPro’s centralized business intelligence upped the efficiency of Crescent’s budgets and forecasts as well.  “We log into hotel SalesPro and see a breakdown of group bookings, pace, and forecasts anytime to evaluate performance against plan,” says Casiero.  “The system provides an excellent suite of reports that display performance and measure property attainment.”

Software solution helps sales staff organize time, automate administrative tasks
hotel SalesPro also helps Crescent executives maintain their hands-on service approach.  “My challenge as SVP of marketing is to help property teams organize their time to be proactive to achieve our sales goals and ownership objectives.  Time management is essential to productivity, and hotel SalesPro makes it easy for sales teams to organize their time more efficiently.   The system also automates our administrative tasks.  Our teams can merge Word text with contracts, BEO’s and other forms to create sales documents quickly.”
Casiero values the expertise that the vendor’s customer service team provides. “They are hotel people with the sales and operations experience to provide professional insights; and they listen to our suggestions for new functionality.  We are working with them now to create report formats and a corporate sales lead-generating system that are ideal for our operations.”
About 60 percent of Crescent’s properties use hotel SalesPro.  The company installs the sales system when it transitions into new hotels.  “We recently implemented 12 new systems at once when we acquired a portfolio of hotels in Canada,” says Casiero.  “The hotel SystemsPro team was excellent.  They lift a hotel staff to a higher performance by installing the technology, then teaching us how to use it efficiently.  The bottom line is that it accomplishes more than other sales solutions at less cost to owners.”
Crescent Hotels & Resorts is also evaluating hotel ServicePro, an economical hotel maintenance solution that preserves property asset value, at several properties.  The system improves guest service by automating the communication, scheduling, tracking and reporting of tasks surrounding best practices, guest requests, safety requirements and preventive and equipment management.

About Crescent Hotels & Resorts
With corporate offices in Fairfax, Va., outside of Washington, D.C., and Toronto, Canada, Crescent Hotels & Resorts owns, manages and co-invests in hotel real estate, and is a North American recognized Top 10 independent, third-party operator of hotels and resorts. The company currently owns or operates 65 hotels and resorts aggregating more than 14,000 rooms in the United States, Canada and the Caribbean. The company’s portfolio encompasses properties in the resort, luxury, upper upscale, boutique, convention and premium select-service segments under the premier hotel brands of Hilton, Marriott, Starwood, Hyatt, InterContinental, Radisson and Wyndham, as well as legendary independent hotels and resorts. Additional information about Crescent Hotel & Resorts may be found on the company’s Web site

About hotel SystemsPro
hotel SystemsProFounded in 1996, hotel SystemsPro is a technology company operated by hospitality professionals who provide high performance, ASP-based enterprise and property solutions. hotel SystemsPro enables hotel companies to grow market share through better management of assets, increased sales, reduced operating expenses, and a higher quality guest experience. The company partners with clients to provide solutions that scale across a broad range of properties in North America and around the world. Whatever the size of the property operator or its challenges, hotel SystemsPro solutions do the heavy lifting for operators to streamline operations and boost staff productivity and profitability. Our solutions include hotel SalesPro, hotel CateringPro, hotel ServicePro and hotel WebSpace. For more information, please visit

Crescent Hotels & Resorts Corporate Office
10304 Eaton Place, Ste. 460
Fairfax, VA 22030
Phone: (703) 279-7820
Email: hcarver(at)
hotel SystemsPro
Lana Perkins, CHA
Senior Vice President
280 Interstate North Circle, Suite 600
Atlanta, GA 30339
Phone: (770) 303-9911 or Toll free: (877) 263-3645
Email: lana.perkins(at)
Media Contact:
Julie Keyser-Squires, APR
Softscribe Inc.
180 River Springs Drive NW
Atlanta, GA 30328
Phone: (404) 256-5512
Email:  Julie(at)

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