Chains Use Power Reporting and Dashboards for
Better Decisions from ‘Big Data’

The ‘why’ behind the numbers – Execs use new ‘guided ad-hoc reporting’
to manage by exception


December 2008 – Accurate operating data is the foundation for effective management; without it, decisions can only be based on gut instinct and experience – but no one has experience with the market we are moving into. 

The ‘why’ of profitability
During the last downturn hotel companies that used Business Intelligence (BI) systems to analyze operating data were first to spot unnecessary expenses for utilities, and inappropriate staffing levels.  These savvy operators trimmed expenses fast and stayed in business because they were prepared when occupancy and revenue dropped.  They managed by the numbers and relied on BI reporting to compare their properties to spot the top performing hotels in each market.  When they identified which properties were most successful, operators used BI to drill into their metrics to see the ‘why’ behind the numbers and implement best practices based on their most profitable propertys’ management strategies. 

New BI tools for the new economy 
“Extended Stay Hotels has grown to 686 properties; at this level it can be a challenge to provide multiple performance reports to the executive team quickly,” said Ira Greenfield, VP of information technology at HVM LLC which operates Extended Stay Hotels.  Many HVM managers request custom reports to track metrics such as gross operating profit and payroll expenses for side-by-side comparison of properties in separate markets; other executives may want actual vs. budget for occupancy, RevPAR and EBITDA during different time periods. “We use Aptech’s Execuvue® BI system based on the latest version of the Cognos BI tools. It enables us to manage the data to deliver standard reports that our execs can customize to create their own guided ad-hoc reports from our initial format,” said Greenfield. “When executives have the tools to customize their reports, it makes the information more actionable and their management more effective.”

NextGen BI – simple to use
While business intelligence has always been a powerful tool for delivering flexible ad hoc reporting to parse and analyze data on the fly, training was required to teach managers to use the application expertly.  Conversely, static legacy reports are easy to use, but provide little flexibility.   The newest generation of Execuvue BI systems bridges this gap with ‘guided ad-hoc reporting’ that delivers flexible business intelligence analysis and reporting with very little training that gives C-level and VP users the ability to get the data they need for better decisions without the training once required. 

Dashboards – Faster information without email
Traditional legacy hotel management reporting uses spreadsheets that require line by line searches, but BI dashboards present information graphically on-screen with colored charts and other images to make the data easily understood. Aptech’s new Execuvue dashboards can be customized to quickly display ad-hoc report output.  “It is easier for executives to manage by exception when they design their own dashboards and reports with our guidance,” said HVM’s Greenfield.  “Secure online Dashboards give Extended Stay Hotels’ management the ability to view whatever metrics they want for segments, markets, regions or other criteria whenever they like.  They do not have to wait for us to email a report.” 

“Companies are investing in BI because it is the most effective analysis tool for chain management,” said Mark Manfredi, director of consulting for Edgewater Technology (EDGW:NASDAQ), a technology management consulting firm providing a synergistic blend of premium IT services. “Executives want increased visibility into their company’s performance.  The tools they request include pre-defined reports and dashboards with flexible queries that enable them to be more spontaneous with their analysis to create ad-hoc information delivery that helps them manage by the numbers.”  Edgewater provides services to HVM/Extended Stay, La Quinta and other chains to integrate their systems and data. “Reporting flexibility is essential because data consumers extend to vice presidents and C-level executives.  They each have their own focus and KPI deliverables and Aptech’s Execuvue enables them to have the flexible reporting focus and formatting they require, including attractive presentation-quality information for financial reporting,” Manfredi said.

Role-based information delivery
Aptech’s knowledge of industry requirements and its “role-based” delivery is at the heart of Execuvue’s newest customized reporting options.  Role-based delivery enables investors, executives, managers and staff to receive Execuvue’s BI analysis when and how they want it.  Flexible delivery options take into account that each company has its own policies and adapts to nearly any variety of delivery requirements for any management position.  For example:

  • Property GMs – can receive audited performance data and labor numbers daily
  • Regional VPs – may have customized regional flash reports emailed each morning
  • Revenue managers – can get STR comp-set and property performance weekly
  • Investors –receive entity performance every morning on their Blackberry
  • Asset managers – can have property-group flash, labor and P&L output delivered on color coded dashboards.

Execuvue Day of the Week Comparison Dashboard.


Execuvue Dashboard Data Filter

Aptech Computer Systems
Aptech Computer Systems, Inc., based in Pittsburgh, Pennsylvania, leads the hospitality industry in leveraging change by valuing human relationships and applying technology to solve business problems for people.

Incorporated in 1970, Aptech is a financial and operations technology solutions and service company whose products include state-of-the-art back office, business intelligence and enterprise planning products: Profitvue®, Execuvue®, Webvue® and Targetvue. Over 2,500 properties, including very large chains, multiple-property management companies and single-site hotels, utilize Aptech solutions to understand their financial and operational data.  By offering the hotel industry a solid resource of hospitality professionals, and through its proven ability to evolve technology offerings as the market dictates, Aptech is proud to have earned 100% customer loyalty.  Execuvue and Profitvue are registered trademarks and MyExecuvue® is registered to Aptech Computer Systems, Inc.  All other trademarks are owned by their respective holders.


Aptech Computer Systems
Cam Troutman, Director of Sales 
135 Delta Drive 
Pittsburgh, PA 15238 
Phone: 800-245-0720 or (412) 963-7440

Media Contact:
Julie Keyser-Squires
Softscribe Inc.

Also See NextGen Business Intelligence 'Humanizes' Technology, Information Delivery; Execuvue's New Cognos BI 8.3 Business Intelligence Capabilities Enables Customized Information Delivery for Faster Decisions and Greater Profitability / June 2008
Inland American Lodging Corporation Selects Execuvue Business Intelligence Software for Extensive Hotel Portfolio; Hotel owner will use Aptech's Execuvue to consolidate, analyze operating data from multiple management companies for better business decisions / June 2008
Noble Investment Group Uses Same-Day Business Intelligence to Verify Management Strategies, Convert Data into Profitable Decisions / June 2008
Aptech's Execuvue Business Intelligence Implemented by LQ Management L.L.C. for Its More than 600 La Quinta Hotels; Execuvue delivers same-day corporate reporting to guide management decision making / April 2008
Aptech Installs Profitvue Enterprise Back Office at Heritage Hotels and Resorts and IHP Hospitality Group; Profitvue consolidates multi-property reporting and standardizes financials on centralized ASP platform for both operators / March 2008
In The Beginning was the 3-Ring Binder: Hospitality Business Intelligence Shapes Operations for 10 Years; Spreadsheets to dashboards; evolution of BI from technology experiment to the must-have profitability tool / February 2008
Coral Hospitality Selects Profitvue® from Aptech to Standardize Financial Reporting Across Portfolio; Ability to support extensive chart of accounts supports company's unique growth requirements/ January 2008
Konover Leverages Financial Automation to Add 15 Properties in 12 Months; Company expands portfolio by 15 properties without amassing excessive personnel costs / January 2008
Noble Investment Group Implements Aptech's Targetvue Budgeting and Forecasting System, Execuvue Business Intelligence; Noble automates business analysis, budget planning to support growth of rapidly expanding portfolio / December 2007
Oliver Companies Credits Rapid Growth to Well-Trained Employees, Effective Performance Management Tools; Owner operator with short hospitality history develops, acquires seven hotels in three years / October 2007
Strand Development Nearly Doubles Portfolio - Automates Ownership Services with Tech Partner; Strand adds 12 properties, but only one additional accounting staffer / October 2007
Business Intelligence: How Dashboards Drive Profitability; Is your business running hot or cold? Check the dashboard / June 2007
Aptech Computer Systems Launches Innvue; Increases Multi-Property Data Gathering Capabilities; Innvue provides web-based data capture, eliminates manual spreadsheets / June 2007
Multi-Flag Operator Leverages Shared Intelligence for Centralized Financial Reporting, ROI for Owners Boykin Management Company uses enterprise-wide Web platform to fine-tune property performance for ownership success / June 2007
Multi-Flag Operators Support Growth with Centralized Systems, Partner with Tech Provider; PCH Hotels & Resorts and Charter One Hotels & Resorts maintain steady growth with scalable corporate systems / May 2007
Aptech's ASP-Based Accounting Software in High Demand by Chains, Properties; Saves properties money, eliminates system responsibility / March 2007
Extended Stay Hotels Installs Aptech's Execuvue Business Intelligence for 681 Properties; Aptech BI system helps lower operating costs, boosts value / Februrary 2007
Sage Hospitality Resources Satisfies Owners, Associates and Guests for Portfolio Growth; 48-Property Sage Combines Financial Metrics with Guest Information for Real-Time Budgets, Forecasting to Boost Property Performance / January 2007
Aptech Blasts Past 2,500-Property Milestone; Hospitality business intelligence becomes a mainstream “must-have” business solution / January 2007
Konover Hotel Corporation, Boykin Management Select Aptech Financial Systems; Konover's 20 properties and 10 Boykin hotels to standardize on Aptech financial platform / November 2006
Merritt Hospitality Installs Aptech's Market-Leading Business Intelligence Solutions; Merritt uses BI solutions to gather, analyze daily data from 31 properties; eyes growth and $500 million in acquisitions annually / August 2006
Aptech’s Data Manager Automates Multi-Property Information Gathering; Replaces Manual Spreadsheets, Centralizes Financial Data for Faster Decisions / June 2006
At Pinnacle Hotel Management, GM Entrepreneurs and Centralized Accounting Support Growth; When the corporate office handles / May 2006
Benchmark Selects Aptech’s Customized Software Solutions for 33 Properties / March 2006
It is 10am: Do You Know How Much Money Your Owners Made Last Night? Strand Development Company Does; Multi-flag operator provides customized owner financials, forecasting techniques with dashboard business intelligence hotel software / February 2006
Former Wyndham-Controlled Hotels Install Profitvue? Back Office to Improve Accounting / January 2006
Sentry Hospitality Installs Aptech ASP Centralized Accounting / October 2005
36-Property Hersha Hospitality Trust Selects Market Leader Aptech / June 2005
Aptech Announces Targetvue; Automates Enterprise Planning and Budgeting; Targetvue is Newest Application for Driving Growth Goals, Profitability for Owners and Operators / June 2005
Ashford Hospitality Trust Selects Aptech for 54-Property REIT / June 2005
Winner’s Circle: Interstate Hotels & Resorts Teams with Trusted Suppliers to Deliver Security, Profitability to Owners / December 2004
ARAMARK Harrison Lodging Grows Conference Center Niche Through Marketing, Services and Strong Financial Reporting / October 2004
Midscale Operators Navigate with Centralized Business Intelligence, Enterprise Accounting; Use 2/3 Less Accounting Staff / June 2004
Aptech Computer Systems Completes Rollout of its Profitvue® ASP Enterprise Back Office Accounting System for Amerimar Enterprises, Inc. / June 2004
Real Estate Developer Belz Enterprises Boosts Corporate Value with Hotel Group Business Intelligence Gains - Prestigious Peabody Hotel Group Operates Paperless; Internet Back-Office and Business Intelligence Reduce AP Staff 33%, Cuts Month-End Close 20% / June 2004
Leading Extended Stay Management Company Creatively Uses Business Intelligence to Direct 85% Growth / January 2004
#1 Owner Group Priority: Performance Management for Investors / The Melrose Hotel Company Studies New Process toHospitality That Includes Goal Setting, Goal Tracking, and Data Analysis / December 2003
Big Box Hotels, Boutiques Share Design Styles; Standardize Data, Financials To Support Long-Term Growth of Real Estate Parent / October 2003
Economy Brightens: H.I. Development Corp. Picks Enterprise-wide Business Intelligence, Back Office Technology to Drive Growth / September 2003
CHIP, Other Ownership Groups Eye New Scorecarding Tool To Communicate Common Vision of Enterprise Priorities, Control Costs, Raise Profit Margins in Tough Economy / June 2003
Dolce International Clicks Through Smith Travel Data To Chart Growth Plans, Increases Market Share 4 Percentage Points / June 2003
The Melrose Hotel Company Installs Business Intelligence Software to Stay Above RevPAR Curve / May 2003
Pineapple Management Benefits: Technology Vendor Invests in Back-Office System Advances for Operators; ‘New Economy’ Demands Greater Efficiency in Hospitality Operations / Mar 2003
Minnesota Hotel Operator Builds Success With Locations Near Chain Restaurants, Web-Based Centralized Accounting / Feb 2003
Business Intelligence Software Identifies, Controls Costs; Focuses on Improving Profitability for Hoteliers in 2003 and 2004 / Dec 2002
Mid-Sized Management Firm Bursts into Creative Boutique Market with Added Services, Web-Based Centralized Accounting / Sept 2002
Marriott, Hilton Management and Real Estate Firm Dominates New Construction Niche With Business Intelligence Software, Relationship Financing / Aug 2002
Starwood, Host Marriott Shine at New York Hospitality Investment Conference; Edge Ahead with Business Intelligence Tools, Rely on Aptech Applications / June 2002
Hotel Undergraduates Shift With the Industry Towards Business Intelligence / March 2002
Interstate Hotels Partners with Aptech to Install ASP Model; ASP Back Office Provides Value to Hotel Owners With Ability to Reduce Capital Outlay, Eliminate Maintenance Costs, Bring Faster Processing Speeds / June 2001 
Jill Wilder Named Vice President and Officer of Aptech Computer Systems Inc. / May 2002
Survival Tactics; New Technology Directions Surface in Business Intelligence Survey / November 2001 
Aptech Opens Business Intelligence Door for Small to Mid-sized Management Firms / October 2001

To search Hotel Online data base of News and Trends Go to Hotel.Online Search

Home | Welcome! | Hospitality News | Classifieds | Catalogs & Pricing | Viewpoint Forum | Ideas/Trends
Please contact Hotel.Online with your comments and suggestions.