News for the Hospitality Executive
|SAINT CHARLES, MISSOURI — APRIL 15, 2009 — With businesses and consumers
cutting back on travel and concerns about the economy growing every day,
every hotel guest — and every dollar he or she spends — counts that much
“Choice Hotels saw the trend and importance of healthy and socially responsible travel early on and has helped push the industry forward,” says Dave Janicke, CBO/Chief Breathing Officer for FreshStay.com. “We’re glad Choice Hotels had the foresight to go smoke-free before it was a trend. By working together, we’ve been able to connect healthier travelers with the hotels and rooms where they desire to stay.”
All 13 of Choice’s current family of Cambria Suites hotels are smoke-free, and there are nine more planned to open in the coming year. As an upscale brand, the decision to open all the new facilities as smoke-free was an obvious one.
“Today's guests live healthy lifestyles and Cambria Suites delivers on that with a smoke-free environment as well as other features such as a state-of-the-art fitness center, healthy and organic items on the menu, and a soothing, stylish environment,” says Cathy Poinsett, Senior Director, Cambria Suites brand management. “The Cambria Suites brand was designed for our guests' well being, therefore Cambria Suites has always been smoke-free. Our 100% smoke-free policy is just one of Cambria Suites’ many features that support a healthy lifestyle.”
The greatest benefit from implementing a non-smoking policy has been in customer loyalty and higher guest satisfaction. According to surveys from JD Power and elsewhere, hotel guests do not want to stay in rooms that smell like cigarettes — even smokers prefer nonsmoking guestrooms.
“Our guests genuinely appreciate the clean and healthy environment that Cambria Suites delivers. We have some of the highest guest satisfaction scores in the industry including a 9.5 out of 10 for product and 9.4 out of 10 for likelihood to recommend,” Poinsett adds. “Also, guest reviews rank Cambria Suites in the top three of all hotels in each destination in which it operates.”
Keeping to the business standard that it’s easier (and three to five times more cost effective) to keep current customers than find new ones, both the Comfort Suites and Cambria Suites brands, go out of their way to ensure a positive guest experience.
“Before we went smoke-free, there were times when the number of non-smokers outnumbered the amount of non-smoking rooms we had,” says Klain. “So if they ended up in a smoking room, it could cause complaints. Going smoke-free across the board, we don’t ever have to worry about that now. Even the smokers we get appreciate the fresh, clean guestrooms they get no matter where they are staying.”
Choice Hotels’ Varner adds that another benefit of going smoke-free is its ease on operations.
By going smoke-free, hotel owners can reduce costs associated with smoking-related cleaning, maintenance and potentially insurance liability. The elimination of separate smoking and non-smoking rooms also simplify bookings and registrations.
“Non-smoking properties save money in operating costs,” Varner says. “Smoking in rooms can increase the wear-and-tear on furnishings as well as require greater time for daily housekeeping.”
But the dollars still aren’t as important as happy guests.
“Going smoke-free was an important strategic decision for the Comfort Suites brand,” says Varner. “It has resulted in consistently better scores for room condition in our guest surveys. We have found room condition is one of the most important components of guest loyalty, so this is very important to us.”
And from the growth in smoke-free hotels, and the growth in bookings at FreshStay.com, it’s clear that this is a trend that is not going to change.
“Wellness in general and a smoke-free environment in particular are long-term sustaining trends that will only grow as consumers continue to become more and more educated on and take responsibility for their own health. Cambria Suites is dedicated to delivering on those trends,” says Poinsett. “FreshStay helps Cambria Suites connect with millions of travelers who are looking for a healthy hotel experience.”
About Pineapple Hospitality
FreshStay® is a registered trademark of Pineapple Hospitality, Inc.
|Also See:||Green Your Gray Matter; 2nd Annual Green Lodging Education Week to be held March 16 -23, 2009 / March 2009|
|FreshStay Enables Travelers to Choose Clean Air for Lodging; Health oriented travelers breathe easier by booking their hotel stay on FreshStay.com / March 2009|
|FreshStay Members Recognized For Their Commitment to Clean Air; FreshStay.com unveils Certificate of Recognition for its growing family of 100% smoke-free accredited lodging partners / January 2009|
|Expanding Eco-Education; Pineapple Hospitality teams with BITAC to bring green solutions to one of the industry’s premier educational events / December 2008|
|Stop the Presses: Smoke-free lodgings on the rise; With the number of smoke-free lodgings growing at a record rate, FreshStay.com sets a goal to grow to 10,000 non-smoking properties before the end of 2009 / December 2008|
|Hotel Industry Veteran Rick Henrikson Joins the Atlantis Hospitality Group / December 2008|
|10 Green Ways to Deal with a Tough Economy; Pineapple Hospitality offers numerous products and services to enhance your guest experience and lower operating costs / October 2008|
|Atlantis Rising; A trio of experienced hospitality leaders join Atlantis Hospitality Group - a new consulting firm dedicated to providing cost-effective solutions to specific hotel operational needs / July 2008|
|10 Ways for Hoteliers to Celebrate Earth Day 2008 / April 2008|
|Refreshing Leadership; Four Carlson Hotels Worldwide locations join FreshStay?/ April 2008|
|Taking Green Mainstream; As the sustainability movement continues to escalate, Pineapple Hospitality's EcoRooms& EcoSuites adds green leader Q Hotel & Spa as a new member and recruits two top talents to serve as Advisors -Bernadette V. Upton and Ray Hobbs / March 2008|
|Pineapple Hospitality Proclaims March 9-15 Green Lodging Education Week; Three major hospitality conferences during the week of March 9-15 will make green a priority / January 2008|
|FreshStay - The World’s Largest Directory of Lodging Properties featuring Better Indoor Air Quality celebrates 2nd Anniversary / January 2008|
|Green Heat For the Holidays: The innovative Buffet Burner from Pineapple Hospitality is so hot it can help keep the environment cool / November 2007|
|Three's Company; Pineapple Hospitality's EcoRooms & EcoSuites adds three new members to its Board of Advisors, providing additional environmental insight and perspective for the hospitality industry / October 2007|
|Fresh Impressions; Many hotels listed on FreshStay.com® are finding success by going beyond providing smoke-free environments and offering guestrooms, meeting rooms and public spaces with Indoor Air Quality IAQ enhancements / October 2007|
|Green Leaders: EcoRooms & EcoSuites new Board of Advisors hopes to raise the environmental standards of the hospitality industry, educate consumers and differentiate green from 'greenwashing' / August 2007|
|Guaranteed Non Smoking = Guaranteed Success; FreshStay® Version 2.0 a Huge Hit With Guests & Hoteliers / July 2007|
|Another “Green” Tool For Hotels’ Eco Toolboxes; Guests and hoteliers alike rave about the quality of Environmentally Sensitive AmenitiesTM from Pineapple Hospitality / June 2007|
|Turning Up the Heat; Pineapple Hospitality Adds the Buffet Burner Electric Chafing Dish Heater to its Growing Line of Cost-effective, Environmentally-friendly Hospitality Solutions. / June 2007|
|Attention Frequent Breathers™: FreshStay® Version 2.0 Features Major Web Site Redesign & Fully Integrated Booking Process; At the all-new FreshStay, Frequent Breathers can find and book smoke-free hotel reservations worldwide / May 2007|
|Choice Hotels Comfort Suites Brand To Go Smoke Free May 1, 2007; The decision adds another 433 U.S. hotels to the ever-growing ranks of FreshStay.com's directory of smoke-free lodging facilities worldwide / April 2007|
|Better Designs Today For a Greener Tomorrow; Design sustainability expert David Oakey to headline the March 14th Green Hospitality Conference hosted by Lodging Hospitality and Pineapple Hospitality, Inc. / March 2007|
|Bacteria-Ridden Remote Controls Are The Likely Place for Guests to get a Cold or Flu / February 2007|
|The Triple Win: greenSPA™ Amenities Benefit Hotels'Guests, Properties' Profits and the Environment; Hotels from coast to coast reduce waste to preserve our planet / January 2007|
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|Global Growth; The FreshStay.com online directory/network of smoke-free lodging properties connects a growing number of owner/operators with travelers from across the globe / December 2006|
|FreshStay® Reports 2,700% Gain in Smoke-free Hotels; With 2,300 Marriott properties' going smoke free, more than 5% of U.S. hotels will be 100% non-smoking / August 2006|
|Springfield’s Krystal Aire Inn & Suites Introduces Another Fresh Idea; All Non-Smoking Hotel Installs Energy Efficient, Odor-Neutralizing Light Bulbs / August 2006|
|FreshStay® Online Network Unites Hotels Worldwide,Fuels Smoke-Free Movement: Kentucky is the 48th state to join the FreshStay® union of nonsmoking lodging properties / June 2006|
|Turn Trash into Cash; Pineapple Hospitality® and Midas Consulting Identify Eight Red Flags For Hotel Operators to Improve Environmental Practices and Reduce Waste Management Expense / June 2006|
|PURE Solutions Signs On As A Corporate Sponsor Of FreshStay™; FreshStay™'s rapidly growing online directory of non smoking hospitality properties is the perfect match for the PURETM Rooms program, which converts guestrooms to allergy-friendly rooms within 24 hours / May 2006|
|Pineapple Lights Up Hotels' Bottom Lines; Hospitality Properties Reap Significant, Sustained Economic Benefits By Embracing Environmentally-Friendly, Energy-Efficient Bulbs; Lighting Retrofits Reduce Costs & Bolster Guest Satisfaction / May 2006|
|Top 5 States and Top 10 cities for Non Smoking hotels in the U.S.; www.freshstay.com adds 25 non-smoking properties during April -California is the number 1 state and Seattle the number 1 city / May 2006|
|Zontec™ Sponsors FreshStay.com to Identify Best Places Where Guests Can ‘Breath Easy, Sleep Great™’ / April 2006|
|200 Smoke Free Hotels Join the www.freshstay.com Online Directory in 1st Month/ March 2006|
|120 Smoke Free Hotels Join the www.freshstay.com Online Directory in 1st Month / February 2006|
|Fresh Air: The New Hospitality Amenity; Pineapple Hospitality Launches FreshStay™, an Online Directory of Hotels Offering Better Indoor Air Quality / January 2006|
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|Pineapple Hospitality is Now the Exclusive U.S. Supplier of Environmentally Sensitive Amenities™ / November 2005|
|Got Pineapple? Hotelier-turned-industry-innovator Ray Burger Launches Pineapple Hospitality™ — bringing fresh ideas and business-building products and programs to your guests’ doors and your bottom line / September 2005|