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Sunflower Hospitality and Choice Hotels Break Ground for
a 122-suite Cambria Suites Hotel in Miami, Florida

Planned Completion of the $16 Million Project for Summer 2013

Miami, Fla. (March 28, 2012) – Sunflower Hospitality LLC, Delant Construction Co. and Choice Hotels International, Inc. (NYSE: CHH) today celebrated the official groundbreaking of a new Cambria Suites hotel in Miami, Fla. The Miami property signifies the continued expansion of the Cambria Suites brand into major urban markets, following the recent announcement of two new development deals in New York City and one in Washington, D.C. Additionally, Choice Hotels has acquired land parcels in five other major markets for potential future development.

The 122-suite hotel will be located along Highway 836 near Miami International Airport, on the 6700th block of NW 7th Street. Delant Construction Co. of South Florida serves as general contractor for the hotel project. The groundbreaking ceremony was held today at the construction site with business, community and government leaders in attendance.

The $16 million, 85,500-square-foot, seven-story building is expected to be completed in summer of 2013. The hotel will have 1,800 square feet of conference room space, as well as an outdoor pool and terrace. Hotel guestrooms will feature stunning views of nearby Lake Mahar. Two hundred construction jobs are expected to be created as a result of this hotel development. In addition, the hotel will employ approximately 60 staff members on an ongoing basis, and is expected to generate in excess of approximately $50,000 in tax revenue per year to the Miami-Dade area.

Sunflower Hospitality LLC has historical success in developing shopping centers, bars, restaurants and hotels. This is their first Cambria Suites development. Ocean Bank ’s financial backing has been integral in the hotel development.

“We are excited to develop a cutting-edge lake-view hotel under the Cambria Suites brand,” said Alfredo Himiob, general manager of Sunflower Hospitality LLC. “The new property will be a stylish, modern addition to the Blue Lagoon area.”

“The Miami development reflects our commitment to expanding the Cambria Suites brand into urban markets,” said Michael Murphy, senior vice president of Cambria Suites. “The Miami property will provide great value to leisure and business travelers alike in an upscale, contemporary atmosphere.”

The Cambria Suites hotel brings the latest in hotel innovation to the Miami-Dade area. Each room will be a spacious suite that’s larger than most standard hotel rooms, and includes separate work and living areas with ergonomic chairs, movable desks and luxury linens. Each room will offer the latest in technology, including two flat-screen LCD televisions and MediaHub™ plug-and-play technology, allowing guests to connect their laptop, MP3 player, game console, digital camera or CD/DVD player hassle-free. Free high-speed wired and wireless Internet access will be available throughout the hotel so that guests can stay connected even while vacationing.

Like all Cambria Suites hotels, the Miami property will feature: Reflect, a casual dining and gathering area serving a dinner menu, liquor, wine, beer, freshly prepared grab-and-go gourmet salads and sandwiches, a barista bar featuring Wolfgang Puck® coffee and a hot breakfast buffet; Refresh, a state-of-the-art fitness center with an elegant pool and hot tub/spa area; and Refill, a 24-7 convenience store that offers energy drinks, snacks and sundries.

For more information about Cambria Suites, visit www.cambriasuites.com.

About Cambria Suites

Cambria Suites offers contemporary, upscale accommodations at affordable prices. Designed as a lifestyle hotel brand, Cambria Suites offers more than just a place to sleep at night. It features a larger lobby to give guests a more social atmosphere, all-suite rooms that are larger than standard hotel rooms and include a separate living, working and sleeping space, providing business and leisure travelers a haven to relax, socialize and network. There are currently 19 properties open across the country.

About Choice Hotels
Choice Hotels International, Inc. franchises more than 6,100 hotels, representing more than 495,000 rooms, in the United States and more than 30 other countries and territories. As of December 31, 2011, more than 400 hotels were under construction, awaiting conversion or approved for development in the United States, representing more than 30,000 rooms, and approximately 80 hotels, representing approximately 7,000 rooms, were under construction, awaiting conversion or approved for development in 20 other countries and territories. The company's Comfort Inn, Comfort Suites, Quality, Sleep Inn, Clarion, Cambria Suites, MainStay Suites, Suburban Extended Stay Hotel, Econo Lodge and Rodeway Inn brands serve guests worldwide. In addition, via its Ascend Collection membership program, travelers in the United States, Canada and the Caribbean have upscale lodging options at historic, boutique and unique hotels.

Additional corporate information may be found on the Choice Hotels International, Inc. Web site, which may be accessed at www.choicehotels.com.

Choice Hotels, Choice Hotels International, Comfort Inn, Comfort Suites, Quality, Sleep Inn, Clarion, Cambria Suites, MainStay Suites, Suburban Extended Stay Hotel, Econo Lodge, Rodeway Inn and Ascend Collection are proprietary trademarks and service marks of Choice Hotels International.
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Contact:

Catherine Gryp
(804) 675-8141
cgryp@crt-tanaka.com

Heather Soule
Tel: 301-628-4361
heather_soule@choicehotels.com


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Also See: Choice Hotels and Sunflower Hospitality to Develop the 122-room Cambria Suites in Miami, Florida; Anticipated Opening for Summer 2013 / January 2012

Choice Hotels to Develop 130-room Cambria Suites in White Plains, New York in a Joint Venture with Meyer Jabara Hotels who will Manage the Property / September 2011

Choice Hotels to Develop 182-room Cambria Suites in Washington, D.C. in a Joint Venture with Concord Hospitality and Roadside Development; Choice Hotels and Concord Hospitality also to Develop a Cambria Suites in Houston, Texas / September 2011

Cambria Suites Entering Key Markets Across the Country / September 2011

Hagg Development Group, Swift Hospitality Group, Consolidated Construction and Choice Hotels Break Ground on First Cambria Suites Hotel in South Dakota, a 111-suite Hotel in Rapid City / July 2011

Choice Hotels Executes Lease for New Corporate Headquarters in Rockville, Maryland / July 2011

Choice Hotels International Opens 27 New Hotels in June 2011 / July 2011

Choice Hotels Appoints Christine Lynn as Vice President of Marketing Services / June 2011

Choice Hotels Opens 29-room Comfort Inn Hyde Park in London, England / April 2011

Choice Hotels Promotes Kelly Kane to Vice President, Corporate Communications and Jeff Lobb to Vice President & Assistant General Counsel / April 2011

Choice Hotels Appoints Michael Murphy to Senior Vice President of Cambria Suites / March 2011

Choice Hotels Annual Supplier Diversity Award to Promote Minority and Woman-Owned Business Awarded to the Choice Hotels Corporate Communications Department / March 2011

Choice Hotels Canada Honours its Top Performing Hotels; 9 Properties Receive Platinum Awards with an Additional 19 Earning Gold / February 2011

Choice Hotels Begins Overseas Roll Out of Proprietary Web-based Property Management System, choiceADVANTAGE, for its International Franchisees / February 2011

First Two Cambria Suites Planned for New York City; Extell Development and Robert Chun of We Care Trading Co. Enter Separate Agreements with Choice Hotels for Development of New Properties / January 2011

Choice Hotels International Opens 73 New Hotels in December / January 2011

Three Canadian Properties Join Choice Hotels Ascend Collection; The Château Moncton and Château Saint John, New Brunswick, and Hotel Royal William, Québec / January 2011

Choice Hotels International Opens 33 Hotels in November in 14 States and Seven Countries Adding More than 2,500 rooms / December 2010

Choice Hotels International Opens 24 New Hotels in October Adding More than 1,600 rooms / November 2010

Choice Hotels Offers Significant Incentives for Hotel Owners Interested in Converting an Existing Hotel to the Quality, Clarion or Econo Lodge Brand; Incentives Include Discounted Application Fees, No Royalty Fees and Cash Back Upon Opening / August 2010

To Stimulate Brand Growth Econo Lodge Offering Up to $25,000 in Incentives for Conversion Properties / Aug 2003

Choice Offers Development Incentive for Conversions to Quality Brand; Up to $85,000 in Savings for Conversion Properties / Aug 2002
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