DMOs Attracts Destination Travelers, Drives Value Online
Washington, D.C. – July 28, 2005 – TIG Global, the leading interactive marketing company for hospitality, will unveil “Destination 1,” its winning online marketing solution for CVBs, at the IACVB Convention in August. Destination 1 is a suite of turnkey, comprehensive interactive marketing services designed specifically to advance the marketing and sales objectives of Convention and Visitors Bureaus (CVBs) and Destination Marketing Organizations (DMOs), giving TIG Global hospitality clients the edge in the highly competitive race for Internet positioning.
TIG Global’s Destination 1 will drive consumer demand, promote the value of CVBs and DMOs online, and provide peak performance reporting allowing CVBs and DMOs to share the winning results with their members and state and local governments. TIG Global provides each CVB or DMO with a customized, integrated program – in effect becoming its all-inclusive Internet marketing team – for a flat fee. The Destination 1 offering includes:
As part of the Destination 1 marketing strategy, TIG Global researches and analyzes the geographic location, area demand drivers, seasonal events, and local activities related to client CVBs and DMOs in order to ensure maximum website visibility. TIG Global helps CVBs and DMOs explain the enormous value of online leadership with best-of-breed RPM (“Revenue Performance Metrics”). RPM enables CVBs and DMOs to validate the effectiveness of their online marketing campaigns for themselves and for their members and state and local governments.
“By developing and defining a strong Internet presence with Destination 1, DMOs will be able to serve as a leading online informational resource for destination travelers, to attract meeting and event planners, and to enhance their direct relationships with local businesses,” said Trip Schneck, President of TIG Global.
About TIG Global:
TIG Global, headquartered in Washington, DC, is the leading provider of interactive marketing services for the hospitality industry. TIG Global's consultative, strategic marketing programs raise Internet visibility, generate consumer demand, drive value online, and deliver unrivaled ROI to hospitality clients. TIG Global combines its hospitality industry knowledge and e-business expertise to help clients maximize the potential of Internet channel and gain more than their fair share of this rapidly expanding market. TIG Global serves more than 300 hospitality clients worldwide.
Learn more about TIG Global’s Internet marketing services and new Destination 1 offering at www.TIGglobal.com/destination1. Please contact Pablo Calvo, 202.465.3952, pcalvo@TIGglobal.com, or Kristina Griffin, 202.465.3905, kgriffin@TIGglobal.com.
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