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The Pineapple has been a symbol of hospitality for centuries. According to legend, captains of New England would mount a pineapple on their fence posts when they had a safe return from sea.  This served as an invitation for family and friends to visit and share a meal together.  Today, the pineapple serves as a symbol for the highest quality in hospitality
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Expanding Eco-Education

Pineapple Hospitality teams with BITAC to bring green solutions
to one of the industry’s premier educational events




Saint Charles, Missouri — December 23, 2008 — Pineapple Hospitality has formed an exclusive new agreement with The Buyer Interactive Trade Alliance & Conference (BITAC) to bring cutting-edge green education to what’s already one of the most highly acclaimed events in the hospitality industry.

Pineapple Hospitality, the premier distributor of Green Products and Marketing Programs for the Hospitality Industry, will help BITAC formulize green-themed panel discussions, round-table sessions and other agenda items.

“BITAC is already a cutting-edge event with a unique format that allows participants to build unparalleled personal and professional relationships,” says Rich Viola, President of Hotel Interactive, the organization behind BITAC. “In the spirit of cutting-edge, Pineapple Hospitality has been the leader in green years before green was popular.

“Being able to work together to present green alternatives will help participating lodging organizations achieve their green objectives and run their businesses more effectively.”

Pineapple Hospitality not only will help integrate powerful educational sessions into BITAC’s schedule, but will bring touches of green into all sessions where appropriate. Pineapple representatives will be available to moderate panels and answer questions before and after sessions.

Because BITAC is known for its hands-on approach — an approach that has made BITAC rated  “The Best” or “One of the Best” industry events by 92% of attendees — Pineapple Hospitality also will offer suggestions and assistance in “greening” the meetings and events at each BITAC conference. 

“We don’t just want to talk about green, we want to take the initiative and demonstrate it throughout each BITAC event,” says Viola.

Setting New Standards

Pineapple Hospitality not only offers a number of industry-leading green products and marketing services, but President Ray Burger has become a much-relied on eco-consultant for the hospitality industry.  He has forged partnerships with some of the top environmentally responsible hospitality suppliers, including InterfaceFLOR, T2 Site Amenities, The Refinishing Touch, Cypress Hotel & Spa, and the Vermont Clothing Company.

Pineapple’s EcoRooms & EcoSuites Web site certifies the greenest hotels and is defining what it means to be a greener hotel through its rigorous “Significant 7” criteria: 

  1. Green Seal or equivalent cleaning products are used in guestrooms; 
  2. Green Seal or equivalent paper products (facial and bathroom tissue) also are used in guestrooms; 
  3. Bathrooms feature amenity dispensers or small, practical amenity sizes with an attempt to either get guests to take the remainder of their bathroom amenities home or donate them to homeless shelters; 
  4. The property has a Linen and Towel Reuse Program; 
  5. Guests are provided separate receptacle cans and bags in which to deposit recyclables; 
  6. Energy-efficient lighting is in place in every applicable area; and 
  7. High efficiency plumbing — 1. 6 or less gallons-per-flush for toilets and 1.5 gallons per minute for sinks through water-efficient aerators — is installed. 
The partnership with BITAC will allow Burger to spread his green message directly to some of the most prominent executives in the hospitality industry.

“Even as green has taken off, there are still so many unknowns out there,” says Burger. “Some don’t know where to start. Others are concerned that going green is going to cost them more.  We refer to these as ‘green conundrums.’ Most of all, the entire industry is lacking the knowledge and standards we need to collectively define green.

“We’re excited about the ability we’ll have to educate key members of the industry through a forum like BITAC about the benefits, costs savings and resources available to help you go green the right way,” Burger adds.

This past summer, Hotel Interactive’s Editor-in-Chief Glenn Haussman wrote an editorial describing the problem that many hotels have faced in going green — namely the lack of standards:

“As it stands right now, hotels that simply don’t wash sheets or towels every day get the same credit with consumers as hotels that are making a top-to-bottom concerted effort to make real change. Unscrupulous green-washing is not only dishonest to travel buyers, but also to those hoteliers that are embarking on meaningful change.”
It’s no coincidence that BITAC tapped Pineapple, whose EcoRooms & EcoSuites criteria are still the most stringent and credible of any certification program in the world, to lead its own green initiatives.

“You have to walk before you run, and you have to have a real plan in place before you jump into going green,” says Viola. “In these challenging economic times, you are almost forced to look for new opportunities and consider new ideas. Working together with Pineapple, we have a really positive opportunity to present these ideas and bring together hoteliers and suppliers in a way that will bring greater prosperity to everyone.”

Upcoming Events

Pineapple Hospitality will customize the green sessions for each BITAC event being held throughout 2009. Upcoming BITAC events include:

Food & Beverage 2009
February 22-February 24
Las Vegas, Nevada

International Luxury 2009
March 22-March 24
Miami Beach, Florida

BITAC brings together the top echelon of both purchasing decision makers and suppliers while controlling the number of attendees to maximize everyone’s productivity and overall experience. 
Among the myriad benefits of attending BITAC events are:

   1. Gaining knowledge from the sessions;
   2. Interacting with peers (the top people and companies in our industry);
   3. Forging new vendor relationships; 
   4. Stimulating ideas to improve the guest experience; and
   5. Improving efficiency while reducing costs.

Key Quotes

“[BITAC] gave me an opportunity to immediately identify the value of a given product or service after meeting with pre-qualified industry suppliers.”
— Anthony S. Nieves,C.P.M., Hilton Hotels Corporation

“The focus on the different segments of the industry every four months is very helpful in staying abreast of the changes and vendors in the industry.”
— Mike Olcott, Horizon Hotels Ltd.

“The BITAC forum is fantastic! It’s matchmaking at its best ... and it works! I’ll take this interactive, face-to-face format over a tradeshow or cold calls made to my office any day.”
— Paul W. Davis, Starwood Hotels & Resorts Worldwide

For more information visit www.BITAC.net

About Pineapple Hospitality

Headquartered in Saint Charles, Missouri, Pineapple Hospitality™ is The Co-Founder and Host of the ANNUAL GREEN HOSPITALITY CONFERENCE, an EPA ENERGY STAR™ partner bringing fresh ideas to hospitality guests’ doors and owner/operators’ bottom lines — including FreshStay® (www.freshstay.com), EcoRooms & EcoSuites (www.EcoRooms.com) Environmentally Sensitive Amenities™, EO®, Neutrogena® and greenSPA™ amenities and AVIVA dispensers, Energy Efficient Lighting and Controls, Custom Linen & Towel Re-Use Programs, Green Key Cards, Energy Management Systems and Controls, High Performance  showerheads, the Nature’s Mist™ deodorization system, Zero Odor, and dozens of other products and programs. For more information, please visit www.pineapplehospitality.net, or call us at 636-922-2285.

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Contact:

Ray Burger
President
Pineapple Hospitality, Inc.
ray@pineapplehospitality.net
 (636) 922-2285
www.pineapplehospitality.net
 

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Hotel Industry Veteran Rick Henrikson Joins the Atlantis Hospitality Group / December 2008
10 Green Ways to Deal with a Tough Economy; Pineapple Hospitality offers numerous products and services to enhance your guest experience and lower operating costs / October 2008
Atlantis Rising; A trio of experienced hospitality leaders join Atlantis Hospitality Group - a new consulting firm dedicated to providing cost-effective solutions to specific hotel operational needs / July 2008
10 Ways for Hoteliers to Celebrate Earth Day 2008 / April 2008
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Taking Green Mainstream; As the sustainability movement continues to escalate, Pineapple Hospitality's EcoRooms& EcoSuites adds green leader Q Hotel & Spa as a new member and recruits two top talents to serve as Advisors -Bernadette V. Upton and Ray Hobbs / March 2008
Pineapple Hospitality Proclaims March 9-15 Green Lodging Education Week; Three major hospitality conferences during the week of March 9-15 will make green a priority / January 2008
FreshStay - The World’s Largest Directory of Lodging Properties featuring Better Indoor Air Quality celebrates 2nd Anniversary / January 2008
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Fresh Impressions; Many hotels listed on FreshStay.com® are finding success by going beyond providing smoke-free environments and offering guestrooms, meeting rooms and public spaces with Indoor Air Quality IAQ enhancements / October 2007
Green Leaders: EcoRooms & EcoSuites new Board of Advisors hopes to raise the environmental standards of the hospitality industry, educate consumers and differentiate green from 'greenwashing' / August 2007
Guaranteed Non Smoking = Guaranteed Success; FreshStay® Version 2.0 a Huge Hit With Guests & Hoteliers / July 2007
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Attention Frequent Breathers™: FreshStay® Version 2.0 Features Major Web Site Redesign & Fully Integrated Booking Process; At the all-new FreshStay, Frequent Breathers can find and book smoke-free hotel reservations worldwide / May 2007
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Better Designs Today For a Greener Tomorrow; Design sustainability expert David Oakey to headline the March 14th Green Hospitality Conference hosted by Lodging Hospitality and Pineapple Hospitality, Inc. / March 2007
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The Triple Win: greenSPA™ Amenities Benefit Hotels'Guests, Properties' Profits and the Environment; Hotels from coast to coast reduce waste to preserve our planet / January 2007
The Triple Bottomline: Fresh BulbTM Eliminates Odors, Cuts Energy Costs and Reduces Global Warming; Pineapple Hospitality announces its Winter Light Sale / January 2007
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FreshStay® Reports 2,700% Gain in Smoke-free Hotels; With 2,300 Marriott properties' going smoke free, more than 5% of U.S. hotels will be 100% non-smoking / August 2006
Springfield’s Krystal Aire Inn & Suites Introduces Another Fresh Idea; All Non-Smoking Hotel Installs Energy Efficient, Odor-Neutralizing Light Bulbs / August 2006
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PURE Solutions Signs On As A Corporate Sponsor Of FreshStay™; FreshStay™'s rapidly growing online directory of non smoking hospitality properties is the perfect match for the PURETM Rooms program, which converts guestrooms to allergy-friendly rooms within 24 hours / May 2006
Pineapple Lights Up Hotels' Bottom Lines; Hospitality Properties Reap Significant, Sustained Economic Benefits By Embracing Environmentally-Friendly, Energy-Efficient Bulbs; Lighting Retrofits Reduce Costs & Bolster Guest Satisfaction / May 2006
Top 5 States and Top 10 cities for Non Smoking hotels in the U.S.; www.freshstay.com adds 25 non-smoking properties during April -California is the number 1 state and Seattle the number 1 city / May 2006
Zontec™ Sponsors FreshStay.com to Identify Best Places Where Guests Can ‘Breath Easy, Sleep Great™’ / April 2006
200 Smoke Free Hotels Join the www.freshstay.com Online Directory in 1st Month/ March 2006
120 Smoke Free Hotels Join the www.freshstay.com Online Directory in 1st Month / February 2006
Fresh Air: The New Hospitality Amenity; Pineapple Hospitality Launches FreshStay™, an Online Directory of Hotels Offering Better Indoor Air Quality / January 2006
Gift of the Year: Pineapple Hospitality’s Energy $aving Trifecta / December 2005
Pineapple Hospitality is Now the Exclusive U.S. Supplier of Environmentally Sensitive Amenities™  / November 2005
Got Pineapple? Hotelier-turned-industry-innovator Ray Burger Launches Pineapple Hospitality™ — bringing fresh ideas and business-building products and programs to your guests’ doors and your bottom line / September 2005


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