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Technology Drives New Design Creation Platform for
Hotel Owners by Hilton Hotels & Resorts


MCLEAN, Va., May 9, 2012 - Hilton Hotels & Resorts, the flagship brand of Hilton Worldwide, today launched Hilton Design Studio (HDS), a new cutting-edge online tool that transforms the way in which owners, developers and design firms implement the brand's forward-thinking design narrative. The brand also continues to build on its evolving design narrative with the unveiling of Hilton ValetTM and Hilton Connectivity Station, two ready-to-use owner solutions that enhance the guest experience and demonstrate the influence of technology on design innovations from Hilton Hotels & Resorts.


Click above to view videos for The New Hilton Lobby and Hilton ValetTM.

Hilton Design Studio provides a cost-effective design creation
platform for hotel owners. Featured on the site is a new Hilton FF&E concept - Hilton ValetTM, a multifunctional armoire that includes a built-in ironing board and power outlet for an iron, an "unfolding" closet space, a built-in luggage rack, a safe for valuables positioned at standing height, and a refrigerator and coffee/tea service that both discreetly slide into drawers so they are only visible when in use. The result is a streamlined, uncluttered space that helps guests feel at home. Credit: Hilton Hotels & Resorts

"Design has a powerful impact on the overall guest experience and brings our brand promise to life in a unique way," said Dave Horton, global head, Hilton Hotels & Resorts. "The introduction of these new innovations and our design narratives elevates our offering to guests and provides our owners with the most advanced design solution in our industry. As we build new hotels and refresh current properties, Hilton Design Studio is a streamlined solution for implementing designs that are consistent, yet completely unique."

Extending the Hilton brand's commitment to well-designed and thoughtful spaces, HDS provides a cost-effective and time-saving solution for Hilton owners, operators and design consultant teams. Now available for hotels across the Americas, HDS will evolve as the central design development platform for guest rooms and public spaces at all Hilton Hotels & Resorts properties worldwide. While Hilton Hotels & Resorts continues to grow and evolve with the largest development pipeline in its history and a three-year, $3 billion plan of significant property renovations across the global portfolio, HDS streamlines the arduous design process and minimizes costs.

The new tool allows for creativity and flexibility in the design process while providing parameters based on the brand's design guidelines. It provides a consistent brand design narrative while embracing cultural nuances and styles across the global Hilton portfolio. HDS offers users a guided experience to explore the Hilton Lobby and new guest room design narratives and an interactive 'design a guest room' component built on brand-approved specifications and three style palettes - classic, transitional and modern. The real-time process allows users to quickly choose their guest room layout; style and color palettes; furniture, fixtures and equipment (FF&E); flooring and artwork.

A new FF&E concept is Hilton ValetTM, a multifunctional armoire that includes a built-in ironing board and power outlet for an iron, an "unfolding" closet space, a built-in luggage rack, a safe for valuables positioned at standing height, and a refrigerator and coffee/tea service that both discreetly slide into drawers so they are only visible when in use. The result is a streamlined, uncluttered space that helps guests feel at home.

Once a room is designed with HDS, the technology produces detailed design specifications, CADD drawings and six dynamic renderings of each user-generated guest room, saving owners a considerable investment and improving speed of design implementation. The conceptual 3-D drawings utilize an advanced layered-graphic approach, with approximately 1,600 images available to produce the more than one billion unique room design options. Users also have the ability to save multiple projects for easy modifications or reference throughout the design process.

Not only does HDS represent a design solution, it is developed in a way that allows Hilton to closely monitor user behavior and anticipate emerging trends in each region of the world. Analytics provided by HDS enable Hilton to easily and quickly update brand-approved options that respond to the needs of owners and guests. The website is also meant to act as a resource that educates owners, operators and design partners about the Hilton design DNA through narratives for the central areas of the hotel - the guest room and lobby. The lobby narrative as presented in HDS showcases the brand's sophisticated approach in blending contemporary design anchored by clean lines and timeless centerpiece elements with the latest technologies and comfortable touches. The goal is to provide guests an engaging experience by sub-dividing the lobby into eight key zones:
  • Arrival, where a Hilton Host welcomes the guest.
  • Location Gallery, a transition zone that offers a sense of place with locally inspired artwork, objects or sculpture.
  • Welcoming & Check-in, a place for private transaction that is stress-free and quick.
  • Library, where guests can collect information and engage with the Hilton Concierge.
  • Gathering, located adjacent to Check-in, a space for guests to gather and relax.
  • Salon, where guests can enjoy a snack and simply meet.
  • Refreshment, an 18-hour experience that effortlessly transforms from daytime coffee house to a nighttime bar.
  • Shop, a place to quickly grab food or beverages to go, or enjoy in the lobby or guest room.
A new solution for owners of properties with smaller lobby space is the new Hilton Connectivity Station, which evolves the traditional business center model. It offers business and leisure guests versatile digital connectivity and Internet access to conduct meetings or simply print boarding passes. The Hilton Connectivity Station features a userfriendly and inviting station within the lobby environment that is complete with furniture in four- and six-seat configurations and computer hardware. The Hilton Connectivity Station was tested at a selection of hotels in the U.S. and abroad in 2011 and is scheduled to roll out at more than 75 properties in 2012.

To download images and access more information, visit www.hiltonglobalmediacenter.com/design.

About Hilton Hotels & Resorts
One of the most recognized names in the industry, Hilton Hotels & Resorts stands as the stylish, forward thinking global leader in hospitality. From inaugural balls and Hollywood award galas to business events and days to remember, Hilton is where the world makes history, closes the deal, toasts special occasions and gets away from it all. The flagship brand of Hilton Worldwide continues to build upon its legacy of innovation by developing products and services to meet the needs of tomorrow's savvy global travelers while more than 144,000 Team Members shape experiences in which every guest feels cared for, valued and respected. Today, the Hilton Hotels & Resorts portfolio includes more than 550 hotels in 80 countries and the brand remains synonymous with "hotel." Access the latest Hilton news at www.hiltonglobalmediacenter.com or begin your journey at www.hilton.com. Social media users can engage with Hilton at www.twitter.com/hiltonhotels, www.facebook.com/hilton and www.youtube.com/hilton. Hilton Hotels & Resorts is one of Hilton Worldwide's ten market-leading brands.

About Hilton Worldwide
Hilton Worldwide is the leading global hospitality company, spanning the lodging sector from luxurious full-service hotels and resorts to extended-stay suites and mid-priced hotels. For 93 years, Hilton Worldwide has offered business and leisure travelers the finest in accommodations, service, amenities and value. The company is dedicated to continuing its tradition of providing exceptional guest experiences across its global brands. Its brands are comprised of more than 3,800 hotels and timeshare properties, with 630,000 rooms in 88 countries and include Waldorf Astoria Hotels & Resorts, Conrad Hotels & Resorts, Hilton Hotels & Resorts, DoubleTree by Hilton, Embassy Suites Hotels, Hilton Garden Inn, Hampton Hotels, Homewood Suites by Hilton, Home2 Suites by Hilton and Hilton Grand Vacations. The company also manages the world-class guest reward program Hilton HHonors®. Visit www.hiltonworldwide.com for more information and connect with Hilton Worldwide at www.facebook.com/hiltonworldwide, www.twitter.com/hiltonworldwide, www.youtube.com/hiltonworldwide, www.flickr.com/hiltonworldwide and www.linkedin.com/company/hilton-worldwide.

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Contact:

John Forrest Ales
Hilton Hotels & Resorts
+ 1 703 883 5212
johnforrest.ales@hilton.com


Christie Stewart
Murphy O'Brien (for Hilton)
+1 310 586 7123
cstewart@murphyobrien.com


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