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ATLANTA,
GA – July 24, 2009 – hotel
SystemsPro, a pioneer of Web-based enterprise
solutions that enable hotel companies to increase market share
and revenue through improved property
and staff performance, today announced availability of its Account Saturation Tool, which adds
new sales-boosting
functionality to the company’s flagship hotel SalesPro product.
The Account Saturation Tool addresses the
hotel industry’s demand for more effective methods of capturing vital
customer
data and automatically generating reports that enable sales teams to
identify
and focus on the most valuable revenue-generating sales opportunities.
The Account Saturation Tool
grows property
and hotel company business by providing automated processes that
simplify and
streamline a sales team’s ability to qualify accounts and deliver
reports that
enable sales teams to leverage the 80/20 rule: targeting the 20% of
accounts
that provide 80% of revenue.
“hotel
SystemsPro automated the proven sales principles of systematic account
qualification, information gathering and account ranking with our new
Account
Saturation Tool to help hotel sales teams increase property revenue,”
said
hotel SystemsPro President Chip Carroll. “Our newest Web-based
solution boosts hotel
sales success through employing the latest Web-based technology that
delivers a
combination of features unavailable elsewhere in the market.”
One of these features, created from customer demand, is the ability for
operators
to own their detailed account information, regardless of any changes
made in
property branding.
“One
of the biggest challenges we face as a company is how to enable our
sales
people to become more familiar with their accounts. The Account
Saturation Tool will let us not only qualify them and better understand
their
needs; it will define what type of business it is and how we can most
effectively
stay in touch with them,” said Tom Kenney, senior vice president for
Aimbridge
Hospitality. “This will help us develop those crucial
relationships that
ultimately drive revenue to our bottom line.” |
Aimbridge
Marriott in Cincinnati
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“When
I attended the hotel SystemsPro seminar on the Account Saturation Tool
I
realized that this is what had been missing from my day-to-day
business,” said Sandi
Hill, director of sales for Courtyard by Marriot in Florence, KY.
“The ability to keep track of information
about my clients is critical in my business.
I have never seen a tool like it.
I love this application for the simplicity and the tremendous value it
brings.”
The new
sales tool includes two components to increase sales team
effectiveness: account qualification and
contact profiling.
The
Account Saturation Tool’s Qualification
component
provides a complete process for identifying growth and sales
opportunities in an
account, including automated forecasting of the value of future room
and
catering revenue potential. The system
also:
- Guides the sales
team in gathering the most appropriate qualifying and contact
information using the Web-based Worksheet, a form that sales managers
can take on customer calls.
- Automatically
calculates annual revenue forecasts based on data entered about maximum
and minimum service fees and room rates.
- Frees the sales
team from repetitive administrative duties so they can spend more time
closing revenue generating deals.
- Suggests a trace
frequency based on the potential of an account compared to others.
The Profile component enables
sales
managers to build stronger client relationships by identifying and
recording
personal information about each client.
The Account Profile tool:
- Provides a format
for gathering and sorting personal information gathered during
conversations that can be used to build client rapport.
- Provides fields for
user-configurable data that may include birthdays; favorite sports
teams, restaurants, flower preference; organizations they belong to,
important milestones; etc.
The Account Saturation Tool
and the data it generates in hotel SalesPro
are accessible across an organization by anyone with secure password
authorization. “This is the perfect sales application for
owners of multiple properties,” said Carroll.
“It can increase profitability and productivity while protecting the
hotel company’s future by ensuring ownership of account and contact
information
to drive future revenue and sales.”
About hotel SystemsPro
 Founded in 1996, hotel SystemsPro is a
technology company operated by hospitality professionals who provide
high
performance, ASP-based enterprise and property solutions that enable
hotel
companies grow market share through better management of assets,
increased
sales, reduced operating expenses, and a higher quality guest
experience. Hotel SystemsPro
partners with clients
to provide solutions that scale across a broad range of properties in North America and around the world. Whatever the
size of
the property operator or its challenges, hotel
SystemsPro solutions do the heavy lifting for operators to
streamline
operations and boost staff productivity and profitability. Our
solutions
include hotel SalesPro, hotel CateringPro, hotel ServicePro and hotel WebSpace.
For more information, visit www.hotelsystemspro.com.
hotel SalesPro is a
multi-property ASP sales and
catering system with scalable functionality that increases sales
efficiency for
hotel chains and independent properties. hotel ServicePro is an
economical hotel maintenance solution that preserves property asset
value and
improves guest service by automating the communication, scheduling,
tracking
and reporting of tasks surrounding best practices, guest requests,
safety
requirements and preventive and equipment management. hotel WebSpace, is an effective new
online marketing solution that drives market share for hotel companies.
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