by Bernard Burt, Spa Management Journal
Steve Case plans to create an East Coast version of Miraval Resort & Spa in a nature preserve close to Manhattan.
Arizona-based Miraval will offer signature spa services and wellness lifestyle programs at an historic estate within the 500-acre Natirar State Park in Somerset County, NJ. Tucked away in lush hills, the property features a 1912 mansion and award-winning culinary arts center, currently open for dinner, meetings, and events.
When complete in 2015, Miraval at Natirar will boast a wellness pavilion, yoga center, and a 16,000 square foot spa, as well as a restaurant featuring Miraval spa cuisine. Renovation of the mansion as a luxury hotel will blend historic character with contemporary flair, according to reports in local media.
The Natirar resort occupies 90 acres within the 500-acre park. Development was orchestrated by preservationist/founder Robert Wojtowicz.
Sir Richard Branson previously partnered with Wojtowicz to acquire the estate from the Royal Family of Morocco with the intention of creating the first Virgin Limited Edition resort in the United States. Ultimately it was decided to structure a public / private partnership with the Somerset County government to preserve the estate and open it to the public.
Miraval at Natirar will be the first outpost for the famed Arizona resort.
Ranked among America's top destination spas and health resorts, Miraval's current daily guest rate starts at $375, plus 20% resort fee, taxes (approx. 15%). The all-inclusive rate is per person, per night and includes accommodations (single or double occupancy), transportation to & from Tucson Airport, all meals & snacks, your choice to participate in an array of group scheduled programs and activities, and a nightly resort credit per person per night based on your package choice to apply to select spa services, sessions with Miraval specialists, and activities.
Opened in 1996. the Miraval 135-acre spread near Tuscon was acquired in 2004 by Steve Case's Washington-based Revolution LLC, a hospitality and travel company that owns ZipCar, Living Social, and resort club. The terraced gardens and spa were recently upgraded. Case and his wife Jean also own a winery near Charlottesville, Va.
For more information visit www.miravalresorts.com or call 800-232-3969