Pineapple Hospitality’s EcoRooms & EcoSuites adds three new members to its Board of Advisors, providing additional environmental insight and perspective for the hospitality industry
Saint Charles, Missouri — Oct. 2, 2007 — EcoRooms & EcoSuites continues to grow in its role as an environmental steward for the hospitality industry, adding three new members to its prestigious Board of Advisors: Jenn Holderied-Webb, John R. Hendrie, and Stephen Tagliatela.
EcoRooms & EcoSuites (www.EcoRooms.com) is an online directory of environmentally responsible hotels, motels, inns and B&Bs. With insight from some of the most thoughtful and greenest minds in the industry as a guide, the Web site’s rigorous “Significant 7” Criteria is helping to define what it means to be a green hotel.
“We’re proud to have Jenn, John and Stephen join
our Board of Advisors,” says Ray Burger, President of Pineapple Hospitality,
which operates EcoRooms & EcoSuites as a Division of Pineapple Hospitality.
“Before, most of our advisors came from the Midwest and Western United States, either California or Texas. Coming from New York (Holderied-Webb), Massachusetts (Hendrie) and Connecticut (Tagliatela), our three new members will provide a bit of an ‘East Coast style,’ giving us a greater insight into the trends and issues occurring on the Atlantic side of the country as well,” Burger adds. “By bringing them all together, I believe EcoRooms & EcoSuites will become an unmatched resource for green hospitality outreach and education.”
Meet the Team
Already a formidable group working with some of the greenest hotels on the planet, the new Advisors join current members of EcoRooms & EcoSuites’ Board of Advisors, which includes:
As the Golden Arrow Lakeside Resort is the latest hotel to receive a listing on EcoRooms & EcoSuites, Holderied-Webb says she is looking forward to gaining even more insight into the steps she and her hotel can take to protect the delicate environment of the Adirondack Mountains. Though the green policies she has implemented have already been a smashing success.
Each year, the hotel sets two to three major environmental goals. In past years, some of those goals were hit by using crushed limestone in the beach outside the hotel to offset the effects of acid rain, which is a problem in the area; implementing an in-room recycling program, which has more than doubled the amount of recyclables and attains 85-percent guest participation; and the ongoing installation of a green roof (growing plants and herbs), aiding in energy conservation.
Another innovative solution the hotel is working on is creating a carbon-offset program, which guests can access on the resort’s Web site. Because the resort is a drive-to destination, guests can see how much carbon dioxide their trips put into the atmosphere, and calculate the cost or the steps that can be taken to offset the effects.
“The guest feedback has been 100-percent positive every time we implement a new green strategy. Guests applaud us for taking the initiative, and they reward us with more repeat business and referrals” Holderied-Webb says. “We are blessed to be located in such a beautiful location in the Adirondack Park. Both the hotel and our guests want to do everything we can to make sure future generations can continue to live and play here.”
Holderied-Webb is proud that Golden Arrow is rated 3 leaves by the Audubon Society for its excellence in sustainable business practices. She believes both being listed on and being an advisor of EcoRooms & EcoSuites will help the hotel take even greater steps forward toward a greener future.
“There are a lot of great environmental minds on the EcoRooms & EcoSuites Board of Advisors. It will be a great forum to exchange ideas and discuss the challenges we face up ahead,” says Holderied-Webb. “I’m sure I’ll pick up ideas on things we can do or do better. I can’t wait to get together and pick each other’s brain. There’s no need to try to reinvent the wheel. We should all be working together for the good of the planet and for the future of our children.”
Eager to Help
As a writer and consultant to the hospitality industry, Hendrie says EcoRooms & EcoSuites can provide crucially important clarity and leadership to an often-confusing marketplace.
“The green movement has taken off precipitously in the past year or two — and with it has brought forth all sorts of different associations, products and services,” Hendrie says. “Not that there’s anything wrong with newcomers, but it has to some extent confused the market.
“At EcoRooms & EcoSuites, my goal is to make the organization one of the top sources people in the industry turn to understand and evaluate green practices,” he adds. “This is a huge issue. The concern for applying the standards of green is not just happening in the U.S. It’s a global concern. We’ll work hard at EcoRooms & EcoSuites to make sense out of it all.”
Hendrie praised Burger and Pineapple Hospitality for being on the forefront of the environmental movement. As an admittedly pretty opinionated guy, Hendrie will be happy to chip in more than his two cents worth to impact real change in the hospitality industry.
“There’s a lot of lip service out there, but even worse there are a lot of companies that don’t understand what it truly means to be green,” Hendrie says. “This is too important of an issue to be left behind on. Consumers practice conservation at home. Why wouldn’t they continue those practices when they travel? This is not just about marketing. It’s about stewardship.”
Tagliatela also hopes to gain new insight and ideas from working on the Board of Advisors, though he gets new ideas every day from his own team at the Saybrook Inn.
“Almost everything we do is employee-driven,” Tagliatela says. “They’re driving the bus, always coming up with new ways to save energy and the environment. The idea is to run the business in an environmentally responsible way, and not detract from the guest experience at all.”
The hotel’s policies helped it become the first full-service hotel in Connecticut to receive the prestigious ENERGY STARTM award by the Environmental Protection Agency. The Saybrook also received Green Circle Awards from the Connecticut Department of Environmental Protection for:
Burger stresses that getting listed on EcoRooms & EcoSuites is not easy. Rather than being a directory of every hotel with a towel re-use program, EcoRooms & EcoSuites will only take those facilities that pass its rigorous standards. That way, the 50 million-plus environmentally conscious travelers can visit the site and know they’re booking green hospitality experiences.
Criteria to be an EcoRoom or EcoSuite:
1. Cleaning Products – General Purpose, Bathroom, Glass and Carpet Cleaning
A. Must be Less than 10% VOC’s by weight.2. Paper Products – Consumable Paper Products shall be made from recycled fibers, with the following minimum postconsumer content: Bathroom Tissue: 20%, Facial Tissue: 10%, Napkins and Paper Towels: 40%
“One of the challenges of being a pioneer in
— EcoRooms & EcoSuites Advisor Dierdre Wallace,
To read more from the article, click on the link found in Dierdre’s profile at http://www.ecorooms.com/Board_of_Advisors.html
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