Clairvoyix Automates Canadian Anti-Spam Law (CASL) Compliance
July 14, 2014 10:15am
Las Vegas, NV (July 14, 2014) – Clairvoyix, the leader in enterprise class, hospitality specific marketing automation, is pleased to announce enhancements to the Clairvoyix Hospitality Solution developed specifically to help our clients avoid the severe penalties associated with CASL non-compliance. All Clairvoyix hospitality clients currently running our “Software as a Service” Internet deployed system will immediately benefit from this upgrade, without the need to install any additional software, and without any added cost.
The Clairvoyix solution will now contain a unique CASL privacy “flag” for each profiled past guest, so that marketers will be able to suppress known Canadian consumers who beforehand may have received an email promotion that would result in a violation of the newly enacted law. Addressing several key components of the law, the Clairvoyix technical team has developed a process to identify email addresses with a Canadian domain suffix, as well as past guests with a Canadian mailing address. Also noting that the Law does not apply to consumers who have transacted business during the most recent 24 months, Clairvoyix is leveraging their hospitality-specific marketing database, the Clairvoyix Knowledge Factory, to identify transaction records such as a PMS checkout that falls within the allowed time period.
“Our clients will appreciate our proactive approach to privacy issues, and the Canadian Anti-Spam Law is something every marketer should be concerned with”, said Mike Schmitt, Clairvoyix’s CEO, “our clients are sending literally millions of emails every month, and automation is the only practical answer to this problem.” Schmitt went on to add “direct marketing continues to be a significant revenue generator for our hospitality clients, and anything we can do to help marketers increase ROI while addressing all the regulatory issues around privacy is an area where we will continue to apply significant resources.”
The Clairvoyix Hospitality Solution includes support for highly targeted e-mail, social media, video, direct mail and mobile campaigns, with ROI based on actual guest spend. Our demonstrated commitment to quality, speed, and affordability has made us the choice for leading hotels and resorts for over eleven years.
For more information please visit www.clairvoyix.com/
Contact: Rita Hokstad,
Director of Marketing
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