HSMAI Opens 2014 Adrian Awards Competition for Excellence in Travel Marketing
July 24, 2014 8:59am
The Adrian Awards recognize outstanding travel marketing achievements in advertising, digital marketing and public relations. New entry categories this year include: Digital Marketing - Website User Experience; Digital Marketing - App User Experience; Public Relations - Blog.
"We are always impressed at the creativity of the advertising, digital marketing and public relations campaigns in our industry, and we really look forward to honoring that work each year through the Adrian Awards," said Robert A. Gilbert, CHME, CHBA, president and CEO of HSMAI.
"This year we wanted to showcase the power of storytelling and innovation in customer user experiences. Our theme, Adrian in Wonderland, challenges the industry to show us the story of their journey in this year's creative work to bring customers to their city, hotel, resort, cruise line, restaurant, museum -- their Wonderland," added Fran Brasseux, CHSE, CHBA, executive vice president, HSMAI.
Gold, Silver and Bronze prizes will be awarded in all categories in Advertising, Digital Marketing and Public Relations. Platinum winners are selected as the most extraordinary entrants from the field of Gold winners, and the highest distinction - "Best of Show" - is granted to the top Platinum winners.
In addition, Benefactor Awards are presented at the gala, and this year, a new award enters the mix, the Yahoo! Yodeler of the Year Award. Presented by Yahoo and tumblr, the award recognizes thought leadership in online storytelling measured by the guest's journey of web-based inspiration, engagement, perception, and conversion. Candidates will be judged on their storytelling strategies in content marketing, native advertising, and online blogging.
Other Benefactor Awards include:
Nominations for the HSMAI Top 25 Most Extraordinary Minds in Sales & Marketing and Lifetime Achievement awards are also open. Complete submission guidelines and award information can be accessed at www.adrianawards.com.
All entries for the Adrian Awards must be submitted online. The early deadline is Sept. 9, and the final deadline is Sept. 16. Winners will be honored at the Adrian Awards Dinner Reception and Gala, co-sponsored by Expedia Media Solutions, on Feb. 23, 2015, at the New York Marriott Marquis. Special recognition will be given to Gold winners during the Gold Gallery Dinner Reception. In addition, winning entries will be listed in the winner's gallery on the Adrian Awards website and in a special issue of the HSMAI Marketing Review.
Finally, advertising, digital marketing and public relations experts and leading members of the travel industry serve as judges for the HSMAI Adrian Awards. Professionals interested in being a judge can contact HSMAI at firstname.lastname@example.org or 703-506-3297.
For more information on the Adrian Awards competition please contact Ellen Wilson at email@example.com, email firstname.lastname@example.org, visit http://www.adrianawards.com, or follow Adrian Awards news on Twitter at www.twitter.com/adrianawards. For information on becoming an Adrian Awards partner, contact Emi Haverkamp at 703-506-3297 or email@example.com.
Contact: Tiffany Fessler - Morton Vardeman & Carlson
HSMAI Foundation Emphasizing Innovative Knowledge Exchange in 2017
HSMAI Opens Nominations for Inaugural Hotel Sales Professional of the Year Awards
HSMAI Las Vegas Chapter Welcomes Alison Francis-Smith as Managing Director
RLHC Names Calvin Anderson Senior Vice President and Chief of Revenue Optimization
HSMAI Announces 2017 Revenue Management Professionals of the Year and Vanguard Lifetime Achievement Honoree
Lodging Interactive’s CEO to Speak About Hotel Reputation Management on HSMAI NYC Luncheon Panel
HSMAI’s Revenue Optimization Conference (ROC) Convenes Hotel Revenue Management Executives in Toronto
HSMAI's ROCET Delivers Revenue Optimization Education to Hotel Revenue Managers
Travel Tripper Honored with Platinum Award in Digital Marketing at HSMAI’s 60th Adrian Awards
HSMAI Honors Innovation at its 60th Annual Adrian Awards
HSMAI Announces Americas Board of Directors and Executive Committee for 2017
HSMAI Explores Innovative Solutions at Digital Marketing Strategy Conference
HSMAI Honors Randy Smith and Melanie Brandman with Lifetime Achievement Awards
HSMAI Names Top 25 Extraordinary Minds in Hospitality Sales, Marketing, & Revenue Optimization for 2016
HSMAI and Libris Release Special Report on Hospitality and Travel Industry Use of Visual Assets
4th Annual Dr. Peter Ricci Scholarship, Through HSMAI South Florida, Awarded to Two Top FAU Students
HSMAI Releases Report on Revenue Management Leadership
8 Essentials Every GM Needs to Know About Digital Marketing Today
Calling All Innovators: HSMAI Adrian Awards 2016 Open For Entry
HSMAI's ROC Americas Coming to New Orleans
Please login or register to post a comment.