Hotel Online  Special Report

Moonstone Hotels Increases
Reservations Through InnLink
Hendersonville, TN and Cambria, CA (August 12, 2003):  With California and Oregon locations like Cambria, San Simeon, Palm Springs, Yosemite, Monterey, and Cottage Grove (OR), and hotel names like FogCatcher Inn, La Mancha Resort and Spa, Blue Dolphin Inn, and the Monterey Hotel, one might think that Moonstone Hotel Properties’ 13 unique destination hotels attract guests simply because of their locations, superior service, and amenity standards.  However, Moonstone Hotel Properties ( works diligently to position their properties within and among a variety of marketing channels in order to increase reservations productivity and to generate more business.

Moonstone Hotel Properties chose InnLink LLC ( as its representation company for GDS and Internet reservation services, and, from the beginning, has experienced a tremendous growth in reservations through electronic channels.  Headquartered in the seaside town of Cambria, CA, Moonstone Hotel Properties was founded in 1983, when Dirk Winter purchased the land and built his first property, Sea Otter Inn.  Since then, Moonstone Hotel Properties has established a quiet but significant presence on California’s Central Coast.  The company began purchasing properties in Northern California in 1997; and, in 2001, expanded into the Palm Springs and Cottage Grove, OR markets.  Moonstone Hotel Properties enjoys a reputation for uniquely beautiful and well maintained boutique hotels, with stunning grounds and gardens, and a tradition of careful attention to detail.

According to Lynda Gill, Director of Sales and Marketing for Moonstone, “GDS and Online reservations are a “must” for a collection of hotel properties like ours.  To be competitive and to stay competitive with chains and other independents, it is absolutely critical that we maximize our visibility through GDS and electronic reservation channels. InnLink provides Moonstone with dedicated Account Management and a very proactive and participatory approach to reservation management processes. InnLink is really on our side, and the numbers show it.”

Mike Otten, Director of Sales and Marketing for InnLink, says, “Moonstone Hotels represents an ideal customer.  Their hotels are really special, and their staff does a great job of promoting and marketing the properties.  InnLink has blended quite well with the group, and we’re proud to associate with Moonstone.” InnLink’s services for Moonstone include seamless GDS connectivity and travel website placement through both Pegasus and the GDS-powered travel websites.  InnLink monitors web site presence and image maintenance for its hotel partners through a dedicated staff 24 by 7.

About Moonstone Hotel Properties:
Headquartered in Cambria, California, Moonstone Hotel Properties ( currently owns and operates 13 boutique hotels in California and Oregon.  Each property is a destination in itself with beautifully maintained grounds and spectacular gardens.  The guest experience is the focus for this family-owned business, and is evident in Moonstone’s careful attention to detail.  For more information, contact Lynda Gill, Director of Sales and Marketing at 805-927-6114 ext. 218 or via email at

About InnLink, LLC:
Founded in 1991, InnLink ( specializes in the processing of reservations for hotels and hotel companies including comprehensive private-label voice reservations, seamless GDS connectivity, and a variety of Internet products including a private label Branded Booking Engine.  Using the latest technologies and incorporation of key third party services, InnLink provides a real-time environment for hotels to maximize distribution channels and reservation revenue streams.  Central to InnLink’s service is a dedication to excellence and to superior customer service and support.  A wholly owned subsidiary of ShoLodge, Inc. (NASDAQ:  LODG) of Hendersonville, Tennessee. For more information, contact Mike Otten, Director of Sales and Marketing, at 770.431.6828 or via email at:


InnLink, LLC
Mike Otten
Director, Sales/Marketing
PH: 770.431.6828

Also See The AmericInn® Lodging System Completes Chainwide Conversion to New Central Reservation System / July 2003
InnLink Acquires; Enters Online Web and Retail Travel Businesses / May 2003
InnLink and Launch GDS and Online Internet Reservation Services to the Bed and Breakfast Industry / April 2003
AmericInn Signs InnLink for Central Reservation System Management; Chainwide Conversion Scheduled for June 2003 / March 2003
InnLink Signs Suburban Franchise Systems’ 61 Hotels for Private Label Voice, Seamless GDS, Internet, and Booking Engine Services / Dec 2002
InnLink Creates a “Perfect Union” with GuestHouse International Franchise Systems / Aug 2002
InnLink Hires Sharryn Harewood as Director of Marketing Solutions / Aug 2002
InnLink Acquires – Internet-based Search Engine and Travel Web Site with over 25,000 Bed and Breakfast Listings / June 2002
Hospitality International's Alliance with InnLink Results in Reservations' Increase of Over 100% / May 2002 
InnLink Positions for Growth - Launches New Web Site, Increases Staff and Enhances Services / Feb 2002 
Innlink Activates Hospitality Intl's 5 Brands and 252 Properties for Voice, GDS, and Internet Reservation Services / Jan 2002 
Innlink Announces Two-Way CRS Interface with Multi-Systems, Inc. (MSI) PMS / Jan 2002 

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