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Marcus Hotels and Resorts Select EasyRMS
as Revenue Management Partner

New deal sees two prestigious properties implement EzRMS™ SaaS Solution

Milwaukee -  4th May, 2010:  In March of this year, Easy (Ez) Revenue Management Systems Ltd. (EasyRMS) secured two well known properties owned by Marcus Hotels and Resorts, part of the Milwaukee-based Marcus Corporation. The Marcus Hotels and Resorts portfolio includes a wide range of properties, two of which, the landmark Pfister Hotel in downtown Milwaukee, and the luxurious Grand Geneva Resort & Spa, formerly the original Playboy club just west of Chicago, are implementing EzRMS™ to optimise their business through increasing revenues and profitability. 

The 355-room Grand Geneva sits in rolling Wisconsin countryside between Chicago and Milwaukee. The four-diamond resort offers extensive meeting and banquet space, many dining options, a spa, an indoor waterpark, horse stables, a ski hill and two championship golf courses.  With 307 rooms, the magnificently furnished Pfister Hotel has been the premier downtown Milwaukee hotel for over a century, and is located just moments from the city’s popular attractions. 

Both properties are implementing the EzRMS™ Core Module, Ez-REGION™ and Ez-QUOTE™, and will benefit from extraction and upload interfaces to SMS Host V17, as well as upload interfaces for Ez Yield and Newmarket Delphi. The Pfister Hotel also has the Pegasus NetRez upload. 

Phil Robart, EasyRMS Director of Sales and Operations - North America, says this has been, “One of our greatest achievements, as we have been discussing and presenting our products to various members of the Management Team at Marcus for a number of years.” 

In terms of benefits gained by Marcus Hotels, Phil comments: “As with all new clients, one of the first and most important benefits these properties and the Corporate Team will get is the ability to obtain, at any time and in any format desired immediately upon going live, highly accurate and detailed data for both future or historical analysis.” 

Kent Duncan, Corporate Director of Revenue Management for Marcus Hotels & Resorts, says of the new implementation: “After extensive research, and collaboration with many of our peers in the industry, EzRMS™ was the overwhelming solution that worked for them.”

“For us at Marcus, with many diverse independent hotels, we needed a solution that would assist us with optimising demand in multiple room types and dynamic pricing recommendations,” continues Kent. “EzRMS™ helps us achieve these goals, and delivers extensive customisable reporting capabilities.” 

About Marcus Hotels and Resorts:
Marcus Hotels and Resorts is part of the Marcus Corporation, a Milwaukee-based company comprised of Marcus Hotels and Resorts and Marcus Theatres, with a portfolio that includes twenty hotels and resorts nationwide, and nearly 700 screens spanning seven states. Beginning with The Pfister Hotel in 1962, Marcus Hotels and Resorts has grown to become an industry leader, operating a nationwide portfolio of upscale hotels and resorts including InterContinental Hotel Group, Starwood and Hilton flagged properties, and managing over 5,000 guestrooms. The company’s goal is to exceed guest expectations and provide a unique experience and comfortable atmosphere at each property within the group.

About EasyRMS:
Founded in July 1999, EasyRMS is a global leader and provider of ASP/Internet revenue and yield management solutions. With more than 30 years of combined industry knowledge, EasyRMS is dedicated to the introduction of new generation technology and procedures within the hospitality industry and aims to deliver these services to its clients. Backed by the confidence of many of today’s industry leaders, EasyRMS is committed to easing the current burden of strategic decision making and implementation of revenue and yield management techniques and procedures worldwide.


Easy (Ez) Revenue Management Solutions 
Rachelle Claret
T: +44 (0) 20 7495 0773

Marcus Hotels & Resorts
Meghan Deutsch
Marketing Manager
T: +1 414 905 1175


Also See: Mike Gadbury joins EasyRMS as Director of Strategic Sales Development; Mike Gadbury, formerly of IGS, VisualOne and SoftBrands, joins EasyRMS Senior Management team to continue to drive expansion throughout EMEA/ April 2010
EasyRMS Moves Successfully Into Beirut; New deal sees expansion of existing global / April 2010
Luxury Hotel Client in Paris Selects EasyRMS Revenue Management Services; The prestigious Hôtel Napoléon deploys the EzRMS Internet Product Suite / March 2010
Potomac Hospitality Deploys EzRMS In Three Major Properties; New Revenue Management Services installed in US capital hotels / February 2010
EzRMS Selected by the Assured Hotel and Apartments Assured Ascot Quays Apartment Hotel/ February 2010
EasyRMS & Visual Matrix Complete EzRMS Upload Activation for Best Western Richmond Suites ….. Further Best Western Properties Will Follow / October 2009
EasyRMS & Trust International Enhance Revenue Management Interface with EzRMS To Maximise Yield; Chester Grosvenor and Spa in UK is First Customer / August 2009 Partners with EasyRMS to Provide Distribution of Optimized Pricing to Online Channels / June 2009
EasyRMS Continues to Grow Strongly During Difficult Economic Times / June 2009
Milan-based Hotel Dei Cavalieri Deploys EzRMS for Improved Accuracy of Data and Improved Forecasting / March 2009
EzRMS™ Selected by the Assured Hotel and Apartments Assured Ascot Quays Apartment Hotel/ March 2009
EasyRMS to Host Revenue Management Education Seminars throughout Asia / February 2009
Colonial Williamsburg Company Selects EzRMS Product Suite to be Implemented at Colonial Williamsburg's Resort Collection / June 2008
Great Wolf Resorts Implement EzRMS Internet Product Suite Across Entire Portfolio / June 2008
EasyRMS Strengthens Presence in Middle East & South Africa / February 2008
EzRMS Implemented in 4 More Luxury Hotels / January 2008

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