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Swift Hospitality Group and Choice Hotels International Open the
111-room Cambria Suites Hotel in Rapid City, South Dakota

RAPID CITY, S.D., June 15, 2012 -- Choice Hotels International, Inc. yesterday celebrated the official grand opening of its new franchised Cambria Suites hotel in Rapid City, the first Cambria Suites property in South Dakota. Representatives from Choice Hotels, Swift Hospitality Group and Rapid City's CVB and Chamber of Commerce were in attendance to commemorate the brand milestone, including David Swift, CEO, Swift Hospitality Group; Matt Jacobs, senior director of operations, Swift Hospitality Group; Sam Cannon, general manager, Cambria Suites Rapid City; and Michael Murphy, senior vice president, Cambria Suites.

The $12.5 million, 74,000-square-foot, four-story building has 1,500 square feet of meeting room space, as well as a fitness center and indoor pool area. The hotel is the first and only Cambria Suites hotel to feature a stacked stone exterior instead of brick, reflecting the architecture of the region.

"We are thrilled to have opened our first Cambria Suites hotel in South Dakota," said Michael Murphy, senior vice president of Cambria Suites. "Cambria Suites offers a strong value for business and leisure travelers visiting Rapid City. This hotel is designed to help you maintain a work-life balance while on the road like no other brand in the area."

The 111-suite hotel is located at 3333 Outfitters Road, just off of exit 61 along Interstate 90, and next to Cabela's.

Each room is a spacious suite that's larger than most standard hotel rooms, and includes separate work and living areas with ergonomic chairs, movable desks and luxury linens. The hotel offers the latest in technology, each room including two flat-screen LCD televisions, two phones and remote printing capabilities. Free high-speed wired and wireless Internet access is available throughout the hotel so that guests can stay connected even while vacationing.

The Rapid City Cambria Suites hotel is the second of this hotel chain that Swift Hospitality Group has franchised, after opening the Appleton, Wis., hotel in September 2007. Swift Hospitality Group provides real estate consulting, market analysis development services and management services to individuals and businesses planning to invest in select hospitality properties.

David Swift, president and chief executive officer of Swift Hospitality Group, remarked, "We were very much looking forward to expanding the Cambria Suites brand to the Rapid City market, so it's great to see it finally come to fruition."

Like all Cambria Suites hotels, the Rapid City property features: Reflect, a casual dining and gathering area serving a dinner menu, liquor, wine, beer, freshly prepared grab-and-go gourmet salads and sandwiches, a barista bar featuring Wolfgang Puck® coffee and a hot breakfast buffet; Refresh, a state-of-the-art fitness center with an elegant pool and hot tub/spa area; and Refill, a 24-7 convenience store that offers energy drinks, snacks and sundries.

On Father's Day Sunday, the newly opened property will be hosting a charity brunch to benefit Children's Miracle Network Rapid City. This Cambria Suites signature brunch will be held 10 a.m.-1:30 p.m., and for $15.95 per person will feature an omelet station, carving station and mimosas. All proceeds from the brunch will benefit the Children's Miracle Network. Reservations can be made by calling (605) 341-0101.

For more information on Cambria Suites, visit www.cambriasuites.com.

About Cambria Suites
Cambria Suites offers contemporary, upscale accommodations at affordable prices. Designed as a lifestyle hotel brand, Cambria Suites offers more than just a place to sleep at night. It features a larger lobby to give guests a more social atmosphere, all-suite rooms that are larger than standard hotel rooms and include a separate living, working and sleeping space, providing business and leisure travelers a haven to relax, socialize and network. There are currently 19 properties open across the country.

About Choice Hotels

Choice Hotels International, Inc. franchises more than 6,100 hotels, representing more than 495,000 rooms, in the United States and more than 30 other countries and territories. As of March 31, 2012, more than 350 hotels were under construction, awaiting conversion or approved for development in the United States, representing more than 30,000 rooms, and approximately 80 hotels, representing approximately 7,000 rooms, were under construction, awaiting conversion or approved for development in approximately 20 other countries and territories. The company's Comfort Inn, Comfort Suites, Quality, Sleep Inn, Clarion, Cambria Suites, MainStay Suites, Suburban Extended Stay Hotel, Econo Lodge and Rodeway Inn brands serve guests worldwide. In addition, via its Ascend Collection membership program, travelers in the United States, Canada and the Caribbean have upscale lodging options at historic, boutique and unique hotels.

Additional corporate information may be found on the Choice Hotels International, Inc. Web site, which may be accessed at www.choicehotels.com.

Choice Hotels, Choice Hotels International, Comfort Inn, Comfort Suites, Quality, Sleep Inn, Clarion, Cambria Suites, MainStay Suites, Suburban Extended Stay Hotel, Econo Lodge, Rodeway Inn and Ascend Collection are proprietary trademarks and service marks of Choice Hotels International.

© 2012 Choice Hotels International, Inc. All rights reserved.
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Contact:

Heather Soule
Tel: 301-628-4361
Fax: +1-301-592-6177
heather_soule@choicehotels.com


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Also See: Cambria Suites Launches New Food and Beverage Program; To Roll Out to 18 Properties by Fall 2012 Featuring American Comfort Cuisine Embracing Food Trends Across the Country with Local Cuisine Included / May 2012

Sunflower Hospitality and Choice Hotels Break Ground for a 122-suite Cambria Suites Hotel in Miami, Florida; Planned Completion of the $16 Million Project for Summer 2013 / March 2012

Choice Hotels and Sunflower Hospitality to Develop the 122-room Cambria Suites in Miami, Florida; Anticipated Opening for Summer 2013 / January 2012

Choice Hotels to Develop 130-room Cambria Suites in White Plains, New York in a Joint Venture with Meyer Jabara Hotels who will Manage the Property / September 2011

Choice Hotels to Develop 182-room Cambria Suites in Washington, D.C. in a Joint Venture with Concord Hospitality and Roadside Development; Choice Hotels and Concord Hospitality also to Develop a Cambria Suites in Houston, Texas / September 2011

Cambria Suites Entering Key Markets Across the Country / September 2011

Hagg Development Group, Swift Hospitality Group, Consolidated Construction and Choice Hotels Break Ground on First Cambria Suites Hotel in South Dakota, a 111-suite Hotel in Rapid City / July 2011

Choice Hotels Executes Lease for New Corporate Headquarters in Rockville, Maryland / July 2011

Choice Hotels International Opens 27 New Hotels in June 2011 / July 2011

Choice Hotels Appoints Christine Lynn as Vice President of Marketing Services / June 2011

Choice Hotels Opens 29-room Comfort Inn Hyde Park in London, England / April 2011

Choice Hotels Promotes Kelly Kane to Vice President, Corporate Communications and Jeff Lobb to Vice President & Assistant General Counsel / April 2011

Choice Hotels Appoints Michael Murphy to Senior Vice President of Cambria Suites / March 2011

Choice Hotels Annual Supplier Diversity Award to Promote Minority and Woman-Owned Business Awarded to the Choice Hotels Corporate Communications Department / March 2011

Choice Hotels Canada Honours its Top Performing Hotels; 9 Properties Receive Platinum Awards with an Additional 19 Earning Gold / February 2011

Choice Hotels Begins Overseas Roll Out of Proprietary Web-based Property Management System, choiceADVANTAGE, for its International Franchisees / February 2011

First Two Cambria Suites Planned for New York City; Extell Development and Robert Chun of We Care Trading Co. Enter Separate Agreements with Choice Hotels for Development of New Properties / January 2011

Choice Hotels International Opens 73 New Hotels in December / January 2011

Three Canadian Properties Join Choice Hotels Ascend Collection; The Château Moncton and Château Saint John, New Brunswick, and Hotel Royal William, Québec / January 2011

Choice Hotels International Opens 33 Hotels in November in 14 States and Seven Countries Adding More than 2,500 rooms / December 2010

Choice Hotels International Opens 24 New Hotels in October Adding More than 1,600 rooms / November 2010

Choice Hotels Offers Significant Incentives for Hotel Owners Interested in Converting an Existing Hotel to the Quality, Clarion or Econo Lodge Brand; Incentives Include Discounted Application Fees, No Royalty Fees and Cash Back Upon Opening / August 2010

To Stimulate Brand Growth Econo Lodge Offering Up to $25,000 in Incentives for Conversion Properties / Aug 2003

Choice Offers Development Incentive for Conversions to Quality Brand; Up to $85,000 in Savings for Conversion Properties / Aug 2002
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