News for the Hospitality Executive
Their Commitment to Clean Air
FreshStay.com unveils Certificate
of Recognition for its growing
SAINT CHARLES, MISSOURI — JANUARY 29, 2009 — With businesses and consumers cutting back on travel and concerns about the economy growing every day, every hotel guest — and every dollar he or she spends — counts that much more.
Nevertheless, members of FreshStay.com — lodging’s rapidly growing portal featuring integrated booking for thousands of 100% smoke free lodgings — continue to say “No Vacancy” to nearly one-fifth of the U.S. adult population: smokers.
Why are they seemingly swimming upstream like salmon? Simple: FreshStay members are reaping repeat business, referrals and premium pricing because of their commitment to clean air — a move that immediately pays for itself while clearing away the clutter of competition.
Accreditation & Recognition
FreshStay.com is the largest, easiest and most comprehensive online directory of smoke-free hotels in the world. As its ranks grow toward a goal of 10,000 by the end of 2009, FreshStay is recognizing its partners for making the health of its guests and staff a priority by completely eliminating smoking from their premises.
Each member of FreshStay.com will receive a Certificate of Recognition to be displayed in their lobby or another prominent location. This certificate will serve as proof accreditation by an independent third party (FreshStay) that the facility is 100% smoke free. It also will demonstrate each hotel’s commitment to providing a smoke-free atmosphere and will raise awareness among guests of the benefits of clean indoor air.
But this is not simply a case of principles over profits. Rather, by saying yes to the right customers — the Frequent Breathers who demand a clean room and healthy fresh air — it is the right business decision, too.
“It’s not easy maintaining a competitive advantage in this difficult economic environment, but it’s critical in the lodging industry,” says Dave Janicke, the CBO (Chief Breathing Officer) of FreshStay. “Hoteliers’ continued commitment to improving and maintaining indoor air quality provides just such an advantage. They no doubt are seeing the amazing difference it makes to be a 100% smoke-free hotel and we’re glad to be here to assist.”
Though some initially are skeptical, FreshStay members have found time and again that the elimination of smoking from their facilities lowers cleaning costs, prevents damage to upholstery and furnishing, and keeps guests happier and more likely to stay again and refer their family, friends and co-workers.
Ravi Patel, General Manager for Country Inn & Suites By Carlson in historic Williamsburg, Va., is just one of thousands of hoteliers who have found that to be just the case.
“Being in a family market, we found that smoking rooms were becoming harder and harder to sell in our peak season – the only demand we had for them was in the off season and the offset revenue was not worth the loss in the summer,” explains Patel. “Also, we only had five smoking rooms, and when they were occupied the entire floor would complain of the smell. So when we renovated we took the extra expense to completely gut those five rooms and make them non-smoking.
“Since we have eliminated smoking, we have no complaints of the smell on that floor anymore. Now, we have the ability to sell those rooms for a higher rate in peak season versus having to discount them just to get rid of them when we are in a sell-out position.”
As an added marketing benefit to its members, FreshStay.com is now advertising
with LOHAS.com. LOHAS is the acronym for Lifestyles of Health and Sustainability,
and is made up of a market segment of consumers dedicated to living a healthier,
more sustainable life.
“Consumers who support LOHAS companies are the perfect demographic for FreshStay.com,” Janicke says. “Typically, LOHAS consumers are relatively upscale and well-educated, and are willing to make the extra effort to patronize companies that share their principles. Because LOHAS customers believe in healthy bodies as well as a healthy planet, this is a perfect relationship for us and benefits our customers as well.”
Marketing & Membership Talent
FreshStay.com pleased to announce that Tina Pike has joined the team as the Director of Communications.
Tina will be working directly with Dave Janicke to increase FreshStay.com’s presence in the travel industry. As the trend of going smoke-free continues to mushroom, Pike will help raise consumers’ awareness of current FreshStay members as well as will build relationships with potential new members whose policies fit with FreshStay’s smoke-free and enhanced indoor air standards.
As FreshStay.com’s ranks have grown, some of its newest members are already experiencing success since “butting out.”
Country Inn & Suites
Mt. Baker Lodging
The Sofia Hotel
Headquartered in Saint Charles, Missouri, Pineapple Hospitality™ is The Co-Founder and Host of the ANNUAL GREEN HOSPITALITY CONFERENCE, an EPA ENERGY STAR™ partner bringing fresh ideas to hospitality guests’ doors and owner/operators’ bottom lines — including FreshStay® (www.freshstay.com), EcoRooms & EcoSuites (www.EcoRooms.com) Environmentally Sensitive Amenities™, EO®, Neutrogena® and greenSPA™ amenities and AVIVA dispensers, Energy Efficient Lighting and Controls, Custom Linen & Towel Re-Use Programs, Green Key Cards, Energy Management Systems and Controls, High Performance showerheads, the Nature’s Mist™ deodorization system, Zero Odor, and dozens of other products and programs. For more information, please visit www.pineapplehospitality.net, or call us at 636-922-2285.
FreshStay® is a registered trademark of Pineapple Hospitality, Inc.
|Also See:||Expanding Eco-Education; Pineapple Hospitality teams with BITAC to bring green solutions to one of the industry’s premier educational events / December 2008|
|Stop the Presses: Smoke-free lodgings on the rise; With the number of smoke-free lodgings growing at a record rate, FreshStay.com sets a goal to grow to 10,000 non-smoking properties before the end of 2009 / December 2008|
|Hotel Industry Veteran Rick Henrikson Joins the Atlantis Hospitality Group / December 2008|
|10 Green Ways to Deal with a Tough Economy; Pineapple Hospitality offers numerous products and services to enhance your guest experience and lower operating costs / October 2008|
|Atlantis Rising; A trio of experienced hospitality leaders join Atlantis Hospitality Group - a new consulting firm dedicated to providing cost-effective solutions to specific hotel operational needs / July 2008|
|10 Ways for Hoteliers to Celebrate Earth Day 2008 / April 2008|
|Refreshing Leadership; Four Carlson Hotels Worldwide locations join FreshStay?/ April 2008|
|Taking Green Mainstream; As the sustainability movement continues to escalate, Pineapple Hospitality's EcoRooms& EcoSuites adds green leader Q Hotel & Spa as a new member and recruits two top talents to serve as Advisors -Bernadette V. Upton and Ray Hobbs / March 2008|
|Pineapple Hospitality Proclaims March 9-15 Green Lodging Education Week; Three major hospitality conferences during the week of March 9-15 will make green a priority / January 2008|
|FreshStay - The World’s Largest Directory of Lodging Properties featuring Better Indoor Air Quality celebrates 2nd Anniversary / January 2008|
|Green Heat For the Holidays: The innovative Buffet Burner from Pineapple Hospitality is so hot it can help keep the environment cool / November 2007|
|Three's Company; Pineapple Hospitality's EcoRooms & EcoSuites adds three new members to its Board of Advisors, providing additional environmental insight and perspective for the hospitality industry / October 2007|
|Fresh Impressions; Many hotels listed on FreshStay.com® are finding success by going beyond providing smoke-free environments and offering guestrooms, meeting rooms and public spaces with Indoor Air Quality IAQ enhancements / October 2007|
|Green Leaders: EcoRooms & EcoSuites new Board of Advisors hopes to raise the environmental standards of the hospitality industry, educate consumers and differentiate green from 'greenwashing' / August 2007|
|Guaranteed Non Smoking = Guaranteed Success; FreshStay® Version 2.0 a Huge Hit With Guests & Hoteliers / July 2007|
|Another “Green” Tool For Hotels’ Eco Toolboxes; Guests and hoteliers alike rave about the quality of Environmentally Sensitive AmenitiesTM from Pineapple Hospitality / June 2007|
|Turning Up the Heat; Pineapple Hospitality Adds the Buffet Burner Electric Chafing Dish Heater to its Growing Line of Cost-effective, Environmentally-friendly Hospitality Solutions. / June 2007|
|Attention Frequent Breathers™: FreshStay® Version 2.0 Features Major Web Site Redesign & Fully Integrated Booking Process; At the all-new FreshStay, Frequent Breathers can find and book smoke-free hotel reservations worldwide / May 2007|
|Choice Hotels Comfort Suites Brand To Go Smoke Free May 1, 2007; The decision adds another 433 U.S. hotels to the ever-growing ranks of FreshStay.com's directory of smoke-free lodging facilities worldwide / April 2007|
|Better Designs Today For a Greener Tomorrow; Design sustainability expert David Oakey to headline the March 14th Green Hospitality Conference hosted by Lodging Hospitality and Pineapple Hospitality, Inc. / March 2007|
|Bacteria-Ridden Remote Controls Are The Likely Place for Guests to get a Cold or Flu / February 2007|
|The Triple Win: greenSPA™ Amenities Benefit Hotels'Guests, Properties' Profits and the Environment; Hotels from coast to coast reduce waste to preserve our planet / January 2007|
|The Triple Bottomline: Fresh BulbTM Eliminates Odors, Cuts Energy Costs and Reduces Global Warming; Pineapple Hospitality announces its Winter Light Sale / January 2007|
|Global Growth; The FreshStay.com online directory/network of smoke-free lodging properties connects a growing number of owner/operators with travelers from across the globe / December 2006|
|FreshStay® Reports 2,700% Gain in Smoke-free Hotels; With 2,300 Marriott properties' going smoke free, more than 5% of U.S. hotels will be 100% non-smoking / August 2006|
|Springfield’s Krystal Aire Inn & Suites Introduces Another Fresh Idea; All Non-Smoking Hotel Installs Energy Efficient, Odor-Neutralizing Light Bulbs / August 2006|
|FreshStay® Online Network Unites Hotels Worldwide,Fuels Smoke-Free Movement: Kentucky is the 48th state to join the FreshStay® union of nonsmoking lodging properties / June 2006|
|Turn Trash into Cash; Pineapple Hospitality® and Midas Consulting Identify Eight Red Flags For Hotel Operators to Improve Environmental Practices and Reduce Waste Management Expense / June 2006|
|PURE Solutions Signs On As A Corporate Sponsor Of FreshStay™; FreshStay™'s rapidly growing online directory of non smoking hospitality properties is the perfect match for the PURETM Rooms program, which converts guestrooms to allergy-friendly rooms within 24 hours / May 2006|
|Pineapple Lights Up Hotels' Bottom Lines; Hospitality Properties Reap Significant, Sustained Economic Benefits By Embracing Environmentally-Friendly, Energy-Efficient Bulbs; Lighting Retrofits Reduce Costs & Bolster Guest Satisfaction / May 2006|
|Top 5 States and Top 10 cities for Non Smoking hotels in the U.S.; www.freshstay.com adds 25 non-smoking properties during April -California is the number 1 state and Seattle the number 1 city / May 2006|
|Zontec™ Sponsors FreshStay.com to Identify Best Places Where Guests Can ‘Breath Easy, Sleep Great™’ / April 2006|
|200 Smoke Free Hotels Join the www.freshstay.com Online Directory in 1st Month/ March 2006|
|120 Smoke Free Hotels Join the www.freshstay.com Online Directory in 1st Month / February 2006|
|Fresh Air: The New Hospitality Amenity; Pineapple Hospitality Launches FreshStay™, an Online Directory of Hotels Offering Better Indoor Air Quality / January 2006|
|Gift of the Year: Pineapple Hospitality’s Energy $aving Trifecta / December 2005|
|Pineapple Hospitality is Now the Exclusive U.S. Supplier of Environmentally Sensitive Amenities™ / November 2005|
|Got Pineapple? Hotelier-turned-industry-innovator Ray Burger Launches Pineapple Hospitality™ — bringing fresh ideas and business-building products and programs to your guests’ doors and your bottom line / September 2005|