Flip.to Gives a Big Boost to dana hotel and spa’s Total Web Traffic
March 7, 2014 7:14am
Orlando, FL — March 7, 2014 — In the first two months of going live with Flip.to, the brand advocate platform for hotels, the web traffic for the dana hotel and spa has grown a full 10% year over year. This new traffic consists of friends, relatives & colleagues of current guests directed to the hotel’s website to learn more about the hotel and earn an incentive towards a future stay.
Liana Clark, Director of Sales and Marketing for the dana, added, “Our hotel has a well established web presence yet we are always looking for inventive ways to drive exposure for our website. Flip.to provides that with a twist. The new lookers are connected to people who have stayed in our hotel. That creates a degree of connectivity that is more intimate than someone who found us through a general search.”
Flip.to helps turn guests of the dana into advocates immediately after booking. The guests share a branded message with their personal social networks, which includes a unique link back to the hotel’s site. Flip.to then creates a unique, personal experience for each and every guest connection.
“The dana recognized early on that the visitors acquired via Flip.to are more closely connected to the hotel. This combined with the way Flip.to allows the hotel create a specific marketing offer for those new visitors helps to create a pool of future guests for the hotel. Ultimately that leads to more web direct bookings,” says Kristi White, VP of Global Sales Strategy for Flip.to. “Long term, more web direct bookings lead to higher profits for hotels. ”
To find out more about how Flip.to can help create a significant, measurable impact for your hotel, please get in touch with Kristi White at firstname.lastname@example.org or visit www.flip.to.
Tags: social media marketing,
hotel internet marketing,
Contact: Kristi White
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