Close

Cart

Total $0.00

Checkout
Owned by STAG Europe (Grafenau) BV

February 04, 2014 - AMSTERDAM - Starwood Hotels & Resorts Worldwide, Inc. (NYSE: HOT) today announced it will debut its W Hotels brand in the Netherlands with the new W Amsterdam, scheduled to open in Autumn 2015. Owned by STAG Europe (Grafenau) BV, the hotel will be located on the prestigious Dam Square in the heart of Amsterdam, behind the Royal Palace and just steps from the city’s iconic canal district with its vibrant restaurants, bars and nightlife scene. 

“We are proud to bring the W brand to Amsterdam as we continue to grow this contemporary, design-led lifestyle brand in primary markets throughout Europe and around the world,” said Michael Wale, President, Starwood Hotels & Resorts, Europe, Africa and Middle East. “The vibrancy and energy of Amsterdam combined with its strong cultural offering makes the perfect backdrop for the W brand, which will bring a new style of modern luxury to the Dutch hotel scene.” 

Redefining luxury with its innovative design, signature amenities and unique style, W Amsterdam will provide an integrated contemporary lifestyle experience with 169 stylish guestrooms, including 10 suites and one Extreme Wow Suite (the W brand’s interpretation of the Presidential Suite). Upon entering the hotel, guests will be elevated directly to the rooftop, where they can check-in and enjoy a cocktail in the W Living Room (W’s take on the staid hotel lobby where guests can mix and mingle). Guests and locals alike will delight in W Amsterdam’s rooftop restaurant and destination bar, which will provide unrivalled views over Dam Square and the city lights. 

An ideal venue, W Amsterdam will also offer 480 square metres of ultra-modern meeting and event space, including two Great Rooms and two smaller meeting rooms. In addition, W Amsterdam will boast FIT® state-of-the-art fitness centre and WIRED 24-hour business centre. 

Guests will be treated to the W brand’s iconic Whatever/Whenever® service philosophy that provides guests with whatever they want, whenever they want it, as long as it’s legal. W Amsterdam will also boast a full calendar of exclusive W Happenings that showcase what’s new and next in design, fashion and music to guests and local trendsetters alike. 

“We are delighted, proud and excited to be working with Starwood Hotels & Resorts on this prestigious project in Amsterdam,” added Liran Wizman, Owner and CEO of STAG Europe (Grafenau) BV. "With its exceptional reputation as an innovative lifestyle brand, W Hotels will further cement Amsterdam’s position as a world-class destination for international travellers and global jet-setters alike.” 

W Amsterdam will occupy a former Telephone Exchange building, a historic property in Dam Square constructed in the Amsterdam School style of architecture. The building will be re-imagined by award-winning practices OFFICE WINHOV of Amsterdam and Tel Aviv-based BK Architecture, including full restoration of historical elements combined with a new, contemporary design. 

“Following the renovation and refurbishment of this landmark building, W Amsterdam will be a vibrant and energetic destination where guests and locals get together to mix, mingle and engage,” said Bram van der Hoek, Regional Managing Director of Europe Hotels Private Collection, owner-representative for STAG Europe (Grafenau) BV. “We have no doubt that the hotel will become the number one choice for design conscious travellers in the city of Amsterdam.” 

Following the successful debuts of W Hotels in Istanbul, Barcelona, St. Petersburg, London, Paris, and most recently Verbier, W Amsterdam will become the seventh W Hotel in Europe joining a portfolio of 45 W Hotels around the world and more than 20 in development. 

“The W brand continues to be a key driver of growth for Starwood around the globe. This signing underscores our continued commitment to grow the W brand in primary markets and represents an important milestone in our overall development strategy,” said Bart Carnahan, Senior Vice President Acquisition & Development, Starwood Hotels & Resorts, Europe, Africa & Middle East. 

About W Hotels Worldwide

W Hotels is a contemporary, design-led lifestyle brand and the industry innovator with 45 hotels and retreats, including 16 W-branded residences, in the most vibrant cities and exotic destinations around the world. Inspiring, iconic, innovative and influential, W Hotels provides the ultimate in insider access, offering a unique mix of cutting-edge design and passions around fashion, music and entertainment. W Hotels offers a holistic lifestyle experience that is integrated into the brand’s sensibility through contemporary restaurant concepts, glamorous entertainment experiences, stylish retail concepts, signature spas and inspiring residences. With more than 14 years of proven success, W Hotels is on track to reach 60 hotels by 2017. W Hotels have been announced for Milan, Shanghai, Beijing, Bogota, Abu Dhabi, Mumbai, Dubai, Jakarta, Panama, Muscat, Suzhou, Changsha, New Delhi, Kuala Lumpur, and Sante Fe, Mexico, while upcoming W Retreats include Goa and Mexico’s Riviera Maya. For more information, visit www.whotels.com or www.facebook.com/whotels. To live the W Hotels lifestyle 24/7/365, visit www.wresidences.com. Follow @WHotels on Twitter and Instagram.

About STAG Europe (Grafenau) BV

The developer and owner of W Amsterdam, STAG Europe (Grafenau) BV is a real estate development company, managed by Europe Hotels Private Collection (EHPC), focused on unique, luxury premier hotels, bars and destination restaurants in Europe including Amsterdam.

Contact: THINK PR - Leanne Drago or Erin Brunner

ldrago@thinkpublicrelations.com or ebrunner@thinkpublicrelations.com / 1-212-343-3920

Related News

W Hotels Appoints Gregory Polino General Manager of W Miami

Marriott International Set to Debut Nearly 40 Luxury Hotels Across Eight Distinct Luxury Brands in 2018

Marriott International Plans to Double Its Luxury Brand Footprint in Asia with Addition of More Than 100 Hotels by 2021

W Hotels Worldwide Names Joan Smalls First Global Fashion Innovator

W Hotels Partners with Sunrise Inversiones to Develop W Marbella Scheduled to Open in 2021

W Hotels Celebrates Its Indian Debut with the Opening of W Goa on Vagator Beach

W Hotels Worldwide in Partnership with Nozul Algarve, S.A to Develop W Algarve in Portugal

Starwood Hotels & Resorts Signs SLS Las Vegas to Join Newly Launched Tribute Portfolio and W Hotels

W Hotels Worldwide Debuts in the Netherlands with Opening of W Amsterdam

Tower Prestige for Hotels SAE and Starwood Partner to Launch W Hotel Project in Egypt, Opening 2020

W Hotels Worldwide to Debut in Serbia with W Belgrade and the Residences at W Belgrade in 2019

Construction Commences for Starwood's Dual-Branded W and Element Hotel in Downtown Philadelphia

Starwood & Kemper Development to Build 245-room W Bellevue in Washington; To Open in Spring 2017

Starwood Hotels Expands W Amsterdam, Slated to Open Fall 2015, with Acquisition of Adjacent Building

Chesapeake Lodging Trust and W Hotels Worldwide Complete $38M Renovation of W Chicago – Lakeshore

W Hotels Debuts in Switzerland with the Opening of the 123-room W Verbier

Florida's 517-room W Fort Lauderdale Welcomes Cesar Wurm as Director of Sales and Marketing

All News »

Please login or register to post a comment.