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Orlando, FL — March 7, 2014 — In the first two months of going live with Flip.to, the brand advocate platform for hotels, the web traffic for the dana hotel and spa has grown a full 10% year over year. This new traffic consists of friends, relatives & colleagues of current guests directed to the hotel’s website to learn more about the hotel and earn an incentive towards a future stay.

Liana Clark, Director of Sales and Marketing for the dana, added, “Our hotel has a well established web presence yet we are always looking for inventive ways to drive exposure for our websiteFlip.to provides that with a twist. The new lookers are connected to people who have stayed in our hotel. That creates a degree of connectivity that is more intimate than someone who found us through a general search.” 

Flip.to helps turn guests of the dana into advocates immediately after booking. The guests share a branded message with their personal social networks, which includes a unique link back to the hotel’s site. Flip.to then creates a unique, personal experience for each and every guest connection. 

“The dana recognized early on that the visitors acquired via Flip.to are more closely connected to the hotel. This combined with the way Flip.to allows the hotel create a specific marketing offer for those new visitors helps to create a pool of future guests for the hotel. Ultimately that leads to more web direct bookings,” says Kristi White, VP of Global Sales Strategy for Flip.to. “Long term, more web direct bookings lead to higher profits for hotels. ”

To find out more about how Flip.to can help create a significant, measurable impact for your hotel, please get in touch with Kristi White at kwhite@flip.to or visit www.flip.to.

About Flip.to

Flip.to is a brand advocate platform for hotels that turns their guests into engaged advocates to boost brand awareness and earn new guests. Launched in 2010, Flip.to is a platform designed to reach travelers around the world in a natural, trusted way and have a significant, measurable impact on a hotel's bottom line. Find out more at www.flip.to.

Contact: Kristi White

kwhite@flip.to / 817-704-3930

About the dana hotel and spa

Developed by Chicago-based Neighborhood Development Corporation in a joint venture with Gold Coast Hotels, Inc., the dana hotel and spa is the only locally-owned and operated luxury lifestyle hotel in Chicago built from the ground up. Since its opening in 2007 it has become a local gathering place, community landmark, and one of the most revered boutique hotels in the city. The expression ‘dana’ translates from Sanskrit to mean ‘the pleasure of giving’ and was the driving force behind the development of all aspects of the 216-room boutique hotel and spa. From aesthetics and ambiance to unmatched service, the foundations of the dana hotel & spa are evident in its commitment to the well-being and harmony of its guests and the surrounding community. Open, airy, and inviting are qualities of the dana hotel common areas and guest rooms, its restaurant Freestyle Food + Drink, Vertigo Sky Lounge, and the spa at dana. For more information, visit www.danahotelandspa.com.

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