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Cambria Suites Launches New Food and Beverage Program

To Roll Out to 18 Properties by Fall 2012 Featuring American Comfort Cuisine
Embracing Food Trends Across the Country with Local Cuisine Included


LAS VEGAS, May 18, 2012 -- Cambria Suites, the upscale all-suites hotel brand from Choice Hotels International, Inc. (NYSE: CHH), today launched a new food and beverage program that will be rolled out across the brand's 18 franchised properties in the next few months. The program focuses on meals featuring American comfort cuisine, delivering fun, fresh and familiar foods to travelers that will enhance the customer dining experience. The new menu, kitchen setup and offerings all focus on embracing food trends across the country while encouraging cross-utilization of ingredients and making the restaurant a profit center for the properties.

The new food and beverage program is a result of a year of research into restaurant and consumer trends and aims to provide made-to-order foods travelers demand in this marketplace. The new Cambria Suites menu has a strong focus on American favorites, such as gourmet burgers, shareable appetizers and entrees inspired by the location of the property. Cambria Suites properties also will embrace the craft beer trend and include local beer pairings on their menus for travelers hoping to experience local brewery favorites. The Noblesville and Columbus properties have already converted to the new program, and the rest of the properties will complete their transition by fall 2012.

Cambria Suites realized that it is important that travelers have the opportunity to sample local cuisine while they are traveling – even when eating the hotel restaurant. The brand has incorporated local favorites into the menu, such as the Carolina BBQ Glazed Pork Ribs for the Raleigh, N.C. property and the Lake Erie Yellow Perch Fish and Chips in Traverse City, Mich. Shareable desserts, called Cambria Sweets, make dessert exciting again with New York Cheesecake Lollipops with Strawberry Sauce and Chocolate Brownie Lollipops with Caramel Sauce, all served on sticks. A strong focus of the new menu is cross-utilization, so that properties will have less waste and better use ingredients across the menu. One example is the signature menu item, the Blueberry Muffin French Toast, which is made from the same blueberry muffins available in the Grab 'N Go section.

In addition to the new menu, Cambria Suites is launching a new china, silverware and uniform program. The Cambria Suites team is visiting each property to train them on the new menu, reorganize their kitchens to be more efficient and help them prepare for the launch of the program at their property. This is the first time Cambria Suites has updated its food and beverage program since the brand launched seven years ago.

The program officially launched today at the Choice Hotels Convention to 100 Cambria Suites owners and general managers. Michael DeMaria, chef and co-owner of M Culinary Concepts, helped develop the program and showcased the new menu during a buffet luncheon at the Convention. DeMaria has more than 30 years of culinary experience in restaurants and hotels across the country.

"This menu speaks to what travelers want to eat today: fresh foods, American favorites and local cuisine. Too many hotels are simply microwaving their foods and putting them on plates," said DeMaria. "I'm proud that new Cambria Suites program provides real food, cooked fresh in our kitchens, that tastes great and meets our customers' cravings."

Michael Murphy, senior vice president of Cambria Suites, agreed. "We've changed our F&B program to reflect the consumer trends we're seeing and what people desire to eat while they are on the road. And, we'll be able to provide this amenity to consumers while also generating profits for the hotel owners," Murphy said.

The full menu and photos of the food items are available upon request. For more information on Cambria Suites, visit www.cambriasuites.com.

About Cambria Suites

Cambria Suites offers contemporary, upscale accommodations at affordable prices. Designed as a lifestyle hotel brand, Cambria Suites offers more than just a place to sleep at night. It features a larger lobby to give guests a more social atmosphere, all-suite rooms that are larger than standard hotel rooms and include a separate living, working and sleeping space, providing business and leisure travelers a haven to relax, socialize and network. There are currently 19 properties open across the country.

About Choice Hotels
Choice Hotels International, Inc. franchises more than 6,100 hotels, representing more than 495,000 rooms, in the United States and more than 30 other countries and territories. As of December 31, 2011, more than 400 hotels were under construction, awaiting conversion or approved for development in the United States, representing more than 30,000 rooms, and approximately 80 hotels, representing approximately 7,000 rooms, were under construction, awaiting conversion or approved for development in 20 other countries and territories. The company's Comfort Inn, Comfort Suites, Quality, Sleep Inn, Clarion, Cambria Suites, MainStay Suites, Suburban Extended Stay Hotel, Econo Lodge and Rodeway Inn brands serve guests worldwide. In addition, via its Ascend Collection membership program, travelers in the United States, Canada and the Caribbean have upscale lodging options at historic, boutique and unique hotels.

Additional corporate information may be found on the Choice Hotels International, Inc. Web site, which may be accessed at www.choicehotels.com.

Choice Hotels, Choice Hotels International, Comfort Inn, Comfort Suites, Quality, Sleep Inn, Clarion, Cambria Suites, MainStay Suites, Suburban Extended Stay Hotel, Econo Lodge, Rodeway Inn and Ascend Collection are proprietary trademarks and service marks of Choice Hotels International.
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Contact:

Heather Soule
Tel: 301-628-4361
Fax: +1-301-592-6177
heather_soule@choicehotels.com


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Also See: Sunflower Hospitality and Choice Hotels Break Ground for a 122-suite Cambria Suites Hotel in Miami, Florida; Planned Completion of the $16 Million Project for Summer 2013 / March 2012

Choice Hotels and Sunflower Hospitality to Develop the 122-room Cambria Suites in Miami, Florida; Anticipated Opening for Summer 2013 / January 2012

Choice Hotels to Develop 130-room Cambria Suites in White Plains, New York in a Joint Venture with Meyer Jabara Hotels who will Manage the Property / September 2011

Choice Hotels to Develop 182-room Cambria Suites in Washington, D.C. in a Joint Venture with Concord Hospitality and Roadside Development; Choice Hotels and Concord Hospitality also to Develop a Cambria Suites in Houston, Texas / September 2011

Cambria Suites Entering Key Markets Across the Country / September 2011

Hagg Development Group, Swift Hospitality Group, Consolidated Construction and Choice Hotels Break Ground on First Cambria Suites Hotel in South Dakota, a 111-suite Hotel in Rapid City / July 2011

Choice Hotels Executes Lease for New Corporate Headquarters in Rockville, Maryland / July 2011

Choice Hotels International Opens 27 New Hotels in June 2011 / July 2011

Choice Hotels Appoints Christine Lynn as Vice President of Marketing Services / June 2011

Choice Hotels Opens 29-room Comfort Inn Hyde Park in London, England / April 2011

Choice Hotels Promotes Kelly Kane to Vice President, Corporate Communications and Jeff Lobb to Vice President & Assistant General Counsel / April 2011

Choice Hotels Appoints Michael Murphy to Senior Vice President of Cambria Suites / March 2011

Choice Hotels Annual Supplier Diversity Award to Promote Minority and Woman-Owned Business Awarded to the Choice Hotels Corporate Communications Department / March 2011

Choice Hotels Canada Honours its Top Performing Hotels; 9 Properties Receive Platinum Awards with an Additional 19 Earning Gold / February 2011

Choice Hotels Begins Overseas Roll Out of Proprietary Web-based Property Management System, choiceADVANTAGE, for its International Franchisees / February 2011

First Two Cambria Suites Planned for New York City; Extell Development and Robert Chun of We Care Trading Co. Enter Separate Agreements with Choice Hotels for Development of New Properties / January 2011

Choice Hotels International Opens 73 New Hotels in December / January 2011

Three Canadian Properties Join Choice Hotels Ascend Collection; The Château Moncton and Château Saint John, New Brunswick, and Hotel Royal William, Québec / January 2011

Choice Hotels International Opens 33 Hotels in November in 14 States and Seven Countries Adding More than 2,500 rooms / December 2010

Choice Hotels International Opens 24 New Hotels in October Adding More than 1,600 rooms / November 2010

Choice Hotels Offers Significant Incentives for Hotel Owners Interested in Converting an Existing Hotel to the Quality, Clarion or Econo Lodge Brand; Incentives Include Discounted Application Fees, No Royalty Fees and Cash Back Upon Opening / August 2010

To Stimulate Brand Growth Econo Lodge Offering Up to $25,000 in Incentives for Conversion Properties / Aug 2003

Choice Offers Development Incentive for Conversions to Quality Brand; Up to $85,000 in Savings for Conversion Properties / Aug 2002
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