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FreshStay Enables Travelers to Choose Clean Air for Lodging

Health oriented travelers breathe easier by booking
their hotel stay on 

SAINT CHARLES, MISSOURI — MARCH 4, 2009 — A new study reported in the New England Journal of Medicine finds that cleaner air has added nearly five months to the average life expectancy in the United States. Between 1978 and 2001, Americans' average life span increased almost three years to 77, and as much as 4.8 months of that can be attributed to cleaner air, according to researchers from Brigham Young University and Harvard School of Public Health.

When you also consider that smokers shorten their lives by an average of 10 years, it puts into perspective how important clean air can be to living a healthy, happy life. 

At a time when socially responsible travel is gaining traction, and more people than ever are taking their healthy habits on the road with them, the hospitality industry is seeing a tidal wave of hotels from around the globe choosing to go 100-percent smoke-free. 

And the No. 1 way these hotels can reach out to those health-conscious travelers is through is the largest, easiest and most comprehensive online directory of smoke-free hotels in the world, and is growing daily toward its goal of 10,000 properties listed by the end of 2009. Combining a network of 100% smoke-free hotels with an integrated booking technology, FreshStay makes it easy for Frequent Breathers to find the accommodations they desire and reserve them immediately.

“Clean air and healthy travel go hand-in-hand. As travelers have become more sophisticated in their choice of lodgings, hoteliers have found they can no longer take something as elemental as the air we breathe for granted,” says Dave Janicke, the CBO (Chief Breathing Officer) of FreshStay. 

FreshStay member partners have made the commitment to completely eliminate smoking from their guestrooms, dining facilities, meeting rooms and lobbies. Many of them have also implemented additional Indoor Air Quality Enhancements for the benefit of guests who suffer from allergies, asthma and other chemical sensitivities.

FreshStay also is reaching out to LOHAS — which stands for Lifestyles of Health and Sustainability. Lohasians, as they are often called, are a segment of the population focused on health and fitness, the environment, personal development, sustainable living and social justice.

“Whether you suffer from allergies, are adamant about patronizing businesses that share your commitment to the environment, or you just can’t stand the smell of smoke, is aligned to find you the accommodations you need where you need them,” says Janicke. “We’re growing strong, and our reach is being felt around the globe.”

Global Reach

A loyal FreshStay member since December 2006, Royal Plaza on Scotts is the first 100% smoke-free hotel in Singapore. According to Patrick Fiat (pictured at the left), General Manager of Royal Plaza on Scotts, the decision to go 100-percent smoke-free on premises was based on anticipated health benefits the move would provide the hotel’s guests and staff. It also was a logical, proactive step — since the Singapore Government already had banned smoking in public places in a few other areas.

“Going smoke-free has attracted a new pool of clientele, the non-smokers and health-conscious,” says Lynn Tan, Director of Marketing Communications for the hotel. “We also have observed requests from smoking guests for non-smoking rooms. Our guests welcome the clean air that permeates our hotel 24 hours a day.”

Royal Plaza on Scotts reinforces its nonsmoking policy to all guests, explaining the rules to all the guests prior to their stays and upon check-in since making the move. The hotel also has engaged innovative ways of displaying non-smoking signs on guestroom TVs and electronic signboards in the hotel to remind guests of the non-smoking policy.

Tan explains that the employees of the hotel also have been encouraged to quit smoking to “walk the talk.” When the hotel went smoke-free, 96% of those staff who were smoking had successfully quit or had cut down has helped reduce the amount of money lost from healthcare costs, absenteeism and loss of productivity. The staff also has reported experiencing increased health benefits since voluntarily participating in the program.

This is important because, according to the 2007 survey findings commissioned by the Singapore Cancer Society and the National Cancer Centre (NCC), only five in 100 people in the country know breathing second-hand smoke puts them at risk of cancer.

“The hotel also benefited from monetary savings — money previously spent on the thorough cleaning required of smoking rooms, as the smoke stench and stains are the most difficult to remove,” Tan adds. “This also hinders the hotel from selling the smoking rooms immediately to other guests with the longer cleaning process. Being smoke-free cuts the operation costs back by about $10,000 per month.”

La Quinta Link has also added a number of member properties from La Quinta Inn & Suites to its listings. La Quinta’s from all over the country are embracing the smoke-free path as a way to offer a cleaner, more refreshing stays to their valued guests.

Several La Quinta properties have joined, including:

  • La Quinta Inn – Vidor (Texas);
  • La Quinta Inn & Suites – Houston/Normandy (Texas); 
  • La Quinta Inn & Suites – Louisville (Kentucky); 
  • La Quinta Inn & Suites – Elizabethtown (Kentucky);
  • La Quinta Inn & Suites – Boone (North Carolina); and
  • La Quinta Inn & Suites – Stevenson Ranch (California).
“We choose to be 100% smoke free to promote a healthier body and fresher environment,” says D'Andre Holmes, General Manager of the La Quinta Inn & Suites – Houston/Normandy. “Since we have gone smoke free our guest response has really been great. They seem to be more appreciative of the new, fresher environment.” 

With a number of those properties recently undergoing renovations and updating their guestrooms, it made sense to protect their investments — while also boosting guest satisfaction — by eliminating the smells and property damage that comes from smoking.

“We choose to partner with FreshStay not only because you stand for our same beliefs in creating a healthier environment, but its reputation speaks for itself,” says Holmes. “In the future I would like to see it in our plans to place air purifiers in our public access areas to improve our Indoor Air Quality.”


One new FreshStay property that has implemented an Indoor Air Quality enhancement program is the Wyndham Las Colinas in Irving, Texas, utilizing Wyndham’s ClearAir guest rooms program for the first time just weeks ago. 

Following a system designed by New York-based PURE Solutions NA, Wyndham ClearAir rooms undergo a multi-step cleaning process designed to remove up to 98 percent of allergens.

First, guestroom walls, carpeting, bedcovers and fabrics are sanitized and treated with a long-lasting microbial shield, making them free from odors and resistant to bacteria and viruses. Next, a medical-grade air purification system is installed.

Air-handling units and vents are deep-cleaned and equipped with PURE Solutions’ signature tea tree oil cartridge, which acts as a natural antiseptic and disinfectant to maintain sanitary conditions.

In hotel meeting rooms, air is purified at a greater intensity and filtrated eight times more frequently than standard air-handling systems. The goal is to achieve 99.9 percent effective treatment of air and surfaces.

“We recently converted 10 guestrooms to the CleanAir program,” says Reaz Chowdhury, General Manager of Wyndham Las Colinas. “We’ve already had great comments from our guests, that they’ve really enjoyed a healthy, restful sleep. It’s especially great for people with allergies who are happy they aren’t up all night coughing.”

Chowhury says both staff and guests can really feel the crisp, fresh air upon entering a PURE Room. The property has updated all its rooms with new flat-screen TVs, new bedding and added a restaurant and bar. Located in the Dallas/Fort Worth area, the Wyndham Los Colinas is the first hotel in the area to install CleanAir rooms.

“This is the perfect option for people who might be staying or visiting people in a nearby hospital, so that they know the room is going to be very clean and bacteria-free,” he explains.

PURE Room is a partner of FreshStay parent Pineapple Hospitality. The PURE Room program includes, among other products and services:

  • Treatment of all surfaces to minimize contaminants and irritants, mold spores, yeast, bacteria, pollen, dust, dust mites and chlorine, as well as their odors;
  • Entire room allergy-friendly coverage — from the ceiling, walls and all else in between, to the room’s water and air;
  • Cleaning and disinfecting of air-handling units and replacement of filters as needed;
  • Cleaning of carpeting and upholstery with PUREClean, the knock-out punch for dirt, bacteria and mold, and PUREShield, a bacteriostatic barrier;
  • A one-time high-Ozone shock treatment for mold and bacteria elimination in every nook and cranny;
  • An electronic air purifier that serves as a quiet, 24-hour-a-day defense against potentially dangerous airborne particles such as volatile organic chemicals, bacteria, allergens, mold spores, pollen, fine dust and dust mites;
  • Allergy-friendly, soft micro-fiber mattress and pillow encasements;
  • A black light inspection;
  • For hotels with a chlorine issue, a PURE showerhead with an activated charcoal filter to stop chlorine irritation at its source;
  • Bi-Annual maintenance and recertification as PURE allergy-friendly rooms; and
  • Training for associates including front desk, group sales and reservations staff on how to market PURE Rooms to their guests.
About Pineapple Hospitality

Headquartered in Saint Charles, Missouri, Pineapple Hospitality™ is The Co-Founder and Host of the ANNUAL GREEN HOSPITALITY CONFERENCE, an EPA ENERGY STAR™ partner bringing fresh ideas to hospitality guests’ doors and owner/operators’ bottom lines — including FreshStay® (, EcoRooms & EcoSuites ( Environmentally Sensitive Amenities™, EO®, Neutrogena® and greenSPA™ amenities and AVIVA dispensers, Energy Efficient Lighting and Controls, Custom Linen & Towel Re-Use Programs, Green Key Cards, Energy Management Systems and Controls, High Performance  showerheads, the Nature’s Mist™ deodorization system, Zero Odor, and dozens of other products and programs. For more information, please visit, or call us at 636-922-2285.

FreshStay® is a registered trademark of Pineapple Hospitality, Inc. 
Breathe Easy, Sleep Great™ is a trademark of Pineapple Hospitality, Inc.


Ray Burger
Pineapple Hospitality, Inc.
 (636) 922-2285

Dave Janicke
CBO (Chief Breathing Officer)

Also See: FreshStay Members Recognized For Their Commitment to Clean Air; unveils Certificate of Recognition for its growing family of 100% smoke-free accredited lodging partners / January 2009
Expanding Eco-Education; Pineapple Hospitality teams with BITAC to bring green solutions to one of the industry’s premier educational events / December 2008
Stop the Presses: Smoke-free lodgings on the rise; With the number of smoke-free lodgings growing at a record rate, sets a goal to grow to 10,000 non-smoking properties before the end of 2009 / December 2008
Hotel Industry Veteran Rick Henrikson Joins the Atlantis Hospitality Group / December 2008
10 Green Ways to Deal with a Tough Economy; Pineapple Hospitality offers numerous products and services to enhance your guest experience and lower operating costs / October 2008
Atlantis Rising; A trio of experienced hospitality leaders join Atlantis Hospitality Group - a new consulting firm dedicated to providing cost-effective solutions to specific hotel operational needs / July 2008
10 Ways for Hoteliers to Celebrate Earth Day 2008 / April 2008
Refreshing Leadership; Four Carlson Hotels Worldwide locations join FreshStay?/ April 2008
Taking Green Mainstream; As the sustainability movement continues to escalate, Pineapple Hospitality's EcoRooms& EcoSuites adds green leader Q Hotel & Spa as a new member and recruits two top talents to serve as Advisors -Bernadette V. Upton and Ray Hobbs / March 2008
Pineapple Hospitality Proclaims March 9-15 Green Lodging Education Week; Three major hospitality conferences during the week of March 9-15 will make green a priority / January 2008
FreshStay - The World’s Largest Directory of Lodging Properties featuring Better Indoor Air Quality celebrates 2nd Anniversary / January 2008
Green Heat For the Holidays: The innovative Buffet Burner from Pineapple Hospitality is so hot it can help keep the environment cool / November 2007
Three's Company; Pineapple Hospitality's EcoRooms & EcoSuites adds three new members to its Board of Advisors, providing additional environmental insight and perspective for the hospitality industry / October 2007
Fresh Impressions; Many hotels listed on® are finding success by going beyond providing smoke-free environments and offering guestrooms, meeting rooms and public spaces with Indoor Air Quality IAQ enhancements / October 2007
Green Leaders: EcoRooms & EcoSuites new Board of Advisors hopes to raise the environmental standards of the hospitality industry, educate consumers and differentiate green from 'greenwashing' / August 2007
Guaranteed Non Smoking = Guaranteed Success; FreshStay® Version 2.0 a Huge Hit With Guests & Hoteliers / July 2007
Another “Green” Tool For Hotels’ Eco Toolboxes; Guests and hoteliers alike rave about the quality of Environmentally Sensitive AmenitiesTM from Pineapple Hospitality / June 2007
Turning Up the Heat; Pineapple Hospitality Adds the Buffet Burner Electric Chafing Dish Heater to its Growing Line of Cost-effective, Environmentally-friendly Hospitality Solutions. / June 2007
Attention Frequent Breathers™: FreshStay® Version 2.0 Features Major Web Site Redesign & Fully Integrated Booking Process; At the all-new FreshStay, Frequent Breathers can find and book smoke-free hotel reservations worldwide / May 2007
Choice Hotels Comfort Suites Brand To Go Smoke Free May 1, 2007; The decision adds another 433 U.S. hotels to the ever-growing ranks of's directory of smoke-free lodging facilities worldwide / April 2007
Better Designs Today For a Greener Tomorrow; Design sustainability expert David Oakey to headline the March 14th Green Hospitality Conference hosted by Lodging Hospitality and Pineapple Hospitality, Inc. / March 2007
Bacteria-Ridden Remote Controls Are The Likely Place for Guests to get a Cold or Flu / February 2007
The Triple Win: greenSPA™ Amenities Benefit Hotels'Guests, Properties' Profits and the Environment; Hotels from coast to coast reduce waste to preserve our planet / January 2007
The Triple Bottomline: Fresh BulbTM Eliminates Odors, Cuts Energy Costs and Reduces Global Warming; Pineapple Hospitality announces its Winter Light Sale / January 2007
Global Growth; The online directory/network of smoke-free lodging properties connects a growing number of owner/operators with travelers from across the globe / December 2006
FreshStay® Reports 2,700% Gain in Smoke-free Hotels; With 2,300 Marriott properties' going smoke free, more than 5% of U.S. hotels will be 100% non-smoking / August 2006
Springfield’s Krystal Aire Inn & Suites Introduces Another Fresh Idea; All Non-Smoking Hotel Installs Energy Efficient, Odor-Neutralizing Light Bulbs / August 2006
FreshStay® Online Network Unites Hotels Worldwide,Fuels Smoke-Free Movement: Kentucky is the 48th state to join the FreshStay® union of nonsmoking lodging properties / June 2006
Turn Trash into Cash; Pineapple Hospitality® and Midas Consulting Identify Eight Red Flags For Hotel Operators to Improve Environmental Practices and Reduce Waste Management Expense / June 2006
PURE Solutions Signs On As A Corporate Sponsor Of FreshStay™; FreshStay™'s rapidly growing online directory of non smoking hospitality properties is the perfect match for the PURETM Rooms program, which converts guestrooms to allergy-friendly rooms within 24 hours / May 2006
Pineapple Lights Up Hotels' Bottom Lines; Hospitality Properties Reap Significant, Sustained Economic Benefits By Embracing Environmentally-Friendly, Energy-Efficient Bulbs; Lighting Retrofits Reduce Costs & Bolster Guest Satisfaction / May 2006
Top 5 States and Top 10 cities for Non Smoking hotels in the U.S.; adds 25 non-smoking properties during April -California is the number 1 state and Seattle the number 1 city / May 2006
Zontec™ Sponsors to Identify Best Places Where Guests Can ‘Breath Easy, Sleep Great™’ / April 2006
200 Smoke Free Hotels Join the Online Directory in 1st Month/ March 2006
120 Smoke Free Hotels Join the Online Directory in 1st Month / February 2006
Fresh Air: The New Hospitality Amenity; Pineapple Hospitality Launches FreshStay™, an Online Directory of Hotels Offering Better Indoor Air Quality / January 2006
Gift of the Year: Pineapple Hospitality’s Energy $aving Trifecta / December 2005
Pineapple Hospitality is Now the Exclusive U.S. Supplier of Environmentally Sensitive Amenities™  / November 2005
Got Pineapple? Hotelier-turned-industry-innovator Ray Burger Launches Pineapple Hospitality™ — bringing fresh ideas and business-building products and programs to your guests’ doors and your bottom line / September 2005

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