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ORLANDO, FL - JANUARY 24, 2013 - Flip.to, the brand advocate platform for hotels, is helping Acme Hotel Company create an online diary for their guests. The hotel is using Flip.to to help guests share their travel adventures into their own social networks, thus boosting brand awareness and earning new guests from the social networks of their most trusted, untapped marketing source - their guests. Since going live with Flip.to in November, guests of the Chicago based property has reached almost 25,000 of their guests' closest friends, relatives and colleagues.

Flip.to has helped 24% of Acme's guests share a branded message into their personal social networks. This created not only an online story of their travels but also a personal connection with the hotel inside that guests' social network. Each post included a unique link that directed a guest's friend or relative to the hotels' website, which Flip.to then dynamically personalized specifically for each and every guest connection. 

Brent Hinton, Director of Sales and Marketing for Acme, added, "Our hotel has such a unique flair about it that we look for products that can help us spread the word about it in unique ways. Flip.to provided us a way to do that. Our guests tend to be very social people so allowing them the chance to chronicle their experiences with us in a social fashion just made sense to us. "

"Acme Hotel is using the system in a unique way that speaks to the demographic of their customer base. From the minute they turned on the system, customers started to engage," says Kristi White, VP of Global Sales Strategy for Flip.to. "And those engaged customers are helping to drive new traffic to the hotels' website and convert casual lookers into bookers. "

To find out more about how Flip.to can help create a significant, measurable impact for your hotel, please get in touch with Kristi White at kwhite@flip.to or visit www.flip.to.

About Flip.to

Flip.to is a brand advocate platform for hotels that turns their guests into engaged advocates to boost brand awareness and earn new guests. Launched in 2010, Flip.to is a platform designed to reach travelers around the world in a natural, trusted way and have a significant, measurable impact on a hotel's bottom line. Find out more at www.flip.to.

Contact: Kristi White

kwhite@flip.to / +1.817.704.3930

About Acme Hotel Company

If you've never been one for convention, ACME HOTEL is the right choice for you in downtown Chicago. Located 2 ½ blocks from the Magnificent Mile in the River North neighborhood, ACME is downtown Chicago's new lifestyle boutique hotel alternative. Find out more at http://www.acmehotelcompany.com/

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