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ORLANDO, FL - JUNE 25, 2014 -Within only seven weeks of going live with Flip.to, The Padre Hotel has already seen nearly $20K in direct room bookings. 

Flip.to helped The Padre open up a brand new channel of business, guest referrals, in a way they could never have done before.  It helps them find friends and family of their guests who also appreciate the uniqueness of The Padre, and convert them into direct web bookings.

Stacy Warner, Director of Sales and Marketing for The Padre Hotel said, "As an independent property, Padre Hotel has always relied on word of mouth to attract new guests. With Flip.to, we have the power to exponentially increase guest referrals and track the worth of each recommendation. Even better, Flip.to gives us a mechanism to directly capture those referrals and shift share from OTA's."

Flip.to turns guests into a huge extension of a hotel's marketing force. Starting right at the point of booking, guests share with their friends and family about their upcoming trip to the Padre Hotel. This exposure to a huge pool of people in a friendly and trusted way is just the start of the marketing funnel. Flip.to then serves up a custom experience on the hotel's website for each and every friend or relative of the guest, taking them down the path toward a future booking at the hotel.

"We're so excited to help The Padre Hotel increase their brand awareness through guest referrals," says Debi Moses, Senior Director of Sales for Flip.to. "Many of their guests are sharing their experience and the results speak for themselves. Our brand advocacy platform has increased their web traffic, sign-ups, and direct bookings across the board."

To find out more about how Flip.to can help create a significant, measurable impact for your hotel, please get in touch with Debi Moses at dmoses@flip.to or visit www.flip.to.

About Flip.to

Flip.to is a brand advocate platform for hotels that turns their guests into engaged advocates to boost brand awareness and earn new guests. Launched in 2010, Flip.to is a platform designed to reach travelers around the world in a natural, trusted way and have a significant, measurable impact on a hotel's bottom line. Find out more at www.flip.to.

Contact: Debi Moses

dmoses@flip.to / +1.321.234.2075

About The Padre Hotel

Welcome to the newest, but oldest hotel in Bakersfield, California - The Padre Hotel. You're probably saying to yourself "Is this iconic historical gem, restored in such contemporary grandeur, really in Bakersfield?" Well yes, we are. Going against the grain, we proudly bring you a sophisticated boutique hotel with a fine dining restaurant, uber hip lounge, and nostalgically happening bar downtown in the heart of this booming city. Surrounded by antique stores, the famous Fox Theatre, galleries, and shops that invite you to step back in time, your stay at the legendary Padre Hotel will delight you with its unique blend of yesteryear and today. www.thepadrehotel.com

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